How to Make a Photography Website? Tips and Tricks
Most photo artists don’t particularly enjoy the acquisition side of business. This should not come as a surprise – after all, nobody will pay you for the time spent out and about, looking for clients. As a freelancer, customer acquisition via telephone is particularly time-consuming, and can be rough on the nerves, too.
Of course, it would be much nicer if potential customers simply found you and contacted you of their own accord. A website will do just that: once it’s up and running it takes care of the job of finding new clients for you, while you’re out and about taking beautiful photographs.
- Advantages of a portfolio website
- Can I make a website without being technically savvy?
- Typical requirements for photography websites
- Recommended website builders
- Example Websites
Setting up your own professional website is easier than you might think, especially if you’re using an online website builder. Just take a look at how flexible and easy-to-use a website builder can be:
By the way, this is the site that was being created in the video. We used Wix’s website builder to make it.
Advantages of a portfolio website:
- Build your personal brand: You can stand out by advertising your specialism. Position yourself as the best in a narrow field – much better than being a dime a dozen.
- Contacting you: Your website acts as your central communications hub for any and all requests and inquiries. You can also link your website to all of your social networking profiles.
- “Buy it now” packages and online bookings: Make it convenient for your customers to directly purchase your services on the website. Create standard packages catered to your customers’ needs. The biggest advantage? No more sleepless nights due to customers not paying.
- References: Show off the projects you have worked on for other clients.
Can I create a website even without being tech-savvy?
Generally speaking, yes. Over the past few years, some excellent website building solutions hit the market, many of which are great for photographers too. The designs some of these services have to offer are very professional, while some others are less ideal.
The great thing is that most services have a free plan. A free plan usually restricts access to some features, but the parts included are more than sufficient to get to know the software.
But don’t worry, most of the time, you are spared the technological details. You don’t need FTP access, you don’t need to maintain a database, and you don’t need to deal with a web hosting interface written in IT jibberish. You can also forget about security updates. Programs like WordPress will require you to do those yourself on a regular basis, but the website builders this article outlines take care of that for you, in the background.
Obviously, this simplicity comes with some constraints. You don’t have access to the same range of professional functionalities and tools that full-blown content management systems offer. But really, most of those features are well beyond the scope of what a simple portfolio website needs anyway.
Let’s now take a look at what you should be looking for in a website creator.