GoDaddy GoCentral Website Builder: the right choice for your business?

Once again, GoDaddy rebuilt their website builder from scratch: it’s called GoCentral now. Version 7, their previous product, had only been on the market for three years and didn’t exactly shine in our review. GoCentral now has a completely new look and also works differently: reason enough to make us curious.

There are four plans available to pick from, starting at $5.99 per month. They all come with 24/7 support and website hosting. However, a domain name is not included in the price. Also, if you plan to open an online shop, you can only do this  with their “Online Store” plan.

Unlike before, it is now possible to test the website builder during the first month for free: enough time to find out its pros and cons. Let’s have a closer look.

See it in action here

GoDaddy in Detail

Criterion Rating Comment
Ease of use
The editor is well structured and easy to use. Every element provides several options that are pretty self-explanatory. ‘First steps’ videos will help to understand the basic functions.
Choice and flexibility of design (templates)
The designs look modern, but it's slim pickings. Adding new sections (e.g. a contact form) is easy, but changing their design is limited since every section has a predefined look.
Advertisement-free yes There’s only a little footnote, which can be removed.
Languages
The dashboard and editor are available in English, and many other languages. Unfortunately, there is no option to create a multilingual website.
Your own domain name (e.g. .com or .net) yes Even though GoDaddy is the biggest domain registrar in the world, a domain is not included. Of course, it’s possible to buy one or redirect/transfer an existing one.
Depth of navigation
Only one level. This is too limited, not even allowing a sub-menu.
Widgets (small tools to add extra functionality)
Basic functions like adding social media, a picture gallery, etc. are available, but there’s no way to add another widget. An alternative app store is completely missing.
Monetization no You can’t add AdSense code, etc.
E-Commerce
The Business plan allows you to add a PayPal Button. If you need an online store, you would need the highest plan. However, for that price, you will find better alternatives here.
Search Engine Optimization (SEO)
The SEO Wizard takes you by the hand and lets you edit all SEO relevant areas, like page title and description. However, you can’t change URLs or add Alt-Tags, and it looks like that the SEO settings don’t work for product pages.
Blog There’s no blog available.
Visitor statistics
You can only add Google Analytics. Other visitor statistic options are not available.
Contact form yes The form editor comes with some presets, but it’s not possible to add any additional fields like “Subject”.
Password protection no Like in the previous version 7 there’s still no password protection available. It’s only possible to hide pages from the navigation.
Newsletter tool yes GoDaddy offers an integrated newsletter solution for email marketing. Not reviewed.
Add HTML code no The editor doesn’t allow you to add any external code.
Storage space Unlimited There is no web space or bandwidth limit. It’s possible to create up to 999 pages.
Backups & Restore no No backup or restore function available.
Support yes Phone, live chat and a knowledge base with many introduction videos. There’s no email support. Live chat worked pretty fast but felt a bit salesy.
Fun Factor
The editor itself is easy to use, but if you want to create a specific layout, the system is too restrictive. You don’t have a lot of creative freedom, which makes it feel very limited.
Overall Rating
2.5/5
GoDaddy tried to compete with their great competitors, but the website builder still has a long way to go. We hope they will add new features soon.

Conclusion

When you compare GoDaddy’s plans with its biggest competitors Wix and Weebly, you would think that you’d get the same things: a website builder, online store and email marketing.

Long story short: yes, you do, but everything is much more basic. And, unfortunately, there are some standard features completely missing. There’s no blog, password-protection and, of course, no app store either. This makes it impossible to add new features such as a common table or a Facebook ‘like’ button.

Also, the editor itself limits your creative freedom a lot. You cannot arrange and style elements the way you want. Here’s an example: it’s impossible to show a video next to a text block. You can only insert a video above or beneath the text.

The online store is easy to manage and well integrated within the editor. It allows you to sell physical products with shipping as well as services. We’d like to see an option that allows you to sell digital goods like MP3’s or eBooks, too.

The SEO settings are also too basic. In our tests, all our product pages displayed the wrong title and no meta description. Rich snippets for pricing or product names can’t be integrated even though they are very important these days for good Google rankings.

Unfortunately we can’t think of any ideal scenario for when we’d recommend GoCentral. For the limited range of features it’s a very expensive product. Also, we can’t predict when they’ll next scrap their site builder. The last time it occurred, there was no easy way for existing customers to move their content from the old to the new system.

You can find out if it fits your project requirements in their free trial.

GoDaddy Website Builder User Reviews

( 2.5 ) 4 Reviews
5
0
4
0
3
3
2
0
1
1
The cell phone optimization feature may not line up photo’s with narrative box assigned to the photo depending on the page layout.
Sven
Very basic website, lack of customization, Templates were poor.
Arlee
I would recommend any other choice than GoDaddy
Bob

GoDaddy Example Sites

Alternatives to GoDaddy

FAQ about GoDaddy

Can I only register my domain name through Go Daddy but use a different website builder?

Yes, that’s possible.

Is there a free trial?

Yes, the first month is free.

Review Updates

24 Mar 2017 – Full review update: new GoCentral website builder
17 Jan 2017
– Added the restore & backup category to the review
10 Jun 2014 – Review update GoDaddy V7
18 Feb 2013
 – Video review added
11-15 Feb 2013 – Initial tests

Last updated: 24 Mar 2017 | Armin Pinggera

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