Volusion Review

Volusion is one of the oldest players in the eCommerce builder market: it was founded in Austin, Texas in 1999 and employs over 250 people. So far, Volusion’s merchants have generated an impressive $28 billion in sales, putting them ahead of their direct competition. According to Volusion, their platform powers more than 30,000 online stores.

Unfortunately, there is no free plan available; but you can try out Volusion’s eCommerce platform free for 14 days.

In this Volusion review we will dive into Volusion’s online store system and evaluate its features and functionalities. You will learn whether Volusion is the right tool for you and your project or if you should look elsewhere.

Volusion states that some of their values are to deliver wow experiences and keep things simple. Is any of this true or can you find other platforms that perform better? Keep on reading and let’s find out if Volusion is the best tool for you.

Volusion Review Table of Content
  1. Volusion video review
  2. Volusion pricing & plans
  3. Pros and Cons
  4. Features overview & ratings
  5. Ecommerce features
  6. Volusion marketing features
  7. Volusion App Market review
  8. Is volusion easy to use?
  9. Volusion designs & templates
  10. Adding regular content
  11. Volusion SEO review
  12. Security, speed & uptime
  13. Volusion support
  14. Volusion review conclusion
  15. Example sites
  16. Volusion alternatives
  17. Frequently Asked Questions
  18. Comments from other users

See Volusion in action


Test Volusion’s Online Store free for 14 days.

Check out some screenshots

Volusion Pricing – How Much Should I Pay?

  • Mini $15 – For small online stores that won’t sell more than 100 products.
  • Plus $35 – Sell up to 1000 procuts and get phone support.
  • Pro $75 – For really big online stores that need to sell up to 10000 products and need priority support.
  • Premium  $135 – Sell unlimited products. It comes with a dedicated account manager.

Monthly prices. Domain costs extra (starts at $11.95), but can be added through Volusion.

Volusion offers a Mini plan priced at $15 per month, this plan is limited to a 100 product online store. Their Plus plan will allow you to sell up to 1,000 products at a price of $35  per month. With the Pro plan a CRM system is provided and its price is $75 per month. If you need guidance and coaching sessions you could look into their Premium plan for $135 per month.

At first glance, the Volusion prices seem pretty competitive. But we’ll see that there are a number of hidden costs and fees, so make sure you consider them before diving into your store creation with these plans.

volusion prices review

Volusion plans & prices

Volusion Mini Plan

The entry level plan, at $15 per month, is very cheap. It’s also very limited. We would only recommend for the smallest online stores, as you will miss out on things like: marketing functions, Amazon and eBay integration, data import and export etc… And worst of all, the bandwidth is limited to 1GB.

Volusion Plus Plan

The plus package ($35 a month) grants you access to some marketing tools like abandoned cart reports and reviews and ratings. You can sell up to 1000 products and have 3 GB of bandwidth. Suitable for medium stores that don’t need to sell in other marketplaces like Amazon or eBay.

Volusion Pro Plan

They recommend it to sell up to 10,000 products. You get Amazon and eBay integration, a CRM and a bunch of other advanced features like API access for $75 per month.

The Volusion Premium Plan

Finally the Premium plan comes with the previous features and a dedicated account manager that will help you with your project. This at $135 a month. Way cheaper than the Shopify or BigCommerce equivalent plan.


Volusion Hidden Fees

One thing we are not fans of with Volusion are the extra charges they pile on for basic features.

volusion ssl certificate prices

Volusion SSL certificate prices

  • First is the bandwidth. All plans come with a limit depending on your monthly traffic. You then have to pay $7 per extra GB or your site will go offline. At a conservative estimate, we’d say 1GB = around 1000 visits. So be very mindful of your traffic vs sales.
  • SSL Encryption: $90 per year, whereas it comes free with Shopify or BigCommerce.
  • Backup and Restore: the first backup and restore is free, but then it costs an astronomical $199,99. That just adds insult to injury if you’ve lost all the content on your site.

Volusion Pros & Cons

Pros Cons
  • Many features available: Volusion is fully-featured; it has most of the features store owners need out-of-the-box.
  • Helpful support: In our experience support have been helpful. They also have an extensive library of thorough tutorials.
  • Deal of the day feature: This allows you to easily promote and push a certain product in your store. A promotional landing page will be created and it’ll be added to your store’s navigation (if you want it to).
  • Blogging system not integrated: Sadly it doesn’t come with a native blogging system – not ideal for content marketing.
  • Not easy to use: Their system isn’t as straightforward as Shopify or Weebly. Being 100% honest, we had to rely on support articles a lot. We’d like it to be a bit more intuitive.
  • Hidden fees: Their pricing seems cheap at first. But when you look under the hood, you realize they charge for bandwidth, for providing an SSL certificate and even for restoring a backup of your store.

