When Kim Kardashian tweeted about the hit podcast Serial, the Internet was quick to ridicule her. She only found out about the show in 2018 – roughly 4 years after the first episode was released.
But you know what? Good for her! There’s nothing wrong with getting into things late. For instance, if you wanted to start a podcast of your own, you’d be surprised to hear that it’s been a massive industry for the last few years.
So that’s the good news: there are tons of ways to start a podcast completely by yourself these days.
Now, the downside: starting a new podcast is probably a bit more confusing than it was a few years ago.
While the technology is easier to use (and to afford) than ever, you’ll have to spend a few days comparing the dozens of offers from companies who all promise to help you record, edit, launch, and monetize your successful online radio show. New ones pop up every day, it seems.
So today, we’ll be looking at an important decision you can make right away: which podcast hosting sites should you consider?
Table of Contents
What is a Podcast Hosting Platform?
Think about how you listen to your podcasts. You probably get them from iTunes, Google Play, Spotify or any podcast app. Maybe you stream them directly on the podcast websites. Either way, these aren’t the hosting solutions, but rather the directories. Think of them as shop assistants that point you to the right aisle.
Enter podcast hosting platforms.
They are the “shelves” where you can put your “inventory”, in the form of audio files. Some of these shelves offer more features than others. And of course, the prices vary greatly depending on how nice they are.
Why Can’t I Host the Files on My Website?
Actually, it’s possible. But audio files can require a lot of storage space and bandwidth to be streamed. Having tons of listeners at once could push your plan over the limit – or simply prevent your website from functioning properly.
So if your podcast gets popular and you get hundreds of listeners, you’ll need a high-end performing hosting service to handle this.
Then there’s the issue of distributing your podcast. If you host it on a website that nobody lands on, what’s the point?
Podcast hosting services aim to kill two birds with one stone. They let you store and stream the audio files, and give you all the features you need to reach your audience.
What Kind of Price and Features Should I Look For?
Short answer: it depends. The thing with podcasting is that it’s still a bit of a wild west. Maybe you have a professionally recorded, edited and highly polished product. Maybe it’s just a DIY recording of you rambling to your iPhone.
The point is, that there is no one-size-fits-all. A good podcast hosting solution should only really do three things:
- Host your audio file
- Create an RSS link so people can subscribe to it
- Be reliable and offer good bandwidth so listeners can stream seamlessly
But now that podcasting is evolving, you’ll find tons of extra features. These will include:
- Ability to embed your podcast player on a website
- Easy to use /customizable player
- Push to iTunes, TuneIn, Spotify etc…
- Monetization options
- Upfront costs and billing
- Podcast metadata (title, artwork, category etc.)
- Listen offline / download option
- Good marketing options
And please, please, as with any digital content, do read the small print. Especially for free offers that seem too good to be true. Remember that if you don’t pay for the product, you are the product – whether it’s by letting the hosting platform monetize your data, or infringe on your copyrights.
Overview of the Best Podcast Hosting Platforms
Buzzsprout: Growing Through Simplicity
Buzzsprout has been going since 2009, and they now have 50,000 podcasting users. Their core focus seems to be on creating a smooth experience for new podcasters. Their interface is easy to use and intuitive. The submission to iTunes or Spotify is done via clear step by step guides. The stats are easy to understand. You can use their free site or link to a WordPress website for more control.
- Free: up to 2 hours of audio. No ads, but the episodes are deleted after 90 days.
- $12 per month: 3 hours of audio per month. Unlimited bandwidth. You can add more content at $4 per hour.
- $18 per month: up to 6 hours of audio. Add more for $3 per hour.
- $24 per month. Up to 12 hours each month. Add more for $2 per hour.
- Good customer support
- Super easy to use
- Distribute to major directories
- Free plans deletes your files after 90 days
- Free Buzzsprout podcast page lacking options
Buzzsprout really looks good for beginners. We like that the plans are based on audio hours, not gigabytes. However, if your podcast becomes huge, or you are already fairly reputable, it seems everyone agrees Libsyn is a better destination. Some minor nitpicks include the fact that Buzzsprout converts your audio files, and that the free plan deletes your files after 90 days.
