“You shouldn’t judge a book by its cover”. Sounds nice as an ideal. But then, of course, we all go around and do exactly that. Whether we like it or not, appearances matter a lot, and the look of your website is no different.
So what do you do when two platforms offer fresh, sleek and stylish templates? In the case of Squarespace and Wix, the attention to design is so sharp, it’s hard to pick a winner based on that feature alone. Maybe that’s why both companies spend astronomical sums on SuperBowl ads – to sway the undecided users.
But anyway, today we’re going to be a bit methodical and dive deep into a comparison article to measure all their pros and cons side by side.
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Table of Contents
Wix vs Squarespace: what’s the main difference?
Wix is a beginner-friendly website builder with modern templates that are highly customizable. Squarespace is equally modern but not quite as easy to use. Two of Wix’s main advantages are the free plan and the huge number of additional apps. Squarespace features a better blogging tool than Wix and offers excellent support.
Still haven’t found your winner? Read on and help us judge the competition. Let’s roll. Eight rounds are ahead of us!
Squarespace vs Wix: Our Video Review
If you’d rather lean back and watch our video, this is for you:
Ease of Use: How Quickly Can I Get Off The Ground?
If you look at our side-by-side comparison table, you’ll see Wix has one more star than Squarespace in the ease of use section. While both platforms have a similar drag and drop approach to website building, Wix is generally more beginner-friendly. The user experience is extremely visual. You just click the element you want to change and that’s it.
The drag and drop editor works wonders. Everything is clear so that you feel intuitively at home with their platform from the start. Plus, their Site History system makes it really easy to recover content in case disaster strikes.
Wix’s Site History lets you backup and restore previous versions of your site
And then, Wix also offers a super simple way to get started: Wix ADI. They like to call it powered by artificial intelligence, which, may or may not be an exaggeration. It uses a virtual type of assistant that asks you a number of questions and then presents a website. The great thing is that you can still switch to the regular editor if you find ADI too limited.
Squarespace isn’t a technical nightmare, far from it. But you generally need to click more times to get to the same results as with Wix. For example: rather than simply moving your images exactly where you want them (as Wix does), Squarespace requires you to work with Spacer elements and create columns on their grid layout.
Even the simple task of managing the hierarchy and structure of your navigation will probably require a look into Squarespace’s knowledge base as it’s pretty confusing, to be honest.
Also, you don’t get a backup and restore function. They recommend you copy and paste your content in Google docs, which isn’t super helpful or easy.
Winner: Squarespace’s learning curve is steeper. Once you know your way around the platform, it’s fine. But Wix still wins with their excellent user interface and powerful backup system.
Wix – Squarespace 1:0
Designs & Flexibility: Let’s Make It Look Snazzy
A quick browse through the list of Wix templates clearly shows the great range and quality of the designs. We counted more than 300 free themes listed in categories as varied as restaurants, photographers, blog etc… These come with a few quirks though:
- Firstly, Wix’s templates are not fully responsive. This means you have to tweak them manually to play nice on smartphones and tablets. Note that this could also be a plus if you want full control over your mobile design.
- If you know basic CSS or HTML, you can’t use it there. However, Wix lets you place all the elements with enough control that it shouldn’t be necessary.
- A bit more annoying – you can’t change your template for a new one once you build a website and push it live. You can still move things around and select different fonts or color, but otherwise you’re pretty locked in.
Squarespace’s super sleek designs. We’d go as far as calling them “sexy”.
With Squarespace, there are around 100 templates available and they are all responsive for mobile devices. You can edit the source files (HTML and CSS) from the Squarespace Business plan onwards, but generally speaking, moving elements is more rigid than with Wix. You are on a grid, which can be good or bad depending on how much freedom you want.
Another pro: you can switch themes anytime you want. Another con: the themes rely on big, bold and professional pictures. Replace them with something less stylish and your website instantly loses design kudos.
Sidenote: since we are talking about flexibility here, we should also note that both Wix and Squarespace have a very flat navigation. That means you can only have one sub-level under your home page. So if you are planning to build a larger website (30+ pages), you should better try out Weebly as there you can create as many sub-levels as you want.