Rating details

Criterion Rating Comments
Ease of use 3stars Volusion is packed with many options but their system is not easy to follow, even for experienced users. However, they have excellent support materials.
Choice and flexibility of templates 3.5 stars Volusion provides a few responsive templates. They also offer templates for sale, but be warned: they can be extremely pricey (up to $180). You can manage your online store on the go with their Apps for iOS and Android (only available for the US, Canada and Australia).
SEO 4stars Title tags and meta-description tags are generally customizable. Editing the URL of your pages is also possible but it will always have some extra strings.
Basic functions
Product presentation 4.5 stars Zoom function, picture gallery and videos via YouTube.
Product variants 5 stars Defining option categories (e.g. size, color) will let you add product variants (e.g. S, M, L, black, red). Volusion will automatically generate all the necessary product combinations. You can add as many variants and categories as you need.
Cart function Yes For Plus plans or higher an abandoned cart function is available. Retention emails are also possible for abandoned carts.
User ratings Yes Users can leave reviews and rate the products.
Article numbers Yes Add SKU (Stock Keeping Unit) numbers for each item.
Checkout, payment & shipping
Payment options 4.5 stars Credit card payment (offers more than 30 providers including Stripe and Authorize.net), PayPal and other manual payment options are available. They even have their own payment gateway, Volusion Merchant Program (only available in the US).
Sale of digital goods Yes You can sell digital goods. However, the process is rather complicated. File size is limited to 10 Mb for browser uploads. For bigger files you’ll need to use an FTP client.
SSL encryption Yes The user information exchange and payment process is protected via payment gateway at no extra cost. The whole store can be SSL encrypted at an additional cost.
Customer log-in area Yes You decide if customers have to create accounts to purchase or check out anonymously instead.
Coupon codes Yes Coupon codes are available in all plans (fixed price, percentage, free shipping). An expiration date and quantity limit can be setup. They also offer nice features such as a deal of the day (Pro plan and higher).
Shipping cost settings 4.5 stars Set the shipping fees for each country individually or let the system calculate them automatically through the shipping carriers (e.g. UPS, FedEx, Royal Mail, CanadaPost, AutraliaPost, etc); individual or group shipment costs can also be defined.
Tax settings 5 stars US tax rates can be pulled from Volusion. Set them up individually or in groups. Specific tax rates for different regions can also be fixed. The system is able to show prices with or without VAT.
Article management 5 stars Volusion has a nice and smart system to track your inventory. You can manage your purchases with your vendors through Volusion. You will even be able to take phone orders.
Confirmation emails customizable 4.5 stars Add your own logo to your emails. For further personalization, you need to modify the templates. However, email subject lines cannot be personalized.
Importing product data Yes Standard import processes based on CSV-files are possible (Plus plan and higher). With their API you will be able to connect Volusion to third party tools.
Exporting product data Yes Exporting product data is also possible.
E-Commerce analysis Yes It offers reporting for orders, product views, category views, and more. Integrating Google Analytics is possible.
Exporting order data Yes Exporting customer and order information can be done with Volusion.
Total Score 4 stars


Volusion has made a real effort to offer a wide range of features. However, the platform is not the easiest and most intuitive to use. While it is a solid option for experienced sellers, we would not recommend it to beginners. Try Volusion for free.

What is Volusion? – Ecommerce Features Breakdown

Still want to know the platform inside out? Get the complete breakdown of what Volusion offers below. There is some good and some bad, mainly to do with ease of use, as you’ll see.

Processing payments

Volusion supports 40 credit card processors, which should cover everyone’s needs. They also offer their own payments system (Volusion Payments), but only in the US. PayPal, wire transfers, cash or even check by email are accepted.

One big advantage over the competition is that Volusion doesn’t charge transaction fees. It is often a sore point for users of other platforms, such as Shopify.

Point of Sale

Like its competitors, Volusion offers a PoS (Point of Sale) system, where users can sell products the traditional way, face to face. You can even connect (certain) Barcode Scanners, Credit Card Swipers and receipt printers to Volusion.