> More information: www.buzzsprout.com (receive a $20 gift card from Amazon when you sign up for a paid plan)
Captivate: Focused on Growing Your Audience
Captivate is a new service, albeit one built by podcast industry veterans Rebel Base Media and Podcast Websites. And the expertise and knowledge these folks have put into their platform is obvious from the start.
In fact, Captivate could be one of the best-designed podcasting solutions out there. The dashboard is super intuitive, with clear yet thorough statistics. There are tons of tooltips for beginners on things like bitrate, advanced statistics, and publishing options.
It’s also very easy to integrate the players into the complimentary free website, or your own WordPress site thanks to their dedicated plugin. You can even import all your libraries in a few clicks from other platforms.
If you want to learn more about the company, Rebel Base Media have their own podcasts about podcasts… So you can listen to industry news, business insights, and tips and tricks on how to grow your audience. Plus, you get to see the superb Captivate player in action.
- Podcaster plan: $19 / month, 10,000 downloads per month
- Audio Influencer: $49 / month, 50,000 downloads per month
- Podcast Brand: $99 / month, 100,000 downloads per month
- Superb-looking player
- No changes made to files
- Very easy to use
- Pricier than some competitors
At the time of writing, Captivate is a pretty new service. But I wouldn’t be surprised if it becomes hugely popular in future years. The features are exhaustive, the user experience is fantastic, and even the free websites you get with each plan look good. And aside from the number of monthly downloads, there are no limits on the amount of podcasts you can host or team members you can add. There’s definitely a lot to love, so I’d highly recommend giving their platform a shot with the free 7-day trial offer.
> More information: Captivate.fm
PodBean: The User-Friendly Newbie
Started in 2006 and hosting more than 250,000 podcasts, PodBean is quickly making a name for itself. This is thanks to its affordable plans and user-friendliness. It’s a bit hard to find concrete information about the company, but features and plans are as clear as day.
One of their unique selling points is the crowdfunding option, which acts like a mix between Kickstarter and Patreon. In short, they’re doing their best to help podcasters make the leap from hobbyist to professional by getting them paid.
Podbean Podcast Hosting Pricing
- Basic: completely free! 5 hours of storage space and 100GB of bandwidth per month. Can’t monetize and you only get basic player themes.
- Unlimited Audio: $9 per month for unlimited audio and bandwidth. You can start monetizing through 2 ad networks. Get access to basic player customization, and you can also map the website to your own domain name.
- Unlimited Plus: $29 per month. Same as above, but with full custom design options for the player. You can monetize through all 4 available ad networks, and join their podcast network.
- Business: $99 per month. For enterprise podcasting who need multiple admin access, white-label podcasting app and premium bandwidth.
Podbean Podcast Hosting Pros
- Free subdomain and website
- Easy to use
- Affordable plans
- Good monetization options
Podbean Podcast Hosting Cons
- Basic website functions
- Premium bandwidth costs extra
Podbean Podcast Hosting Notes
Podbean is a great hosting site for beginners. It’s user-friendly, has tons of options and gives you all the tools to get started, including numerous monetization options (with the paid plans). The customer service also seems top-notch, which is great when you are setting up for the first time.
> More information: www.podbean.com
Blubrry: Tasty Podcasting Features
Blubrry acts as a podcast hosting platform, a podcast directory, and a podcast plugin for WordPress, the highly praised PowerPress plugin. It’s a huge advantage for WordPress users, because everything is optimized for them, from storage space to ease of use. Also, you get a free PowerPress site – which looks pretty good for displaying your audio content.
Blubrry Podcast Hosting Pricing
- Small: $12 per month. Lets you add 100MB storage every month. Unlimited bandwidth and premium stats.
- Medium: $20 per month for 250MB of extra storage each month.
- Large: $40 per month for 500MB of extra storage each month.
- Extra Large: $80 per month for 1000MB of extra storage each month.
Blubrry Podcast Hosting Pros
- Unlimited bandwidth and premium stats on all plans
- Free PowerPress Site for all plans
- Generous 25% allowance for going over extra storage
Blubrry Podcast Hosting Cons
- Statistics can be overwhelming
- Complex for non WordPress users
Blubrry Podcast Hosting Notes
Blubrry has made a great reputation for itself thanks to their PowerPress plugin for WordPress. We like that they’re generous with their storage space – something no other podcast hosting platform does. However, it’s a little bit more expensive than other solutions.