Wix’s Page Structure
Winner: as mentioned in the introduction to this article, hard to pick a side here. We’d say Wix is more flexible and offers a far greater choice, but Squarespace offers a “play it safe” approach that some might find more comforting.
Ecommerce: Wix Store or Squarespace Shop?
Wix isn’t always the first name you think of for ecommerce, but we gave it a pretty high score in our test review. The main points to take away are that it works great for small and medium online stores.
An example of product display in Wix’s online store.
Squarespace is also a surprisingly powerful ecommerce solution, with professional features you’d expect from the best platform. So let’s have a look at the features to decide: Wix or Squarespace for an online store?
|Sell physical goods, digital products||Yes||Yes|
|Sell services||No – must be done through the Wix Bookings app.||Yes|
|Import / Export product data||Yes||Import, but no export.|
|Payment gateways||Square, Stripe, Paypal and more.||Only Stripe and Paypal.|
|Sell offline (cash or pay on delivery)||Yes||No|
|Point Of Sale integration (POS)||Yes, via Square||No|
|Abandoned Cart Recovery||No||Yes|
|Live Carrier Cost Calculator||USPS and Correios (Brazil)||USPS, FedEx and UPS|
|SEO||Good – see below||OK – see below|
|Customer Accounts||Yes||Yes (minimum Basic plan)|
Winner: As you can see, it’s not clear cut. It might depend on the features you need. One thing to note is that Wix is cheaper, starting at $23 while it will cost you a minimum of $26 with Squarespace.
SEO Capabilities: Please Let Google Notice Me
If you’ve ever heard rumors about website builders being poor for SEO… well, it’s not that easy. Our own research shows that you can absolutely rank high with a web builder, and Wix is one of the best ones of them all. So does it completely crush Squarespace? Let’s see in this detailed table.
|Page Title||Available for all pages||Available for normal pages but not for blog posts or product pages.*|
|Meta description||Available for all pages||Available for normal pages but not for blog posts or product pages.|
|Customize URLs||Available for all pages||Available for all pages|
|Headings||From H1 to H6||H1, H2 & H3 available|
|Images alt attributes||Customizable||Copies the image caption or title|
|SSL encryption||Available in all plans||Available in all plans|
|Search engine instructions||Available for pages but not blog posts||Not available|
|Add Google Analytics||See instructions||Available|
|Add Google Search Console||See instructions||Available|
|Conclusion||Really good for SEO||OK for SEO but it comes with important limitations, especially for posts and product pages.|
* Squarespace will also always append the ‘website name’ to your page title.
One terrible thing about Squarespace is, that there are many templates that are using a so-called banner section. The screenshot shows what it is:
What’s so terrible about it, is that Squarespace forces you to use whatever you put on that banner also for your SEO title and meta description. Crazy, right? These two things have absolutely nothing in common and should be managed completely individually even though it can hurt your SEO efforts badly.
Winner: Yup, as predicted, Wix is way more flexible and efficient for a good search engine ranking than Squarespace.
Wix is in the lead with a score of 4:2 – enough to win this fight?
The first thing to note here is that the best blogging platform out there is still undoubtedly WordPress. It’s the one others have to measure up to. So how does the Wix blog fare? Well, there’s good news and bad news. For instance, you can only add images, videos and text, not all the elements usually at your disposal such as social media bars or lists. Fortunately, with the new release of their blog you can now add multiple authors and RSS feeds.
Squarespace, on the other hand, could (almost) be a contender to WordPress. You get most, if not all, the blogging features you might need such as categories, post scheduling and more. The only two downfalls are that the blog post editor isn’t super intuitive. It can feel a bit abstract as the editing screen is a few clicks away from the preview.
The SEO also falls short since you can’t customize meta descriptions or titles, which is really quite bad for the expensive product that Squarespace is. Very often blogging and content marketing are a way to tap into Google traffic, that’s why it’s a bit tragic that Squarespace neglects the SEO functionalities once again.
Check out our detailed article if you are looking to start your own blog.
Winner: All things considered, Squarespace wins this round.
