Shopify Review: A solution for beginners or real pros?

The Canadian company Shopify launched its online store platform in 2006. The goal was simple: provide an easy way to sell products online that frees sellers from all technical hurdles.

Shopify states that there are already more than 500,000 businesses that rely on their platform to sell products. Given the fact that there is only a free trial but no free plan, this is an impressive number indeed and makes them one of the leading store builders worldwide.

In our test, we’ll find out how easy or hard it is to setup and maintain a Shopify online store. How much knowledge do you need beforehand and what are the limitations? Is Shopify a reasonable alternative to other big players like eBay or Amazon’s marketplaces? We’ll also take a look at the differences between their paid plans to give you a better picture of which plan makes the most sense.

Let’s find out the secret behind Shopify (or rather, if there is any secret to it)!

Check out What Shopify Is & How It Works

info Shopify’s Online Store can be tested for 14 days for free here. (Link will open in a new window.)

Video Transcript:

We welcome you to this review of the Shopify e-commerce platform! If you have ever bought an article online, chances are that you did it through one of Shopify’s over 90,000 online stores. Unlike eBay or Amazon Market Places, Shopify allows you to sell your products on your OWN website. In this review, we try to find an answer to whether it is really possible to set up an online store without any programming skills.

At first glance, Shopify seems a bit expensive. However, there is a $14 per month plan available, which is little bit hidden on the pricing page. You can upgrade and cancel anytime you want. For all plans, there is a 14 day free trial that doesn’t require your credit card.
After having registered, we see our dashboard. It’s great that Shopify takes you by the hand and gives you hints regarding what to do next. Normally, you would start by picking and modifying your layout. Of course, you could also start immediately by adding new products. Let’s now take a look at the theme.
Here we see our active theme. It looks like this.
As you can see, we have already set up a little online store that sells vintage postcards and envelopes. Let’s now go back to the editor.
Under “Theme Settings,” you can adapt your layout without any programming skills. You see the result in the preview. In case you don’t like the theme, no problem! Visit the Theme Store and pick another one. Provided you or your programmer knows how to code the “Liquid” language, you can also create your very own theme.
Before we add our first product, take a look at some general settings. First, we inspect the checkout. As expected, here you find everything related to the checkout process. You lay down the means of payment, decide if customers need an account to buy a product, set the rules for order processing and give other information, such as “Terms of service” and more.
Let’s now head to the shipping settings.
Here you can define your shipping rates worldwide or for each country individually based on order price or weight.
It’s also possible to calculate the costs with a carrier or fulfillment/dropship service. Finally, let’s have a brief look at taxes.
The tax rates are added automatically when you add a shipping destination. Of course, it is possible to change the rate with a tax override as well. Enough preparations. Let’s add a product.
Under “Products” we see a list of our existing products. In the upper right corner, we can “Add a product.” Since this process is quite self-explanatory, we’ll show you the settings on an existing example.
Give your product a name and a description. It works like a simple text editor. If you want, you can add a “Type” and a “Vendor.”
Of course you can also add variants so you don’t need to add the same product over and over again. Upload your images and decide if you want to add your product to a collection. Tags can help your customers find similar products.
Very important: don’t forget to set your search engine settings for higher rankings.
Last but not least, save everything.
This is what our product looks like. Nice, huh?!
Before you launch your online shop, you can do some test orders. If you have received a new order, you will be notified. That’s what it looks like.
By clicking on the order, Shopify provides you with detailed information of the customer and the current state of the order.
Also, very powerful is the Shopify App Store. For instance, the site-wide contact button you see here is from the app store. There are plenty more useful apps available for free.
Similar to a website builder, Shopify also features a blog with all the bells and whistles. A blog is essential for a content marketing strategy in order to pull in search engine traffic. Keep this in mind when deciding on an e-commerce platform.
Here you would fill in your blog posts. Add a picture, some tags, and all the other typical stuff you’d expect in a blog. You can also edit comments in your blog. Here’s the result.
Shopify makes selling online an easy task. Beginners won’t have to face a programming language barrier and pros have the possibility of creating a tailor-made web store. The dashboard is structured logically and that makes working really smooth. Even if you don’t understand every last feature in detail, it’s easy to understand the big picture.
Either way, there is a big help forum with tutorials and even telephone support available.
Of course, all this quality has its price. You could say it’s quite expensive compared to other online stores, but we think it’s justified. Shopify provides you with all the tools you need set up a successful online store. The rest is up to you!

If you want to know more about Shopify, please go to our detailed Shopify review.

And if you want to find more information about different online shop providers, please make sure to check out

We hope you found this video useful. We would be very happy if you would like it on Facebook or YouTube!

Thank you!

More details

Ease of use: Fortunately, you don’t have to worry about technical stuff at all. Everything can be done with a few clicks. Shopify provides great beginner guides and extensive documentation.

Designs: Both quality and quantity of their designs are excellent and they are mobile-friendly (responsive). In case you don’t find one that fits your needs among the roughly 170 themes, you can either create your own or buy one.

Flexibility: The core system and templates are already great, but it doesn’t stop there. You have full access to the code and can add new functions via their app market or API (for programmers).

Scaling: Shopify is very powerful, but still user-friendly. It’s easy to scale for small and big online stores.

Future Proof: Shopify is one of the biggest and most successful ecommerce solutions out there. The chances that this platform will be shut down are close to zero.

