Ecommerce Website Builders: Our Comparison Chart for 2017

This table provides a comparison of the best solutions to create ecommerce stores. You don’t need any programming skills to use them, and there is nothing to install on your computer.

We’ve divided them by your project’s size: at the top you can find solutions for medium & large online stores. Scroll down if you are looking for a smaller solution. By the way, if you’re a beginner you may find our ecommerce tutorial worth reading.

For more detailed information, such as a video review, simply browse through the individual test reports!

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Robert BrandlOur promise to you is that we’ll never sell our rankings and only recommend website tools that we would (or actually) use ourselves.

Learn more about who we are here. And if you have any questions, please let us know!

For Medium & Large Online Stores

(scroll down if you need a smaller store)



The Swiss Army Knife of Online Stores


  • Intuitive
  • Customer login functionality
  • Large number of payment options
  • SSL-encryption


  • Difficult to adapt for multilingual stores


Basic Shopify: $29
Shopify: $79
Advanced Shopify: $299
Monthly prices. Domain costs extra, but can be added through Shopify. Check our Shopify pricing comparison.
In a nutshell: Excellent online store both for beginners and professionals. It doesn’t matter how big or small your online store is. Shopify offers you a perfect platform that makes selling not only easy, but also gives the tools to improve your sales. It’s worth mentioning that their website builder and blog are also pretty decent.


The Name Says It All


  • Advanced features for larger online stores
  • Customer accounts that support store credit
  • SSL encryption (also site-wide)


  • No multilingual capabilities
  • Limited range of free templates


Standard: $29.95
Plus: $79.95
Pro: $199.95
Enterprise: Individual
Monthly prices. Save 10% when you pay annually. Domain costs extra, but can be added through Bigcommerce.

In a nutshell: Bigcommerce provides a wide array of features and a lot of flexibility. Therefore, it is suitable for almost every ecommerce project. Nonetheless, its designs are quite limited and not all of them have a mobile version.



Best eCommerce add-on for WordPress


  • Open-source
  • Very powerful
  • Many tutorials available


  • Technically challenging
  • Many extra costs not obvious


Starter: $13.99
Plus: $17.99
Business Pro: $31.99
Prices per month. Domain and email included. Bluehost offers discounts for the 1st year.
More details
In a nutshell: WooCommerce is as powerful as Shopify and it gives you even more control since you can decide where you want to host your online store, but it's by far less beginner-friendly and certain features aren't included in the core system.


A solution for experts


  • Many features available
  • Helpful support
  • Deal of the day feature


  • Not easy to use
  • No App Store


Mini: $15
Plus: $35
Pro: $75
Premium: $135
Monthly prices. Domain costs extra (starts at $11.95), but can be added through Volusion.
In a nutshell: Volusion is a stable solution with many features available. However, it is not easy to use. We would not recommend it to beginners.
Compare eCommerce platforms side by side!

For Small Online Stores


Weebly Store

Makes Selling Super Easy


  • Easy to use
  • Sell digital goods
  • SSL-encryption on your own domain name
  • Great shipping and tax calculator


  • No customer login function
  • No export of product data possible


Free: $0
Starter: $8
Pro: $12
Business: $25
Performance: $38
Monthly prices based on a 1-year contract. Free domain the first year. It renews at $19.95 per year.
In a nutshell: A well-executed and easy-to-use online store for e-commerce beginners. Does not reach the level of sophistication of Shopify.

Squarespace Store

For Bloggers With eCommerce Ambitions


  • Very good blog integration
  • Accept donations
  • Express Checkout


  • Not as easy to use as other tools
  • No automatic sales tax


Personal: $12
Business: $18
Online Stores Basic: $26
Online Stores Advanced: $40
Monthly prices based on 1-year contracts; Domain name included.
In a nutshell: Squarespace has a very good blog and it’s also possible to integrate offers from the online store directly in your latest posts.

Wix Online Store

Nice to Look at but Low on Functionality


  • Nice display options
  • Payment options
  • Ease of use


  • No product import / export
  • No customer logins


eCommerce: $17

VIP: $25

Monthly prices for 1-year contracts; Domain included in selected packages

In a nutshell: The Wix online store is a solid solution for smaller ecommerce businesses as it provides all the features you need to conveniently run a store of up to 60 items. It’s suitable for both physical and digital goods.

Jimdo Online Store

Great for European Stores


  • Fulfills ecommerce regulations for EU countries
  • Ease of use
  • Great cost/performance ratio
  • No additional sales fees charged by Jimdo


  • No selling of digital goods possible
  • No import / export of product data


Free: $0
Pro: $7.50
Business: $20
Prices per month for 1-year contracts; Domain name and email account(s) included
In a nutshell: Great cost/benefit ratio. Very easy to use thanks to the limited amount of functions.

More Online Store Builders! (But not tested)



- Startup: $49
- Professional: $89
- Growth: $149


Solid ecommerce platform.



-Basic: $10
-Plus: $19
-Pro: $38
-Premium: $76


Affordable online store solution with multilingual capabilities.



- Mini: $19.99
- Professional: $65.99
- Professional Plus $99.99


30-day money back guarantee



- Free plan
- Paid plans from $12.50


Powerful e-commerce add-on for existing websites and Facebook pages. Learn more in our in-depth review.



- Starter: $9.99
- Basic: $24.99
- Advanced: $74.99
- Professional: $159.99


SEO & mobile friendly eCommerce platform. Looks very modern.


Please note
All prices are in US$. We do our best to keep the prices on this page up to date but can’t promise that we are always able to reflect price changes immediately. Should you spot any errors, please let us know. Last update: 28 Jun 2017 by Robert Brandl.

Need further help in choosing an ecommerce website builder? Please leave a comment!

Ecommerce builder in Google Trends

Google provides a very interesting trend graph of the three biggest hosted ecommerce platforms and WooCommerce, the most popular WordPress plugin. Shopify’s dominance over their direct competitors is almost unreal, as measured by Google search volume. Interest in Shopify is more than twice as high than in WooCommerce (see a direct comparison of the two here). Trailing far behind there is BigCommerce, which has a search volume twice as high as Volusion.

We didn’t include the non-purebread ecommerce solutions, such as Weebly and Wix, as their graph would be diluted by searches for their regular website builders.

ecommerce website builders

Ecommerce Site Builder Reviews FAQ

What are the best free ecommerce website builders?

These are our three favourite free ecommerce site builders:

  • Webstarts: free for up to 10 products, includes credit card payments and Paypal.
  • Jimdo: no charge for up to 5 product: includes Paypal only.
  • Mozello: free for up to 10 items: payments via Paypal and offline methods. Has less features than the other two.

If you’ve already got a website but only need ecommerce as an add-on we recommend Ecwid. The here is 10 products too but it’s a more advanced solution overall. Please check out our full article where we review the best free website builders.

I don’t see the online shop XY in your list? What can I do?

Write us! The market changes fast. We are always happy to receive insight on new products.

Are there any online stores that comply with EU regulations?

From the providers listed here, only Jimdo fulfils the requirements for Germany and France. As the requirements are very similar throughout the EU, it should be fine for other member states as well (but we can’t guarantee it).



Your questions:

We love to hear from you! This is the place to ask questions about products we reviewed. Please note that we reserve the right to delete comments that are disrespectful, use inappropriate language or are solely promotional.
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