GoDaddy is, without a doubt, one of the most established internet companies. Their main business is domain names and web hosting but you can also build your website directly with them.

Once again, GoDaddy rebuilt their website builder from scratch: it’s called GoCentral now. Version 7, their previous product, had only been on the market for three years and didn’t exactly shine in our review. GoDaddy GoCentral now has a completely new look and also works differently: reason enough to make us curious.

There are four plans available to pick from, starting at $5.99 per month. They all come with 24/7 customer support and website hosting. However, a domain name is not included in the price. Also, if you plan to open an online shop, you can only do this with their “Online Store” plan.

Unlike before, it is now possible to test the website builder during the first month for free: enough time to find out its pros and cons. Let’s have a closer look.

Check out our GoDaddy GoCentral review and compare it with other website builders: https://www.websitetooltester.com/en/reviews/godaddy-website-builder-revie... GoDaddy GoCentral Website Builder Review - Pros and Cons 2017-03-27 https://img.youtube.com/vi/I1_H2Fd97mw/hqdefault.jpg

Try it out for free





Basic plan for simple, ad-free sites.



The https protocol is included and it also comes with a PayPal integration.


Business Plus

Gives you access to email marketing tools, social media integrations and optimized speed.


Online Store

Ecommerce features included like credit card payment processors and abandoned cart recovery.

Monthly prices for 1-year contracts. Domain name not included.

Pros and Cons of GoDaddy

Smartphone-optimized layouts

Layouts are responsive and adapt to mobile phones and tablets.

Easy to use

The editor is very well structured. Adding and removing elements is a walk in the park.

No real blog

Even though you can display an article overview, you have to host them somewhere else (e.g. blogger, tumblr).

Ecommerce is too expensive

The highest plan includes an online store, but for the same price you’ll get a dedicated solution like Shopify.

Editor layouts are limited

You can arrange elements as you wish, but don’t get a huge choice of layouts.

Rating Details

criterion rating comments

Ease of use

The editor is well structured and easy to use. Every element provides several options that are pretty self-explanatory. ‘First steps’ videos will help to understand the basic functions.

Choice and flexibility of design (templates)

The designs look modern, but it’s slim pickings. Adding new sections (e.g. a contact form) is easy, but changing their design is limited since every section has a predefined look.



There’s only a little footnote, which can be removed.


The dashboard and editor are available in English, and many other languages. Apart from Google Translate (which we don’t recommend for quality-reasons), there is no option to create a multilingual website.


Your own domain name (e.g. .com or .net)


Even though GoDaddy is the biggest domain registrar in the world, a domain is not included. Of course, it’s possible to buy one or redirect/transfer an existing one.

Depth of navigation

Basically one level only, but it’s possible to add a menu in order to display further navigation links in one place. This’ll help for a cleaner navigation look.

Widgets (small tools to add extra functionality)

Basic functions like adding social media, a picture gallery, etc. are available. An app store is completely missing.



It’s possible to add Google AdSense.


The Business plan allows you to add a PayPal Button. If you need an online store, you would need the highest plan. However, for that price, you will find better alternatives here.

Search Engine Optimization (SEO)

The SEO Wizard takes you by the hand and lets you edit all SEO relevant areas, like page title and description. The order of headlines doesn’t make too much sense though and there’s no way to change this. Not perfect for Google.


You can load a blog into your website, but you have to host it somewhere else (e.g. tumblr).

Visitor statistics

You can only add Google Analytics or you use the HTML element to add another tool.

Contact form


The form editor comes with some presets, but it’s not possible to add any additional fields like “Subject”.

Password protection


Like in the previous version 7 there’s still no password protection available. It’s only possible to hide pages from the navigation.

Newsletter tool


GoDaddy offers an integrated newsletter solution for email marketing. Not reviewed.

Add HTML code


HTML and JavaScript can be added through their dedicated HTML-Element.

Storage space


There is no web space or bandwidth limit. It’s possible to create up to 999 pages.

Backups & Restore


You can create and restore backups whenever you wish.



Yes Chat

No Email

Yes Telephone

Phone, live chat and a knowledge base with many introduction videos. There’s no email support. Live chat worked pretty fast but felt a bit salesy.

Fun Factor

The editor itself is easy to use, but if you want to create a specific layout, the system is too restrictive. You don’t have a lot of creative freedom, which makes it feel very limited.

Overall Rating


GoDaddy tried to compete with their great competitors, but the website builder still has a long way to go. We hope they will add new features soon.


When you compare GoDaddy’s plans with its biggest competitors Wix and Weebly, you would think that you’d get the same things: a website builder, online store and email marketing.

Long story short: yes, you do, but everything is much more basic. And, unfortunately, there are some standard features completely missing. There’s no blog, password-protection and, of course, no app store either. This makes it harder to add new features such as a common table or a Facebook ‘like’ button, since you have to add it with the code widget.

Also, the editor itself limits your creative freedom a lot. You cannot arrange and style elements the way you want. Here’s an example: it’s impossible to show a video next to a text block. You can only insert a video above or beneath the text.

The online store is easy to manage and well integrated within the editor. It allows you to sell physical products with shipping as well as services. We’d like to see an option that allows you to sell digital goods like MP3’s or eBooks, too.

The SEO settings are also too basic. In our tests, all our product pages displayed the wrong title and no meta description. Rich snippets for pricing or product names can’t be integrated even though they are very important these days for good Google rankings.

GoDaddy’s website builder is for small websites. One of its biggest strengths is the ease of use. This also counts for the appointment feature. It’s a nice addon that syncs with your calendar and accepts online payments. However, for the limited range of features it’s a bit too expensive. Also, we can’t predict when they’ll next scrap their site builder. The last time it occurred, there was no easy way for existing customers to move their content from the old to the new system.

> You can find out if it fits your project requirements in their free trial.

Is GoDaddy GoCentral the right website builder for you?

You need a very simple tool to create a website.

You want to have telephone support.

You are looking for a appointment solution with payment option for your visitors.

You want to create a blog.

You need an advanced online store.

You want to provide exclusive content for members.

Your website will comprise of more than 10 individual pages. The navigation structure is too limited for more.

Example Sites

GoDaddy WebsiteBuilder User Reviews

2.8 / 5
5 Reviews
The cell phone optimization feature may not line up photo’s with narrative box assigned to the photo depending on the page layout.

Very basic website, lack of customization, Templates were poor.

I would recommend any other choice than GoDaddy.

GoDaddy Website Builder Alternatives

Are you looking for a GoDaddy alternative but you are unsure which one’s the best for you? Let our smart finder decide for you with 5 easy questions.


Can I only register my domain name through Go Daddy but use a different website builder?

Yes, that’s possible.

Is there a free trial?

Yes, the first month is free.

About Armin Pinggera

armin pinggera

Hi! My name is Armin Pinggera and I wrote this article. Do you have any questions? Please leave us a comment.

Latest Review Updates

26 Jan 2018 – General Update (New features available)
24 Mar 2017 – Full review update: new GoCentral website builder
17 Jan 2017 – Added the restore & backup category to the review
10 Jun 2014 – Review update GoDaddy V7
18 Feb 2013 – Video review added
11-15 Feb 2013 – Initial tests


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