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how big is shopify

We’ve previously looked at how popular Shopify is in the ecommerce world, but we wanted to get a more general view of the Canadian company’s market share.

What we found were interesting numbers that help see where Shopify is at, how big it really is, and where it’s headed in the future.

Shopify has now more than 1M active websites

At the time of writing, it’s 1,188,612 live websites around the world, according to BuiltWith.com. That means the percentage of websites using Shopify is 2.76% among the Top 1m websites.

Each of these sites is using one of the three main plans (Basic, Shopify, and Advanced) as the enterprise-level plan Shopify Plus is counted separately in BuiltWith. Altogether this represents a fair amount of the Internet as a whole, especially within the Top 100k website segment:

  • For the top-visited 1M websites: 2.76% of them are Shopify websites
  • Top 100k websites: 4.53%
  • Top 10k websites: 4.49%

Shopify’s own website confirms BuiltWith’s data. Their website also states that the total number of worldwide sales realized through Shopify is $135B.

shopify 1m

It’s the fastest growing online store builder

Website builders focusing on CMS, such as WordPress and Joomla are much more popular than Shopify (although it seems Joomla’s popularity is waning). This is what the historical data looks like, as gathered by W3Techs.

2014 2015 2016 2017 2018 2019 (Jan) 2019 (Nov)
No CMS 64.8% 61.7% 56.6% 53.3% 51.3% 45.3% 43.4%
WordPress 21% 23.3% 25.6% 27.3% 29.2% 32.7% 34.8%
Joomla 3.3% 3,3% 3,3% 3.4% 3.2% 3.0% 2.7%
Shopify 0.1% 0.3% 0.4% 0.6% 0.9% 1.4% 1.7%

But when it comes to online store solutions, few companies have gained more market share than Shopify in the last 6 years, and none of them have grown as fast.

2014 2015 2016 2017 2018 2019 (Jan) 2019 (Nov)
Shopify 0.1% 0.3% 0.4% 0.6% 0.9% 1.4% 1.7%
Magento 0.9% 1.1% 1.2% 1.2% 1.2% 1% 0.8%
PrestaShop 0.4% 0.5% 0.6% 0.6% 0.6% 0.8% 0.7%
OpenCart 0.3% 0.4% 0.4% 0.4% 0.4% 0.5%
BigCommerce 0.1% 0.2% 0.2% 0.2% 0.2% 0.2%

It’s the most searched ecommerce solution

Google Trends can be a good indicator of how popular a company is, and, we can clearly see how searches related to Shopify are much more common than for other builders.

shopify market share google trends

And looking at Shopify’s popularity worldwide, you can see that the map is green in all English-speaking markets:

Ecommerce systems worldwideClick to view interactive map (data taken from Google Trends and Builtwith)

Our research through Ahrefs seems to confirm these findings, where we can look at the worldwide search volume on Google:

  • Shopify: 2,600,000
  • WooCommerce: 450,000
  • Magento: 344,000
  • Prestashop: 296,000
  • BigCommerce 119,000

It’s worth noting that Shopify is publicly traded, so a lot of these searches will be about the business side of things (shares, performance, news) rather than the product itself.

Shopify stock jumped up by 160% in 2019

Speaking of shares, they started trading at $28 when the company went public in 2015. This was already 60% higher than the original $17 offering price.

In 2019, shares are trading at $370, and according to Forbes, the Shopify CEO is targeting $410 per share for the end of the year.

It’s Now Worth More Than eBay

Shopify is now worth $40.3B, which saw them pass eBay this year ($34.7B). The Canadian company is also poised to beat them in terms of sales volume, putting them on track to become the second biggest ecommerce platform in the world behind Amazon.

Its websites rule the English-speaking world

Historically, Shopify has been highly focused on English-speaking countries, and only supported the USD currency. This all explains why it’s one of the most popular online store solutions in English speaking countries, according to BuiltWith.com:

  • 884,084 websites in the US
  • 46,156 websites in the UK
  • 35,585 websites in Australia
  • 27,510 websites in Canada

According to BuiltWith, Shopify has a market share of 31% in the United States for websites using ecommerce technologies.

It’s worth noting that in 2018, Shopify added six languages: French, German, Spanish, Italian, Brazilian Portuguese, and Japanese. They also began offering Shopify Payments in more countries, and announced support for nine international currencies.

Their largest markets after the above are now France, Germany, and Brazil.

…But could be losing ground to WooCommerce

Shopify is still widely more popular than WooCommerce across the whole web.

WooCommerce Shopify
Whole Internet 7% 18%
Top 1M websites 22% 18%
Top 100K websites 13% 21%
Top 10k websites 6% 22%

But looking at the top 1M websites, it seems that WooCommerce surpasses Shopify’s market share, having built 3.41% of online stores, vs 2.34%.

Could it mean an increasing number of high-quality websites are built with WooCommerce?

Hard to tell, yet. But we should also point out that the aforementioned Shopify Plus also has its own market share there. It’s a small 0.28% within the top 1M sites, so it still doesn’t help tip the scales in Shopify’s favor for these stats.

The eCommerce platform of the future?

Shopify’s growth shows no signs of slowing down. The company is becoming more profitable, popular, and more complete (in terms of features) with each passing year.

But where does it go from here? Can it conquer Asian markets like China or Japan where small business ecommerce aren’t quite as popular? And can it make its mark in Europe, where open-source systems are preferred?

One thing is for sure, seeing how fast the business is moving, it will be fascinating to keep track of these statistics in the years to come.

Let us know what you think about Shopify’s market share in the comments below!

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