> More information: www.blubrry.com
Spreaker: Pushing Your Words Through Their App
You might have heard the name Spreaker thanks to their popular podcasting app. It’s available on iOS and Android, and lets you listen to a huge directory of podcasts from around the world. Oh, and there’s also Spreaker Studio, their desktop and mobile software that lets you record, edit, and manage podcasts.
Which is why it’s not surprising to hear that Spreaker also works behind the scenes, by letting you host your podcast with them directly. Of course you get to reach their huge audience of app listeners, and you can even broadcast live to really feel like a radio presenter!. Oh and you can also publish to Spotify, TuneIN, Stitcher and iHeartRadio, amongst others – all starting at $0 per month.
Spreaker Podcast Hosting Pricing
- Free Speech: Free plan lets you upload up to 5 hours of audio. Live podcasts can be up to 15 mins long. No monetization.
- On-Air talent: $7 per month. Upload a maximum of 100 hours of audio. Live podcasts can be 45 mins long. Start monetizing and get customizable RSS feeds. Basic stats.
- Broadcaster: $18 per month for a maximum of 500 hours of audio storage. 3 hours of live podcasting. Advanced statistics
- Anchorman: $45 per month for 1,500 hours of audio max. 5 hours of live podcasting and full statistics.
Spreaker Podcast Hosting Pros
- Find your audience through their popular app
- Live broadcasting!
- Chat with listeners
- Full integration with the Spreaker Studio
Spreaker Podcast Hosting Cons
- Statistics are tiered depending on plan
Spreaker Podcast Hosting Notes
Spreaker provides a good 360 solution for podcasters. You can record in their app, host on their plans, and reach audiences through their other app. With a focus on live broadcasting and chat, you’ll feel like a real radio presenter in no time!
Castos: Seriously Simple Podcasting
The “seriously simple” part comes from them running the “Seriously Simple Podcasting WordPress plugin”. Remember at the top of the article how we said it’s not wise to host podcast files on your website? There is an exception. If you use WordPress, you can install one of their fantastic plugins to turn your site into a complete podcasting solution. Castos is probably the best, including Powerpress, which we mentioned above.
Castos Podcast Hosting Pricing
- Audio Podcasting: $19 per month. Unlimited episodes and storage, one-click import of previous episodes from elsewhere, in-depth stats.
- Audio with Republishing: $34 per month. Same as above, with the extra ability to republish podcasts to Youtube as videos.
- Video Podcasting: $49 per month. Same as audio podcasting, but you can also host video podcasts.
Castos Podcast Hosting Pros
- Can separate hosting and plugin
- Good analytics
- Unlimited episodes and storage with all plans
- Can add all metadata in another language
- Option to republish podcasts to YouTube
Castos Podcast Hosting Cons
- Need a WordPress site
- Requires WordPress technical knowledge
Castos Podcast Hosting Notes
Castos is an ideal solution for users who already know and love WordPress. The stats are great, it’s easy to publish from your dashboard, and you can upload unlimited episodes. The prices seem a bit stiff, however, and the video options don’t really seem worth it. It’s also worth noting that you can use the company’s full set of services to help you edit, launch and distribute your podcast with PodcastMotor.
> More information: castos.com
SoundCloud: The Most Familiar
SoundCloud is a highly recognizable name in the music streaming world. But they’re also one of the biggest platforms for podcast hosting. The biggest advantage is that millions of users browse their platform looking for new content, so you’ll get some traffic simply by virtue of using the service.
It’s also is an intuitive website, which has been around long enough to be trustworthy. Their player is ubiquitous on the web, and that’s because it’s so easy to embed and comes with good options. These include the ability to one-click share to Twitter, and their innovative timed comments that really give a sense of community around each upload.
SoundCloud Podcast Hosting Pricing
- SoundCloud Basic: free. 3H of upload time, and basic statistics and embedding options.
- SoundCloud Pro: $6 / month. 6H upload time and full embed controls. Advanced statistics quiet mode (no comments).
- SoundCloud Pro Unlimited: $12 / month. Same as above, except you can upload unlimited amounts of audio. Also adds the option to schedule releases.
