GoDaddy Website Builder: the right choice for your business?
Thanks to their commercials, GoDaddy is not only widely known, but also one of the companies that you either love or hate.
All feelings aside, we are here to help you find out if this company can do any good for your business. Their Website Builder aims to help professionals create a small business website. They support this claim with hundreds of customizable designs divided into industry-specific templates, very similar to 1&1 MyWebsite.
Looking at their pricing page, we can find three packages: Personal, Business, and Business Plus. Unfortunately, there is no free trial available, but the product seems to be constantly on sale.
If you have ever used the Wix editor (created by one of GoDaddy’s competitors), you’ll most certainly experience some déjà vu. Every aspect of it is very similar and, surprisingly, even some of Wix’s weaker characteristics have made it into GoDaddy’s Website Builder. So is it just a blatant rip-off or worth your time? Watch our video to learn more (video update coming soon!):
See it in action here
GoDaddy in Detail
|Ease of use||The editor is simple and the basics are easy to understand. However, the dashboard could be better structured as it is divided in two different pages.|
|Choice and flexibility of design (templates)||Their templates have a modern look and there is also a smartphone friendly version that can be customized. If you consider switching your theme, you’ll lose all your content. Unlike in version 6, it’s no longer possible to edit the CSS/HTML. A drawback is the missing style feature: there is no easy way to do sitewide font changes.|
|Advertisement-free||yes||The GoDaddy ad in the footer can be switched off.|
|Languages||The dashboard and editor are available in English, Spanish, French, Italian and many more languages. Apart from Google Translate, there is no special feature for multi-lingual sites.|
|Your own domain name (e.g. .com or .net)||yes||All GoDaddy plans include a domain. It is also possible to transfer an existing one or leave it at the current registrar and point it to GoDaddy.|
|Depth of navigation||It is possible to create a navigation with three levels (e.g. Images > Cars > Oldtimers). This should be enough for most pages. However, we found the menu to edit the navigational hierarchy rather confusing as there are too many places that do similar (but not exactly the same) things.|
|Widgets (small tools to add extra functionality)||All important apps are included (Facebook-Share, Google Maps, YouTube videos, etc.) There’s also a nice listing app that makes listing houses, prices, etc., really easy. Furthermore, we liked the MP3 streaming player (max. 15 MB per file).|
|Monetization||yes||You can add banners, Google AdSense or affiliate links.|
|E-Commerce||The Website Builder allows you to add a PayPal Store, which is quite limited. GoDaddy also offers an ecommerce solution called Quick Shopping Cart (that we haven’t tested yet). But to use it, you need to upgrade your GoDaddy plan.|
|Search Engine Optimization (SEO)||The SEO Wizard takes you by the hand and lets you edit all SEO relevant areas, like page title, description, headline tags, etc. A major flaw is the fact that GoDaddy doesn't allow Google to index pictures.|
|Blog||All the Website Builder offers is integration to an external blog feed, such as Blogger or WordPress.|
|Visitor statistics||No integrated statistic tools. You need to add an external solution like Google Analytics.|
|Contact form||yes||The form editor comes with some presets and is fully customizable.|
|Password protection||no||This is a big step back into the stone age of the internet. For some reason, GoDaddy abandoned the option of password protection for your whole website or even selected pages. It’s not possible to offer exclusive content.|
|Newsletter tool||yes||Go Daddy offers a solution called Express Email Marketing. Not reviewed.|
|Storage space||1 GB+||No need to worry about storage space: Personal: 1 GB, Business: 10 GB, Business Plus: 50 GB. They also have bandwidth limits between 150-1000 GB, which regular site owners will never even come close to.|
|Forum||no||...but you can integrate an external tool like Tal.ki.|
|Support||yes||Phone, live chat and a knowledge base. There’s no email support. In our test, we had to wait more than 40 minutes to start the live chat session. Telephone support needs at least 10 minutes. Plan your time accordingly!|
|Fun Factor||Decent product that works in the end like Wix. Definitely an improvement to the previous version. We liked the fact that you can create back-ups.|
|Website Builder is well-intentioned, but still has some work to do. Depending on their current promotions, it can be very affordable, but there are definitely better alternatives out there.|
All in all, we have mixed feelings about GoDaddy’s Website Builder. Yes, there is the beginner-friendly SEO Wizard and fresh designs which are all pretty neat. But that still doesn’t give it any particular edge as there are some essentials missing, like password protected pages or a proper blogging function. Furthermore, there is no integrated online shop solution. You either have to replace your website with the online shop or create a new account.
Regarding designs and user interface, it looks like GoDaddy’s product developers found their muse in Wix’s website builder, which probably had to pose as a model for the Website Builder product. All in all, we find the original much more convincing.
To our surprise, GoDaddy doesn’t offer email support. Live chat and telephone support sound great, but it’s not as fast and flexible as you may think. You’ll have to wait at least 10 minutes to be helped; in the case of live chat, it took 40 minutes until it was our turn.
But what if you already have your domain name at GoDaddy? Should you use their site builder to have it all under one roof? You could, but don’t forget that you can also connect your GoDaddy domain name to a different website builder quite easily.
GoDaddy Example Sites
Alternatives to GoDaddy
FAQ about GoDaddy
Can I only register my domain name through Go Daddy but use a different website builder?
Yes, that’s possible.
Is there a free trial?
No, unfortunately there isn’t.
10 Jun 2014 – Review update GoDaddy V7
18 Feb 2013 – Video review added
11-15 Feb 2013 – Initial tests
Last updated: 10 Jun 2014 | Armin Pinggera