Ecommerce Website Builders: Our Comparison Chart for 2018

This table provides a comparison of the best solutions to create ecommerce stores. You don’t need any programming skills to use them, and there is nothing to install on your computer.

We’ve divided them by your project’s size: at the top you can find solutions for medium & large online stores. Scroll down if you are looking for a smaller solution. By the way, if you’re a beginner you may find our ecommerce tutorial worth reading.

For more detailed information, such as a video review, simply browse through the individual test reports!

Robert Brandl

Why should you listen to us?

I am Robert, founder of WebsiteToolTester.com. Already since 2009 we are following the international website builder market, creating in-depth reviews and tutorials.

Unlike many other review websites, we do not sell our rankings. We are passionate about site builders and strive to have the most detailed and up-to-date reviews that exist on the web. Learn more about us here.


Online Store



  1. shopify


    The Swiss Army Knife of Online Stores

    Basic Shopify: $26

    Shopify: $71

    Advanced Shopify: $266

    Ease of use




    Future Proof

    URL structure

    Domain and email hosting

    Multi-language store

  2. BigCommerce logo


    The Name Says It All

    Standard: $26.95

    Plus: $71.95

    Pro: $224.95

    Enterprise: * Quote

    Product variants


    No transaction fees

    Solid SEO features

    Yearly sales threshold

    Create regular content

    Multi-lingual store

  3. woocommerce


    Best eCommerce add-on for WordPress

    Starter: $13.99

    Plus: $17.99

    Pro: $31.99

    Advanced features for larger online stores

    Customer accounts that support store credit

    SSL encryption (also site-wide)

    No multilingual capabilities

    Limited range of free templates

  4. Volusion logo


    A Solution for Experts

    Mini: $15

    Plus: $35

    Pro: $75

    Premium: $135

    Many features available

    Helpful support

    Deal of the day feature

    No App Store

    Not easy to use

    Not the best for SEO

For Small Online Stores


Online Store

  1. weebly

    Weebly Ecommerce

    Makes Selling Super Easy

    Starter: $8

    Pro: $12

    Business: $25

    Performance: $38

    Very easy to use

    Supports physical & digital goods

    SSL-encryption on your own domain

    Shipping and tax calculator

    No customer login function

  2. wix

    Wix Ecommerce

    Great value

    eCommerce: $17

    VIP: $25

    Great Value

    Ease of use

    Physical & digital goods

    No sales fees

    No real-time shipping calculator


    No automatic tax calculator

  3. squarespace review

    Squarespace Ecommerce

    For Bloggers With eCommerce Ambitions

    Personal: $12

    Business: $18

    Online Stores Basic: $26

    Online Stores Advanced: $40

    Good blog integration

    Express Checkout

    Sell services

    Not as easy to use as other tools

    SEO limitations

    No automatic sales tax

    No product data export

  4. jimdo

    Jimdo Ecommerce

    Great for European Stores

    Free: $0

    Pro: $7.50

    Business: $20

    Fulfills ecommerce regulations for EU countries

    Ease of use

    Great cost/performance ratio

    No additional sales fees charged by Jimdo

    No selling of digital goods possible

    No import / export of product data

Floating picture
Still not sure what ECOMMERCE BUILDER is best for you?
Compare now

Ecommerce builders we're still yet to try

Plus: $19

Pro: $38

Premium: $76

Affordable online store solution with multilingual capabilities. No transaction fees and unlimited products.

Basic: $29

Plus: $79

Pro: $229

All plans include an unlimited number of products and bandwidth. There are no transaction fees.

Starter: $19

Growth: $69

Prosfessional: $199

Solid ecommerce solution: all plans include all features. The price you pay depends on how much you are selling!

Free: $0

Venture: $15

Business: $35

Unlimited: $99

While creating a website is fairly easy these days, you can’t really say the same thing when it comes to eCommerce. You could go for website builders like Jimdo or 

Google provides a very interesting trend graph of the three biggest hosted ecommerce platforms and WooCommerce, the most popular WordPress plugin. Shopify’s dominance over their direct competitors is almost unreal, as measured by Google search volume. Interest in Shopify is more than twice as high than in WooCommerce (see a direct comparison of the two here). Trailing far behind there is BigCommerce, which has a search volume twice as high as Volusion.

We didn’t include the non-purebread ecommerce solutions, such as Weebly and Wix, as their graph would be diluted by searches for their regular website builders.

ecommerce website builders

What are the best free ecommerce website builders?

These are our three favourite free ecommerce site builders:

  • Webstarts: free for up to 10 products, includes credit card payments and Paypal.
  • Jimdo: no charge for up to 5 product: includes Paypal only.
  • Mozello: free for up to 10 items: payments via Paypal and offline methods. Has less features than the other two.

If you’ve already got a website but only need ecommerce as an add-on we recommend Ecwid. The here is 10 products too but it’s a more advanced solution overall. Please check out our full article where we review the best free website builders.

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I don’t see the online shop XY in your list? What can I do?

Write us! The market changes fast. We are always happy to receive insight on new products.

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Are there any online stores that comply with EU regulations?

From the providers listed here, only Jimdo fulfils the requirements for Germany and France. As the requirements are very similar throughout the EU, it should be fine for other member states as well (but we can’t guarantee it).

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