However, unlike Shopify for instance, you can’t process orders easily with a smartphone or tablet. You’ll need a computer and the Volusion backend as there is no dedicated POS app.

Checkout on your Domain

Volusion lets you redirect the checkout page on your own web domain. So you can have mysite.com/store/checkout instead of storename.myvolusion.com/checkout/.

This is good to make your site look more trustworthy and more professional. It also means you will have more control over analytics tools to track conversion.

Managing your Inventory

Keeping track of products and inventory is easy enough thanks to Volusion’s unique identifier codes (SKU). You assign them to products and track sales and inventory numbers.

volusion product management

Adding a product with Volusion

You can also create product variants (material, size, color, etc.). It’s not as easy to do as it should, since you need to create global options, then assign them to the specific products. But after doing it a few times, it comes more or less naturally.


A solid and flexible system here. For example, shipping can be defined by country or globally. You can add taxes to the shipping, estimated delivery dates or even charge by weight.

volusion shipping options

Volusion Shipping Options

The shipping options are: free shipping, flat rate, and special rate (e.g. in-store pick up). There is also the excellent live rate calculator, which connects to several carriers such as. FedEx, DHL, UPS, and updates the exact shopping cost for each purchase. Pretty impressive.


You get a convenient tax calculator that automatically adds US taxes rates (state, county and municipal). Of course, you can overrule them, and change the taxes manually if you aren’t based in the US.

Volusion for Marketing – Finding Leads and Increasing Conversion

On top of the ecommerce features, Volusion offers good marketing functionalities to make more in your online store. Be aware that they do not come on all plans, though.

marketing features volusion

The Volusion backend for marketing features

Deal of the day & loyalty

The Deal of the Day lets users promote a product with optional discount for a chosen duration. It doesn’t have to be one day only. The deal can then be added to your navigation menus, and a special landing page will be automatically created. It’s something we’ve only seen implemented on other platforms through third party apps.

Coupons, of course, are also present. They’re easy to add: choose an amount discount, a % discount, or give away free shipping. Gift cards are an option too.

User Reviews

A great way to improve trustworthiness and transparency. Volusion supports Google Customer Reviews, where users can leave a score out of 5 stars and a comment.

These can be a great boon for CTR, and you can even add them to your Google Ad campaign.

Abandoned Cart

One of the most powerful tools in an online store’s arsenal: the abandoned cart feature lets you contact shoppers who leave without finalizing their purchase. For example, you could email them a reminder or a discount voucher.

volusion abandoned cart

Volusion abandoned carts report

According to marketing experts, this can lead to a big boost in revenue (depending on your ecommerce niche).

Other Channels

Volusion can connect to other online retail channels and marketplaces. This includes Facebook stores, eBay, Amazon and Google Shopping.

The way it works is that you use these channels as a storefront, but still manage products and sales from your Volusion backend. You need a Volusion Social Store application and a SSL certificate (see pricing).

The Volusion App Market  – More Features, Please

It exists, but it’s quite new and bare. There are around 70 apps, most of which integrate other services. By comparison, the Shopify or BigCommerce app stores are so stacked that they look like Walmart.

volusion app.market

Volusion Marketplace

Ease of Use – How Intuitive is Volusion?

If you’ve used Volusion in the past, you’ll find that they have redone their backend. It’s more modern than it used to be, but still not our top recommendation for beginners. Here are a few examples of what bugs us about their user experience:

  • Creating non-ecommerce content is a pain. We had to read the tutorial to find how to do it, which is not great. (You can see how convoluted it is in more detail later in this article)

volusion ease of use creating content

Volusion hidden options to create non-ecommerce content

  • You can’t add videos to your products straightaway. This requires saving the product and then adding YouTube options later.
  • As mentioned above, enabling certain functions like product variants isn’t intuitive. Generally speaking, you need to do a lot more digging around to get the results you want than with Shopify or BigCommerce.

On the plus side, they have added a checklist for setting up your store. It takes you through 5 basic steps to get started. It will ask you to pick a theme, upload your logo, add some products, make some store customizations and create your store’s navigation.

volusion store setup

The Volusion Wizard for getting started

Design and Templates – Making Your Store Look Nice

Had you been reading an older version of this review, you would have found some unkind comments about the Volusion templates. Luckily, this has all changed now. Their latest batch is a lot more stylish, and most importantly responsive – so they adapt to small mobile and tablet screens.

volusion templates

Volusion Templates directory

A few things to note:

  • Only 11 free templates at the time of writing, which is a bit limited. You get 35 paid options at $180 each. It’s expensive, but you only pay once.
  • Comparatively, Shopify and BigCommerce have a lot more premium templates to choose from (also ranging from $140 to $195) and a similar amount of free templates.
  • It’s hard to be objective about the quality of the templates, but in our opinion, Volusion, Shopify and BigCommerce’s all look equally good and modern.

