Wix.com Review – Website Creation for Creative People

HTML5! Wix has replaced its outdated flash-based website builder with this new technology. In layman’s terms this means that you can create nice effects and animations without knowing anything about programming at all. Thanks to HTML5, websites created with Wix will now also be supported on smartphones and tablet devices such as the iPad.

Their visually stunning designs are indeed impressive and look incredibly professional. Introductory videos take users by the hand to support them well in getting to know the functions.

The combination of the latest technology, smart design and ease of use endow Wix.com with a very special glamour. It certainly convinced us – but we also examined the few cracks in the pretty façade.

See it in action here

info Wix offers a free plan. Sign up for it here (link will open in a new window)

Wix in Detail

Criterion Rating Comment
Ease of use
The editor is very easy to understand. If you are stuck, the FAQ section will help. Short introductory videos give instructions on the different functions.
Choice and flexibility of design (templates)
The designs look great and make a professional impression. But there is one decisive snag: you must decide at the start which one you wish to use. Thereafter it is no longer possible to switch to a different template.
Advertisement-free yes Ad-free only from the premium plan “Combo”. The free version and the Connect Domain plan show some pretty visible Wix-ads.
The editor supports nine languages. Multilingual sites are generally possible. More info can be found with the search term “multilingual websites”.
Your own domain name (e.g. .com or .net) yes Included from the premium plan “Combo” only. Wix currently only supports the following domain endings: .com, .org, .net, .co.uk .biz and .info. However, with the “Connect Domain” package (and higher) it is possible to move your existing domain to Wix or point it to Wix from another domain registrar. This way you can use further domain name endings. Find more details below in our FAQ's.
Depth of navigation
A maximum of two levels are possible. A third level would be desirable.
Widgets (small tools to add extra functionality)
Comprehensive app store to embed excellent image galleries, videos (YouTube), Facebook, etc. External applications can be integrated easily via the apps.
Monetization yes You can integrate Google Adsense via their App store. Another possibility are banner ads and affiliate links.
An online store is included in the “eCommerce” package. You can also test the function in the other plans. Customers pay with Paypal or Google Checkout.
Search Engine Optimization (SEO)
Page titles, meta description, alt tags can be added individually. Less ideal are the cryptic URL names.
The “Wix App Market” allows you to add a simple blog. Unfortunately, it has no RSS function. Readers can neither subscribe to your blog nor share it automatically on Facebook or Twitter. It's a pity that there is no SEO benefit to it as search engines can’t read out your posts (the blog is implemented with JavaScript). Visitors with a Facebook account can leave comments on your blog.
Visitor statistics
In order to access statistics, Google Analytics must be integrated in advance.
Contact form yes There is a simple contact form builder.
Password protection yes Exemplary! Pages can be allocated an individual password, or users can be set up and managed with their own log-in.
Newsletter tool no Their app store offers integrations with a few email marketing services (e.g. CakeMail).
Add HTML code yes Embed various widgets and other tools by means of an integrated app.
Storage space 500 MB+ 500 MB - 20 GB. Please note that there is also a monthly bandwidth limit in most plans (only relevant for very large websites).
Forum yes Can only by embedded via app.
Support yes FAQ, Forum. The documentation is very detailed and clearly explained. If you get stuck, you can submit your question to the forum. Answers are usually prompt.
Fun Factor
Starting up is very playful and initial impressive result are achieved quickly. A nasty surprise can occur, however, if you get tired of the design. In that case, you will have to start again from the very beginning.
Overall Rating
Smart website builder with optical delights. Easy to use. At present we would only recommend it with reservations for commercial purposes. But it is perfect for photographers, bands, artists, etc!


The new website builder is incredibly well done, largely due to the sheer number of possibilities. The selection of highly modern layouts and the fancy animations you can add when switching between pages made a particularly good impression. Another useful tool is the App Market, which makes the implementation of additional features such as photo and slider galleries into your website as easy as a walk in the park.

In our last update, one of our main points of criticism was the fact that the website’s mobile version did not automatically update itself. Wix has corrected this issue. Older browsers now handle Wix’s HTML5-based websites somewhat more gracefully than before, too. All in all, we are glad that Wix has given our feedback serious consideration.

Using Wix has a completely different feel to it than, for instance, Jimdo or Weebly – whether or not this is a good thing depends on your personal preferences. Wix offers much more creative freedom, and, in turn, requires you to pay more attention to detail. You will be much more likely to accidentally move an object around or incorrectly re-arrange your website if you’re not careful. We also dislike the fact that you can’t change your template once you get started. Other website builders need only a few clicks to swap one template for another.

Wix is particularly good for impressive presentation scenarios. Artists, bands, photographers, and other creative users will be very happy with Wix if they want a great platform on which to present themselves with style.

Only the future will tell which areas Wix will tackle next. And when that future comes, all the latest information on the new version will be right available here at WebsiteToolTester.com.

> Test Wix for free and without risk!

Wix Example Sites

Alternatives to Wix

See review
See review

FAQ about Wix

How do I use a domain name that I already own?

After logging into your Wix Account you will see the “Domains” menu. Here you can simple enter the domain name that you want to use. If you have already registered the domain name they will show you how you can transfer it or point it to Wix (see screenshot). Further information.

