Woocommerce market share

Considering WordPress powers a whopping 30% of all websites on the Internet, it would make sense to guess that WooCommerce is also the most popular online store solution.

But as I’ve previously seen in our research on Squarespace and Shopify, there might be differences between what you expect, and what the market share actually looks like.

So once again, I’ve trawled through statistics websites to try to gauge how popular WooCommerce truly is.

It Is Indeed the Most Popular Plugin Ever

And that’s the most popular plugin in any category, by the way, not just ecommerce. As you can see from this pie chart, courtesy of BuiltWith, we are indeed looking at a monster of popularity, completely annihilating its two nearest competitors, Ecwid and Hextom, with a 75% share, versus 13% and 8% respectively.

woocommerce market share most popular plugin pie chart

Now we’ve covered Ecwid on our site before (it’s a great way to add a store to any website), but I had never heard of Hextom. Turns out they’re a company that makes Shopify plugins, so good for them to make it so high up the list.

And if you still need numbers about WooCommerce’s popularity, BuiltWith says there are currently over 800,000 websites using it worldwide. Pretty impressive.

It Also Beats Shopify (But Not By Much)

Ok, so WooCommerce is the most popular plugin. But if you pit it against other solutions for creating online stores, like Shopify, Magento, OpenCart and BigCommerce, how does it fare?

Turns out, it’s still #1 here.

woocommerce market share most popular ecommerce tool pie chart

But Shopify really isn’t far behind. The numbers below only count the top 1 million sites on the Internet, but they should be a pretty good indicator of how close the two competitors are:

Top ecommerce Usage (in the top 1 million SItes)

Name Websites Percentage
WooCommerce 37,350 3,74
Shopify 30,206 3,02
Magento 11,259 1.13
OpenCart 5,741 0,57
BigCommerce 4,425 0,44

It Has Been Downloaded Almost 90M Times

This stat comes straight from the WooCommerce landing page. At the time of writing, it says 89,365,986 downloads (I refreshed the page multiple times and it didn’t go up, so not sure how often they update it.)

woocommerce market share downloads

WooCommerce total downloads

Anyway, this is mostly a marketing stat for them because downloads don’t always mean people keep the installation. But it still is an impressive number.

There Are About 2,500 Plugins for It

That’s right, you can add plugins to a plugin, and developers are making the most of it with WooCommerce. There’s close to 350 of them available on the WooCommerce online store, at least 2,000 of them on CodeCanyon and 980 on the WordPress.org plugin directory.

Now it doesn’t necessarily mean they’re all great, by any means, but it goes to show how popular WooCommerce is.

The Company that Owns It Raised $613.7M

That would be Automattic.inc, the company that also owns WordPress(.com). According to Crunchbase, their last series D round, completed in September 2019, brought up the total to $613.7M in 8 funding rounds.

Automattic.inc is funded by 21 investors, and does not disclose its earnings. The last numbers I could find were from 2016, when they pulled in $50M in profits, according to Investopedia.

But WooCommerce is Nowhere Near As Profitable as Shopify

I’m going to go a limb here, because the actual earnings of Automattic aren’t publicly available, and because even if they were, we wouldn’t know how much of it comes from WordPress, WooCommerce, or the dozens of other products they own.

But here’s my calculation: Automattic is valued at $3.B. Shopify, is now worth $40.3B, which is more than eBay. So there’s no way WooCommerce is as profitable as Shopify, unless I’m missing something!

Nor Is It As Searched For in Google

This last statistic is coming from Google Trends. It’s not the most accurate source, but it does help get an idea of how search-worthy these ecommerce companies are.

woocommerce market share Google Trends

Google Trends comparison of ecommerce platforms

The biggest surprise is how much more Shopify is typed into Google than WooCommerce. I can’t really account for that, except maybe it’s because people find their way to WooCommerce via WordPress, whereas Shopify is only accessible from, well, Shopify.com.

Key Takeaway: Watch Out For Shopify Vs WooCommerce

So after finding all these statistics, I have to say I’m not surprised WooCommerce is so popular, but I didn’t imagine it would be such a close battle with Shopify.

My initial thought was that Shopify and Woocommerce operate in different worlds, as one is fully dedicated to ecommerce, whereas the other is an extension for people who already have a site.

But maybe it’s not like that at all, and if the numbers are right in this post, Shopify is being much more aggressive with its growth than WooCommerce. I wouldn’t be surprised if the Canadian online store company soon dethrones it as the most popular ecommerce solution in the world.

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