Support: Can They Help and How Quickly?
Both Wix and Squarespace offer great customer support forums, articles and tutorials, including video and step-by-step guides.
The Help Center. These can be hit and miss sometimes, but Wix’s is very useful.
When contacted, we found the support answers to be clear and useful with both platforms. The only difference is that Wix offers phone support (via callback), and Squarespace has chat support so….
Winner: …might depend on your preferred method of communication. But since Wix always wants you to read the FAQs first and make it a bit harder to contact them, we’d give this point to Squarespace.
That’s the equalizer for Squarespace! 4:4 – What an exciting match this is!
Apps & Widgets: Expanding My Site Through Add-Ons
We often sing the praises of Wix’s excellent and exhaustive App Market. You can find tons of useful add-ons and extra features in there that can enhance your site through Wix’s self-developed hotel and restaurant booking systems, advanced gallery images or donation boxes for nonprofits. Some of them aren’t free, and Wix can’t vouch for the support quality of all the third-party developers. Still, it’s great to know you can get more than what’s out of the box.
Additionally, Wix Corvid will let you create databases, connect to APIs and create dynamic pages. More on Wix Corvid here.
With Squarespace, what you see is what you get. Unless you want to look under the hood and add integrations via HTML code, which isn’t the best solution for beginners.
Winner: Wix evidently takes the cake here too.
Prices: Who’s Got the Better Deal?
Wix lets you pay for your website monthly, yearly or bi-yearly. There is a free plan with ads, and you can start straight away with a free trial. Then, there are 6 paid plans (the prices here are for yearly plans):
- Connect Domain ($5 a month – not available in the US)
- Combo ($13 a month)
- Unlimited ($17 a month)
- Pro ($22 a month)
- Business Basic ($23 a month)
- and VIP ($39 a month)
As we mentioned in our Wix pricing review, most users should be perfectly fine with the Combo plan, unless you want to set up an online store. It has all the features you need and lets you use a custom domain name. For ecommerce sites the best plan is Business Basic. It’s also worth noting that for paid plans there is a 14-days money-back guarantee.
The Squarespace pricing is more straightforward. There are only 4 plans, which you can purchase monthly or yearly. These include:
- Personal ($12 a month)
- Business ($18 a month)
- Online Store Basic ($26 a month)
- and Online Store Advanced ($40 a month)
Unfortunately, as noted in our full Squarespace pricing review, there is no free plan, and they are pricier than Wix.
Winner: Wix wins vs Squarespace, thanks to their free plan and more cost-effective offers. Squarespace only offers a 14-day free trial and generally charges more in every comparable tier. Should you ever stop paying for your website, your Squarespace site will vanish from the web. With Wix, you can still keep it in a free account, which is a big advantage.
Our Side-by-Side Comparison
Now, let’s take a real deep look inside Wix and Squarespace. Check out the direct comparison:
Wix Vs Squarespace: Who Wins in the End?
So when choosing between Wix and Squarespace, is there a clear winner? It would seem so. Wix is generally a better, more affordable tool, with more flexibility for a wide range of websites. Squarespace, on the other hand, scores points for its blogging feature and their fully-responsive templates.
Also, if you didn’t forget to count scores, you’ll have noted a clear 6:4 win for Wix. It’s also remarkable that all the points Wix scored over Squarespace, they did win it by several lengths (Ease of Use, SEO, Apps & Widgets as well as Pricing).
But it doesn’t mean Squarespace should be avoided at all costs. In fact, if you are a dedicated blogger without too much need for SEO, we would highly recommend Squarespace (unless you want the full shebang with WordPress). Their structured approach to design also means you are pretty much guaranteed a great-looking website that works on all devices.
Finally, one thing to note is that neither are the best for larger online stores. If that’s what you’re after, check our comparison chart here.
For questions or feedback, please leave a comment below!
31 May 2019: Reflected Wix’s price increases.
22 Mar 2019: Small updates.
05 Feb 2019: New video review added.
05 Nov 2018: A few smaller structural updates.
24 Oct 2018: Smaller changes regarding pricing
18 Oct 2018: Side by side comparison added