Does the "Connect Domain" plan really show ads?

Yes, it does. For an example, you can check our demo site www.html5-websitebuilder.com.

Do I need my own web space to use Wix?

No, Wix is a hosted website builder. What that means is that by signing up they will provide everything you need for a complete website: the editor, the web space and a domain name. For a proper .com or .net domain you will have to purchase one of their premium plans.

Review Updates

30 Jan 2014 – H1 tags can be added.
09 Jan 2014 – More detailed information about domain names.
10 Dec 2013 – Review of the blog feature added.
24 Sep 2013 – More storage space.
19 Jul 2013 – Supports Google Adsense now.
08 Apr 2013 – Review of Wix’s new HTML builder. The review for the old Flash-based model can be found here.
14 Mar 2012 – Password protection information added
11 Apr 2012 – Initial review of Wix’ HTML5 website builder
22 Nov 2011 – We have tested Wix’ server performance.
07 Nov 2011 – Wix adds a blog module
20 Jul 2011 – Website builder for mobile websites reviewed reviewed, new eCommerce features added
17 Mar 2011 – General update
12 Jan 2011 – General update: support has not been reviewed this time.

Last updated: 30 Jan 2014 | Armin Pinggera

Your opinion and user reviews:

  • Trent Watford

    Thanks for your reviews, I had been using Google Sites and was looking for something easier. I tried Wix and have found it very easy to use without having to read tutorials. After I found your site I thought I should try to use Jimdo based on your reviews. But I have not found it nearly as easy as WIX. I am building a site for a small business, I am concerned about what you said about the SEO for WIX how big of a problem are the things you mentioned?

    • http://WebsiteToolTester.com/ Armin

      Thank you very much for your feedback! Indeed, after a long time Wix has finally introduced all headline tags. We’ve deleted that wrong information in our review. Hopefully, they’re also fixing the cryptic URL-structure soon.
      A clean URL structure is always better, but at least Wix shows the navigation title in the URL. SEO is such a vast field. A perfect URL structure may be important in an extremely competitive market, but is never the only reason for a bad ranking. Much more important is good and relevant content. Google will register it, even with a non-perfect URL structure.
      I hope this helps!

      • Trent Watford

        Thanks for your response, I did ask them about the cryptic URL structure, they said something about having other code that would help Google crawl the site.

  • Patrick

    Wix has terrible web site loading performance. They seem to think that 5- 7s to load a page is acceptable. Sometimes customer web pages don’t load completely. Over 1k complaints on their support site stating that it is taking too long! Be careful with them as they don’t have a solution.

    • http://WebsiteToolTester.com/ Armin

      Hi Patrick. If you believe it or not, Wix has already improved its website performance. For instance, they use compressed JavaScript-Files, etc. Most of the time, blocking (big) images, JavaScript, many http requests, etc. are the problem. But that’s very technical and only hard to achieve with a website builder that must be easy to use.

  • Dane

    I’m a premium paying customer and in a like/hate relationship with WIX, but there’s little alternative. Over and above the fact that WIX doesn’t provide an option for anchor tags to be used and their bug turnaround times are not desirable, I’m extremely frustrated with WIX due to a ‘recent’ (Oct 2013) bug that crept in where Safari browsers have an issue with wix website navigations. On initially loading the page, intermittently the navigation links won’t work, unless the page is refreshed. It’s March 2014, and wix customers with Safari clients now have basically dormant websites and high bounce rates, with very little idea of when this will be resolved. 5months later…

    • http://www.tooltester.net/ Robert (Tooltester Network)

      Hi Dane, thank you for your feedback! Wix is a bit more restrictive than most other website builders when it comes to HTML editing, that’s why anchor links are not possible.
      I just tried a couple of Wix websites in Safari and didn’t have any problems. Could you post the URL you are having issues with?

      • Dane

        I posted a reply, but it seems missing now. might have needed to be reviewed by a mod (you) before it would be visible I think. I can reply again. let me know. :-)

      • Dane

        I’m currently trialing out squarespace, which looks to be quite an exciting alternative

        • http://www.tooltester.net/ Robert (Tooltester Network)

          Now I experienced the problem as well. The links in the navigation just wouldn’t work without a page reload. Squarespace is a decent site builder, would be great to hear what you think of it and whether you agree with our review: http://www.websitetooltester.com/en/reviews/squarespace-review/

    • Dane


      Here’s the link to the main issue I mentioned. The “Best Reply” only recently got edited to state that they “may have a fix” and for users to test. but now this has led to a new issue of only headers and footers being displayed without any main body content PLUS a much slower page loading time.

      I’m officially on the lookout for a new builder for my site: http://www.newzealandstuntschool.com

      I wonder if weebly can do it…

  • http://www.tooltester.net/ Robert (Tooltester Network)

    Quick update on Pinterest. Wix now allows you to verify your website with Pinterest and to add a Pinterest follow button. For more details, check this tutorial: http://www.wix.com/support/main/html5/wix-editor/social-facebook-twitter-google1-and-more/social-bar/pinterest-follow?utm_campaign=af_cms-testlabor.de&experiment_id=af_cms-testlabor.de/
    I hope this helps!