Wix.com – website creation for creative people
HTML5! Wix has now replaced its outdated flash-based website builder with this new technology. This is an important step, as flash is increasingly no longer supported, especially on smartphones.
But don’t worry: though it might sound very technical at first, it has been implemented in a very user-friendly manner.
The visually stunning designs are very impressive and look incredibly professional. Introductory videos take users by the hand to support them well in getting to know the functions.
The combination of the latest technology, smart design and ease of use endow Wix.com with a very special glamour. It certainly convinced us – but we also examined the few cracks in the pretty façade. Watch our video review to learn more:
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The detailed assessment of the Wix.com website builder
|Ease of use||The editor is very easy to understand. If you are stuck, the FAQ section will help. Short introductory videos give instructions on the different functions.|
|Choice and flexibility of design (templates)||The designs look great and make a professional impression. But there is one decisive snag: you must decide at the start which one you wish to use. Thereafter it is no longer possible to switch to a different template.|
|Advertisement- free||no||Ad-free only from the premium plan “Combo”|
|Languages||The editor supports nine languages. Generally possible. More info here can be found with the search term “multilingual websites”.|
|- Top-level domain (e.g. .com or .net)||no||Included from the premium plan “Combo” only. However, with the “Connect Domain” package it is possible to move your existing domain to Wix.|
|- Depth of navigation||A maximum of two levels are possible. A third level would be desirable.|
|- Widgets (small tools to add extra functionality)||Comprehensive app store to embed excellent image galleries, videos (YouTube), Facebook, etc. External applications can be integrated easily via the apps.|
|- Monetization||yes||Google Adsense cannot be integrated. However, it is generally possible to insert advertising.|
|- e-Commerce||An online store is included in the “eCommerce” package. You can also test the function in the other plans. Customers pay with Paypal or Google Checkout.|
|- Search-engine optimization (SEO)||Wix displays some weaknesses here. Page titles, meta description, alt tags can be added individually. Less ideal are the cryptic URL names and the fact that no SEO-friendly headers (H1-H6) have been used.|
|- Blog||no||There is no blog. Find out here why we believe a blog is so important.|
|- Visitor statistics||In order to access statistics, Google Analytics must be integrated in advance.|
|- Contact form||yes||There is a simple contact form. Those who want more functions should take a look at external form tools from third-party providers.|
|- Password protection||yes||Exemplary! Pages can be allocated an individual password, or users can be set up and managed with their own log-in.|
|- Add HTML Code||yes||Embed various widgets and other tools by means of an integrated app.|
|- Storage space||tariff-dependent||500 MB - 2,5 GB|
|- Forums||no||Can only by embedded via app.|
|Support||FAQ, Forum||The documentation is very detailed and clearly explained. If you get stuck, you can submit your question to the forum. Answers are usually prompt.|
|Fun factor||Starting up is very playful and initial impressive result are achieved quickly. A nasty surprise can occur, however, if you get tired of the design. In that case, you will have to start again from the very beginning.|
|Overall rating||Starting up is very playful and initial impressive result are achieved quickly. A nasty surprise can occur, however, if you get tired of the design. In that case, you will have to start again from the very beginning.|
The new website builder is to a large extent successful, but at a number of places it becomes apparent that it is still in the beta phase. HTML5 is the right direction, but at the moment it still has a serious disadvantage: many older browsers such as Internet Explorer 6, 7 and 8 cannot display the smart-looking websites that have been built with Wix. This means that around 8% of all web users are currently lost (source), which is especially impractical if you wish to use the Wix online store. While this problem will solve itself over time, it is still very present right now.
In this respect you are better placed with Jimdo or Weebly, for example. Wix is suitable primarily for impressive presentation purposes. Artists, bands, wedding couples, etc are offered a platform on which they can present themselves wonderfully. Also of positive note is the excellent password protection, with which you can make some areas of your website exclusive.
In principle we like the fact that you can also set up a mobile website, but unfortunately this is not linked to the original site. This basically means that you have to maintain two websites. That is very impractical, especially in the case of frequent updates. It remains to be seen which areas of the website builder will be improved by Wix for its final version.
08 Apr 2013 - Review of Wix's new HTML builder. The review for the old Flash-based model can be found here.
14 Mar 2012 - Password protection information added
11 Apr 2012 - Initial review of Wix' HTML5 website builder
22 Nov 2011 - We have tested Wix' server performance.
07 Nov 2011 - Wix adds a blog module
20 Jul 2011 - Website builder for mobile websites reviewed reviewed, new eCommerce features added
17 Mar 2011 - General update
12 Jan 2011 - General update: support has not been reviewed this time.
Last updated: 08 Apr 2013 | Robert Brandl
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