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Der Launch einer neuen Website am Beispiel www.cms-testlabor.de

Vor nicht mal sechs Wochen ging unsere Website an den Start: niemand hatte je vom CMS Testlabor gehört, keiner den Newsletter abonniert und  keiner wäre auf die Idee gekommen die Web-Adresse in seinen Browser zu hacken – die Stunde null.

Mit diesem Artikel möchte ich darüber berichten, wie man eine Seite mit einfachen Bordmitteln suchmaschinenoptimiert und welche Tools am besten dazu geeignet sind, um die Resultate im Auge zu behalten.

Suchmaschinenoptimierung (SEO) – die Basics

SEOZunächst das Wichtigste: man muss Zugriff auf die SEO-relevanten Bereiche seiner Website haben. Auf unserer Seite berichten wir von Website-Baukasten-Tools: die guten Tools gestatten Zugriff auf die Meta-Tags, lassen einen den Seitentitel individuell vergeben und erzeugen vor allem fehlerlosen HTML-Code. Sind all diese Dinge gegeben, erleichtert das die Arbeit ungemein.

Da über SEO schon viel nützliches geschrieben wurde, möchte ich hier nur ein paar Link-Tipps geben. Die Basics bekommt man ganz anschaulich in diesem Guide der Agentur Aedgency (PDF) aufgelistet.
Noch ausführlicher geht die Website s1-suchmaschinenoptimierung.de auf das Thema SEO ein. Man muss zwar etwas durch den Text pflügen, findet aber durchaus hilfreiche Tipps.

Die drei auf unserer Seite empfohlenen Tools erfüllen übrigens allesamt die nötigen Voraussetzungen hinsichtlich Editierbarkeit der Meta-Informationen und HTML-Codequalität.

Wie überprüfe ich die Performance meiner Website?

Ob die Anstrengungen Früchte tragen, zeigt einem zuallererst einmal die Webstatistik der Zugriffe – klar. Auf den Seiten des CMS Testlabors gibt es momentan zwischen 100-150 Zugriffe – und das ohne PPC-Anzeigen, wie z.B. Google Adwords. Die meisten Besucher finden die Seite momentan durch Verlinkungen von gutefrage.net, Suchmaschinen, Empfehlungen wie z.B. von little-boxes.de und sonstigen gezielt in’s Netz gepackten Links.

Es gibt aber ein schönes Tool, das ganz verschiedene Komponenten eines Internetauftritts testet und bewertet: www.seitwert.de zeigt einem die Gewichtung bei Google und Yahoo an, überprüft den HTML-Code auf Fehler (per W3C-Validator), trackt die Zugriffe (Alexa) und sieht nach, ob man bei Social Bookmarking Diensten eine Rolle spielt. Für die Performance Messung der eigenen Website lohnt sich auf jeden Fall, diesen Test öfter mal durchzuführen.

Was wir bisher daraus gelernt haben:

  • Per Website-Baukasten lässt sich ziemlich guter HTML-Code generieren
  • Es dauert mitunter relativ lange, bis Google seinen Pagerank updated – wir sind immer noch auf 0 🙁
  • Social Bookmarking Dienste (z.B. Mr. Wong) sollte man auf dem Radar haben
  • Ein gutes Google-Ranking bekommt man manchmal schneller als man denkt: für das Keyword „cms testbericht“ sind wir bereits Nummer 1 – hurra 🙂

Die Entwicklung von cms-testlabor.de kann man unten in der Bildergalerie nachverfolgen.

 

Die Entwicklung des CMS Testlabors auf seitwert.de

 


Verwandter Content:

Start bei Null – Teil 2: Google mag Website-Baukästen (und weitere Erkenntnisse)

Suchmaschinenoptimierung – Einsteiger-Tutorial & ein praktischer Tipp für Fortgeschrittene

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