SoundCloud Podcast Hosting Pros
- Clear, affordable pricing and plans
- Good player and easy embeds
- Get traffic from a large community
SoundCloud Podcast Hosting Cons
- Limited statistics
- The monetization option is very new, so not much info
SoundCloud Podcast Hosting Notes
One key feature of SoundCloud is their new Premier service. You need to be in either the Pro or Pro Unlimited plan to access it. This service lets you monetize your tracks, and distribute releases to all major services (one track with Pro and unlimited tracks with Pro Unlimited). However, because SoundCloud Premier is fairly new, it’s hard to find data on how high the payments are.
Libsyn: Home of The Biggest Names
If you’re an avid podcast listener, chances are Libsyn is the name that comes to mind as soon as you think of hosting. The Joe Rogan Experience is hosted there. WTF with Marc Maron is hosted there. Bill Burr’s podcast is there. Dan Carlin’s Hardcore History, and the McElroy brothers are there. You’ll be in good company.
Now in terms of features, Libsyn were the first to partner with Spotify, and you can push your podcast to a variety of other places, including iHeartRadio, Youtube, Soundcloud, Facebook, Twitter, and WordPress, amongst others.
You get a page on Libsyn (mypodcast.libsyn.com) The top tier also comes with your very own podcast app, and you can work with their list of vetted advertisers if you hit around 5000 downloads per episode within 30 days.
Libsyn Podcast Hosting Pricing
- Libsyn Classic 50: $5 per month. Lets you add up to 50 MB of audio monthly. You can create a RSS feed, podcast page, HTML5 player and network app listing. Basic statistics cost $2 extra per month.
- Libsyn Classic 250: $15 a month to add 250 MB of data monthly. Same as above, except basic stats are included.
- Libsyn Advanced 400: $20 per month for 400 MB of extra data storage per month. You can get the custom app or an extra 200Mb for $10 more per month. Advanced statistics are included in the price.
- Libsyn Advanced 800: $40 a month for 800 MB of extra data per month. Same as above with the extra option of transcoding your audio files.
- Libsyn Advanced 1500: $75 / month for all the bells and whistles and near-unlimited data hosting.
Libsyn Podcast Hosting Pros
- Easy to switch plan
- Promote through multiple platforms
- Reliable reputation
Libsyn Podcast Hosting Cons
- Dated website
- No free plan
Libsyn Podcast Hosting Notes
Libsyn puts your podcast in safe and reliable hands. One downside is that their website is dated, and the backend isn’t super beginner-friendly because of the multiple customization options. It’s an old platform. Also, the fact that there is no free offer can put off newbies, so maybe they’re best for more experienced podcasters.
Squarespace: Website Builder for Creatives
If you listen to podcasts yourself then you probably also know their ads. One thing to note is that Squarespace is a fully-fletched website builder and not just a podcast hosting service. So if you’ve already got a website, this wouldn’t be for you. However, if you also need a place to host your blog, Squarespace could be a really decent choice for you.
- Convenient all in one blogging solution
- No extra costs for podcast hosting (It’s enough to have the Personal plan)
- Useful video tutorial
- Only works for Squarespace websites
- Can’t move your Podcast to a different platform easily
- Missing pro features (statistics etc.)
> More information: squarespace.com
Honorable mention: Wix Podcast Player
We’re big fans of Wix as a website builder. And we also knew they offer tons of apps to transform your site based on your needs. One of them is the Wix Podcast Player, which is ideal if you already rely on their platform. It’s free to add to your site, but keep in mind that it’s only a player. You need to host your podcast on one of the other services mentioned in this article.
Wix Podcast Player Pros
- Integrates into Wix
- Very easy to get started
Wix Podcast Player Cons
- For Wix websites only
- No hosting included
Conclusion – The Best Podcast Hosting Platform?
Quite frankly, it’s amazing to see how quickly podcasting has grown in the last decade, and this means a proliferation of platforms where you can host your episodes. So the best podcast hosting platform will vary depending on:
- Do you want a generous free plan? We like what BuzzSprout and PodBean are doing.
- Do you use and love WordPress? Then you should probably go for Castos or Blubrry
- Do you want to grow your podcast professionally? Go for the industry standard Libsyn.
- Ease of use is your main focus? SoundCloud or PodBean are great options.
And of course, this list might continue to grow over the years, so feel free to let us know your feedback, comments and podcast hosting suggestions below!
-30 Oct 2019: Captivate added.
-16 Aug 2019: Added Squarespace