Wix.com Review – The Flexible Website Builder
The Wix website builder has become incredibly well known over the last few years, in part due to budget busting marketing efforts like the #ItsThatEasy Super Bowl XLIX campaign. Today Wix is one of the biggest players in the website builder landscape and hosts a whopping 60 million websites.
The visually impressive layouts are designed for businesses, restaurants, online stores and artists such as musicians and photographers. They are optimized for mobile devices and can be spiced up with one of the numerous apps available from the Wix App Market.
Wix is available for free for as long as you want, but if you require professional features like your own domain name or priority support, you can choose from one of their five premium plans ranging from “Connect Domain” to “VIP (only US)”.
Does their success really reflect the quality of their website builder? Let’s find out in detail what makes Wix so special.
See it in action here
Wix in Detail
|Ease of use||
||The editor is very easy to understand. If you are stuck, the FAQ section will help. Short introductory videos give instructions on the different functions.|
|Choice and flexibility of design (templates)||
||The designs look great and make a professional impression. But there is one decisive snag: you must decide at the start which one you wish to use. Thereafter it is no longer possible to switch to a different template.|
|Advertisement-free||yes||Ad-free only from the premium plan “Combo”. The free version and the Connect Domain plan show some pretty visible Wix-ads.|
||The editor supports nine languages. Multilingual sites are generally possible. More info can be found with the search term “multilingual websites”.|
|Your own domain name (e.g. .com or .net)||yes||Included from the premium plan “Combo” only. Wix currently only supports the following domain endings: .com, .org, .net, .co.uk .biz and .info. However, with the “Connect Domain” package (and higher) it is possible to move your existing domain to Wix or point it to Wix from another domain registrar. This way you can use further domain name endings. Find more details below in our FAQ's.|
|Depth of navigation||
||A maximum of two levels are possible. A third level would be desirable.|
|Widgets (small tools to add extra functionality)||
||Comprehensive app store to embed excellent image galleries, videos (YouTube), Facebook, etc. External applications can be integrated easily via the apps.|
|Monetization||yes||You can integrate Google Adsense via their App store. Another possibility are banner ads and affiliate links.|
||An online store is included in the “eCommerce” package. You can also test the function in the other plans. Customers pay with Paypal or Google Checkout.|
|Search Engine Optimization (SEO)||
||Page titles, meta description, alt tags can be added individually. Less ideal are the cryptic URL names.|
||The blog is quite basic and not SEO-friendly. Visitors with a Facebook account can leave comments. It's possible to schedule blog posts.|
||In order to access statistics, Google Analytics must be integrated in advance.|
|Contact form||yes||There is a simple contact form builder.|
|Password protection||yes||Exemplary! Pages can be allocated an individual password, or users can be set up and managed with their own log-in.|
|Newsletter tool||yes||Wix offers an application called "ShoutOut" that allows you to send newsletters from your account. There are also app integrations with other email marketing services (e.g. CakeMail).|
|Add HTML code||yes||Embed various widgets and other tools by means of an integrated app.|
|Storage space||500 MB+||500 MB - 20 GB. Please note that there is also a monthly bandwidth limit in most plans (only relevant for very large websites).|
|Forum||yes||Can be embedded via app.|
|Support||yes||FAQ, forum, phone. The documentation is very detailed and clearly explained. If you get stuck, you can submit your question to the forum. Answers are usually prompt.|
||Starting up is very playful and initial impressive result are achieved quickly. A nasty surprise can occur, however, if you get tired of the design. In that case, you will have to start again from the very beginning.|
|Smart website builder with optical delights. Easy to use. At present we would only recommend it with reservations for commercial purposes. But it is perfect for photographers, bands, artists, etc!|
Wix’s selection of highly modern layouts and impressive animations made a particularly good impression on us. The App Market is a very useful tool which makes the implementation of additional features such as photo and slider galleries into your website as easy as adding an app to your Smartphone.
There is no doubt that the templates look very attractive but they also come with some very basic flaws. If you want a good looking website on your mobile device, you need to arrange your elements manually. A more responsive website builder would do this automatically.
Another shortcoming is that you cannot change your template once you have made your initial choice. Other website builders need only a few clicks to swap one template for another.
Using Wix has a completely different feel than, for instance, Jimdo or Weebly – whether or not this is a good thing depends on your personal preferences. Wix offers much more creative freedom, but in turn, requires you to pay more attention to detail. You will be likely to accidentally move objects or re-arrange your website if you’re not careful.
Wix is particularly good for impressive presentation scenarios. Artists, bands, photographers and other creative users will be very happy with Wix if they want a great platform on which to present themselves with style.
As mentioned before, Wix also allows you to sell your goods on your website, but if you are considering running an eCommerce shop, we encourage you to read our Wix Online Shop review first.
Wix have created a product that certainly is impressive in many ways but do be aware that it comes with a few minor flaws.
Wix Example Sites
Alternatives to Wix
FAQ about Wix
How do I use a domain name that I already own?
After logging into your Wix Account you will see the “Domains” menu. Here you can simple enter the domain name that you want to use. If you have already registered the domain name they will show you how you can transfer it or point it to Wix (see screenshot). Further information.
Does the "Connect Domain" plan really show ads?
Yes, it does. For an example, you can check our demo site www.html5-websitebuilder.com.
Do I need my own web space to use Wix?
No, Wix is a hosted website builder. What that means is that by signing up they will provide everything you need for a complete website: the editor, the web space and a domain name. For a proper .com or .net domain you will have to purchase one of their premium plans.
If I use Wix to build my website, will they own my content?
No, Wix will not become the owner of your content. Here is what their terms of service say: “Wix does not claim any intellectual property rights over the User Content[…]” (TOS: 15. User Content D.)
The same applies if you purchase a domain name through them. They will never own it and you are free to transfer it to another domain registrar.
30 Jan 2015 – General review update
13 Oct 2014 – New rating for blog, before 1,5
27 Aug 2014 – New rating for designs, now 4.5 stars
17 Jul 2014 – Wix introduced its own Newsletter tool “ShoutOut”.
30 Jan 2014 – H1 tags can be added.
09 Jan 2014 – More detailed information about domain names.
10 Dec 2013 – Review of the blog feature added.
24 Sep 2013 – More storage space.
19 Jul 2013 – Supports Google Adsense now.
08 Apr 2013 – Review of Wix’s new HTML builder. The review for the old Flash-based model can be found here.
14 Mar 2012 – Password protection information added
11 Apr 2012 – Initial review of Wix’ HTML5 website builder
22 Nov 2011 – We have tested Wix’ server performance.
07 Nov 2011 – Wix adds a blog module
20 Jul 2011 – Website builder for mobile websites reviewed reviewed, new eCommerce features added
17 Mar 2011 – General update
12 Jan 2011 – General update: support has not been reviewed this time.
Last updated: 30 Jan 2015 | Armin Pinggera