Fine Tweaking and Customising the Look

If you don’t know any programing language, you can’t edit much in the Product and Category pages visually. Not ideal for beginners.

However, there is an option to purchase a custom design, directly from Volusion or one of their third party experts. We asked their support how much it would cost, and the answer was basically “it depends”. So can’t comment here.

Manually Coding the Template

Now for coders, Volusion templates are pretty friendly. You can access the source files and tweak the HTML and CSS. If you’re super confident in your ability as a web designer, you can even create your own template from scratch.

One interesting thing: you might be surprised to find that their templates layout still use HTML tables – a throwback to the 90s in terms of web design practices.

Creating Content For Volusion (Other Than Things To Sell)

Any self-respecting online store these days will need more than a home, products and categories page. A blog page, for instance, is a great way to generate traffic for marketing and SEO purposes. Sadly, this is not an area where Volusion excels, as you’ll see below:

Adding Regular Content to Volusion

Volusion calls extra content “articles”. As mentioned earlier, adding them is not straightforward at all. It is hidden in a tab, in a submenu. Their tutorial counts 10 steps, which means at least twice as many clicks just to get some text to show up on your site.

volusion live editor add content

Volusion Live Editor

On the plus side, these articles can contain a good variety of elements such as text, images, maps, embedded videos etc. You can place them with their drag and drop visual editor but they sometimes require custom coding to display properly (e.g. center align elements).

Adding a Blog to Volusion

Volusion doesn’t integrate a blogging system. You can link your store to external services like WordPress or Blogger, but it’s not a trivial task. It involves creating subdomains (which Google is not a fan of, even though they won’t admit it), either by submitting a support ticket of Volusion is your domain name registrar, or doing it manually with your web hosting company.

This is, in our opinion, one of the biggest shortcomings of the platform. Even a basic solution would be better for a number of reasons (particularly SEO) than this strange workaround.

Speaking of SEO:

SEO – Can I Rank High For My Store Keywords

Sure, mailing lists, social media, or even traditional channels like events and word of mouth can help you sell online. But without a good search engine traffic acquisition strategy, you aren’t unleashing the full potential of your online store.

This is where on-page SEO optimization comes in. At its most basic, Google (and other search engines) tend to favor websites with:

  • Customized page URLs
  • Title tags
  • Meta descriptions
  • Alt texts for images
  • Meta robots tag (index, noindex, nofollow etc..)

Here’s what the SEO features look like on Volusion pages:

Product pages Category pages Homepage Regular pages
URL Customization Yes Yes No needed No
Personalized Title Yes Yes Yes Yes
Personalized meta-description Yes Yes Yes Yes
Set pages to indexed / noindex Yes Yes Via Robots.txt Via Robots.txt
Add alt text for images Yes No No Yes

Breaking Down Volusion for SEO

volusion seo general options

Volusion SEO general settings

So on paper, Volusion looks pretty good for SEO. But there are a few things to consider:

  • The customized URLs you see in the table above? It’s good, but Volusion also attaches strings of letters and numbers at the end, which is neither elegant nor recommended.
  • Similarly, uploading images to the system renames them to meaningless gibberish, such as products/141.jpg. Not cool if you want to rank for a product keyword – especially image SEO.
  • As previously mentioned, SSL is not included in the Volusion price plans. You need to purchase it, starting at $90 per year. Shopify and BigCommerce include it for free. It is a big deal, because SSL is a must-have for ecommerce to ensure secure data-sharing between the website and users – and for SEO.

On the plus side, here is what Volusion does well:

  • You can create, import and export 301 redirects. They are also create them automatically if you change a product or category URL.
  • You can customize Robots.txt files in your backend. This is a file search engine Robots read to know how they should crawl your website. For example, you can ask them not to crawl some of your URLs or wait a certain time until they begin. Only the most advanced SEOs will need this.
  • Google Analytics is supported and so is Google Search Console. The latter is added via meta-tag, file upload, or domain DNS.
  • Volusion creates a sitemap of your online store automatically. This is a XML map of all your visible URLs. Helps Google and other search engines to speed up the crawling process.

