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Was sich die Gründer des Wix Homepage-Baukastens wohl gedacht haben bei Ihrer Namenswahl?

Vermutlich nicht viel, die Firma stammt aus Israel und hatte den US-Markt im Visier. Dort ist das Wort Wix einfach ein Name, ohne weitere Bedeutung.

Man muss sich die Gesichter des Teams vorstellen, als Sie zum ersten mal erfuhren, was das Wort Wix auf Deutsch eigentlich bedeutet.

Was nun?

Für Deutschland einen anderen Namen wählen? Aufwändig und teuer.

Den deutschsprachigen Markt abschreiben? Dafür ist er zu lukrativ.

Die Lösung: man spielt einfach mit dem Namen und erschafft eine Kampagne, die so schnell niemand mehr vergisst:

 

Also frei nach nach dem Motto: when life gives you lemons, make lemonade.

Ach ja, in den USA hat Wix auch mit Heidi Klum Werbung gemacht. Ich frage mich, ob man sie auch für die Deutsche Kampagne gewinnen wollte und wie wohl ihre Reaktion ausgefallen ist…

Nach unseren Hausbesuchen bei Jimdo und Squarespace habe ich vor kurzem übrigens bei einer Reise nach Tel Aviv den Wixern 🙂 einen Besuch abgestattet. Das Gebäude liegt direkt neben dem Meer, eine sehr schöne Location:

Was haltet ihr davon: gelungen oder geschmacklos? Hinterlasst einen Kommentar!

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