Security, Speed & Uptime – Selling Safer and Faster

Speed is crucial for regular websites, but even more so for ecommerce as some studies show. In short, the faster your site is, the better the Bounce and Conversion Rates.

The good news here is that dedicated ecommerce platforms like Volusion do all the optimization for you. The software is designed to run on their servers, and they do things like cache images (so they don’t have to reload with every visit), or offer CDN (Content Delivery Network) for faster caching in every plan.

Our Volusion Uptime and Page Speed Tests

Based on our tests, we’ll give Volusion an OK rating. The speed varies a lot depending on your store content. For example, it will be a lot faster with smaller images than larger ones.

globalonesupply speed test volusion

        One of the results of our Volusion speed test

The Uptime results, however, were a bit more concerning. For an online store, you want it to be live as close to 100% of the time as possible. Any time it is down means you are losing sales that can be hard to get back. Generally speaking, an uptime of 99.95% is acceptable. We found Volusion to “just make it”, while other providers like Shopify performed much better.

volusion uptime test

Volusion Uptime Test

Volusion Security Features

Volusion manages their own security in terms of updates, checks and monitoring hacking attacks. What they leave you in charge of is finding a secure password. But they even have an account-lockdown policy if someone tries to log into your store too many times with the wrong password.

Two-Factor Authentication

Sadly, Volusion does not enable two-factor authentication. For example, with Shopify you can use name and password to login, and receive a SMS with validation code to confirm your are entering your site. This gives an extra layer of security that can prevent hackers from getting into your backend.

Data Backup & Recovery

Volusion backs up your site content automatically in case something goes awfully wrong. But there’s a catch: the first time you ask for a restore is free. After that, you will be charged $199.99 per restore, which is a lot.

Volusion Support and Knowledge Base – What if I Need Help?

As we’ve previously mentioned, Volusion isn’t exactly the most intuitive tool, so we’ve had to rely on their tutorials a lot. Luckily, they tend to be well written and offer valuable information. One thing we’d like to see is more video tutorials, especially useful for visual learners.

volusion help center support

Volusion’s support pages

The support was also good. Every time we sent them an email, the answers were timely and useful. They also offer chat and phone support, but the latter is only available on a Plus plan or higher. Users on the Premium plan will also get a dedicated account manager (which we have not had a chance to review).

Volusion review: final thoughts

We were very keen to test Volusion; its list of features seems never ending. Volusion provides a built-in solution with most of the functionalities a mid-sized store owner would need. For example, you will be able to take phone orders, offer your own affiliate marketing program and even feature user reviews.

Unlike Shopify or Wix, Volusion doesn’t feature an App Store. Therefore, once you reach Volusions limits, expanding its capabilities may be complicated (a thing most users will probably never experience). A very obvious flaw is that it is difficult to create regular content pages (e.g. an about us page). They also don’t provide a blogging system but you can connect external platforms.

Volusion’s biggest limitation is, however, an overcomplicated system. Their main goal is to put your products online, but they have neglected other relevant aspects such as content generation and keeping things simple. We believe Volusion should reconsider its approach and build a more beginner-friendly tool. Other alternatives such as Shopify or Weebly have solved this more elegantly.

> Try Volusion free for 14 days (no credit card needed)

Volusion example sites

Volusion alternatives


Not sure what store builder is best for your project? Let our smart finder decide for you in 2 minutes.


Can I create normal content with Volusion?

Yes. However, they don’t offer a simple way to do this and it is very limited. Normal content needs to be added via the categories pages. We would recommend other solutions such as Shopify if your project requires intensive content generation.

Is it possible to create a blog with Volusion?

No, Volusion does not feature a blogging system. However, you can integrate an external tool such as WordPress or Blogger. This approach is far from ideal.

Is Volusion the right tool for inexperienced users?

No. While Volusion is a very powerful tool, if you are not experienced with content management systems (CMS), you’d be better placed with other tools such as Shopify or Weebly

Last updated: 23 Jun 2017 | Josep Garcia

About Josep


Hi! My name is Josep Garcia and I wrote this review. If you have any question, please leave a comment.



Latest Volusion Review Updates

23 Feb 2018 – Review details added

23 June 2017 – Updated corporate design

15 September 2016 – General information update

26 June 2015 – Video review of Volusion added

15 May 2015 – Initial review of the Volusion online shop

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