URL structure: blog post, as well as regular pages (e.g. About us), have a URL structure that is not ideal for SEO. Shopify uses subdirectories such as /pages/ or /blog/news/. BigCommerce, for example, let’s you freely choose URLs.

Domain and email hosting: While domain names are not part of the premium packages, they can be purchased through the Shopify interface for a reasonable price. Email hosting requires an external solution like G Suite, though.

Multi-language store: This is not a standard feature. There are apps and templates available.

The Shopify Online Store in Detail

Criterion Rating Comment
Ease of use
Shopify has many features, but it is logically structured. Setting up an online store is not really complicated. Designing and arranging elements can be done with a live preview in the backend.
Product presentation
Zoom function, picture gallery, video - it’s all possible.
Product variants
First you define up to three options (e.g. size, color, material), then you add the variants (e.g. S,M,L,XL). From that Shopify will then generate all possible combinations, which can be up to 100. If you need more you can use one of their apps.
Cart function yes In the “Shopify” plan there is an “Abandoned cart recovery” feature integrated. Among other things, it allows you to remind your visitors with an automatic email to complete their purchase.
Article numbers yes Add your own SKU (Stock Keeping Unit) numbers to each product.
Mobile view yes Optimized for smartphones and tablets with fully responsive layouts. For store owners, there are iPhone and Android apps that let you manage your store on the go.
Payment options
Credit card (via more than 70 processors including Stripe and, PayPal, manual payment options and even BitPay for Bit Coins. They have even introduced their own Shopify Payments Gateway, which will waive the Shopify transaction fee for all plans (Currently available in the U.S., UK, Canada, and Australia only). More details.
Sale of digital goods yes It is possible to limit the number of downloads or the time of availability. Delivery is handled via email. Supports the new rules on charging VAT for digital goods in the European Union.
SSL encryption yes Customer data and payment transactions are encrypted via SSL (https). Included at no additional cost. You can now even use your own checkout domain.
Customer log-in area yes Visitors can check out with a guest account or create their own personalized login. It’s even possible to let your customers decide whether or not they want to create an account.
Coupon codes yes Fixed price, percentage, free shipping. You can set a maximum amount of usage and expiry date.
Shipping cost settings
Shipping rates can be set for each country individually or by shipping carrier (UPS, FedEx, etc.). You can also choose fulfillment/dropshipping with services like Amazon.
Tax settings
Is able to pull US tax rates automatically. Individual tax rates for other countries can be set individually. Allows you to display VAT prices on your product pages.
Article management
Shopify tracks all items you have in stock. There are also settings to receive notifications automatically. There is even a new POS system to manage both your online and offline inventory. This also allows you to take offline payments via an iPad.
Customizable e-mails for order confirmation
Yes. You can edit every notification email as you wish.
Importing/exporting product data yes / yes Product data can be imported from Magento, eBay, WordPress and CSV. This saves a lot of time and makes moving previous web stores to Shopify easy. Exporting a CSV-file is also possible.
E-Commerce analysis yes Shopify offers reports in its “Shopify” plan and higher; product reports, order reports, and more are available (you can see how orders vary from month to month, for example). Moreover, it’s always possible to integrate Google Analytics.
Exporting order data yes Export your orders in a CSV-file.
Total Score
An excellent online store both for beginners and professionals. It almost doesn’t matter how big or small your online store is. Shopify offers you a platform that makes selling not only easy, but also gives the tools to improve your sales. It’s worth mentioning that their website builder and blog are also pretty decent. Try it for free.


After having tested Shopify for a whole week, we have to admit that we are quite impressed. To compare it with small-scale online stores like Weebly or Squarespace almost seems unfair as they easily beat them in every single category – except price.

Adding products as well as setting up payment and shipping options works absolutely painlessly: no important service is missing. That makes both ordering and paying easy for your clients. Their layouts can be modified to a large degree without any programming knowledge.

But Shopify is not only an online store. You can also use it to do content marketing via a blog and also add content pages. And that’s what we find so fascinating: Shopify can be handled by an absolute beginner while at the same time providing a great looking, cutting-edge online store.

Just in case you’re missing a function or want to change the layout, most of the time you are only one click away. New templates and apps can be installed with one simple click via their app store. If you should need a function that doesn’t exist, it’s possible to create it since Shopify has a powerful template language called “Liquid.”

No matter how fast your business and requirements grow, with Shopify you don’t have to be afraid of moving to another platform and restarting everything from scratch (unless you become another Amazon, that is).

Of course, quality has its price. Shopify is not the cheapest solution, and even in their “Shopify” plan ($79/month) they charge you a 1% transaction fee. But you can bypass this fee by signing up for Shopify payments, which is their own payment gateway.

shopify recommendationIn their “Basic” plan ($29/month), they offer telephone support and the ability to modify your entire template. Find our full analysis of Shopify’s pricing plans here.

Still looking for flaws in Shopify? We’ll give you one: you won’t be able to set up a multilingual store out of the gate. However, we found an app priced at (a relatively steep) $17.50 per month that can help you create a multilingual store.

If that’s not an issue for you, Shopify might be THE answer to all your ecommerce questions!

>> Try Shopify 14 days for free (no credit card needed)

Our recommendation: before going “big,” consider picking the “Basic” plan ($29/month) if you need more features you can always upgrade. WordPress users can integrate Shopify Lite for only $9/month.

Is Shopify the right choice for you?

Shopify Online Shop Examples Websites

Shopify E-Commerce Alternatives

See review
See review
Weebly Store
See review


Can I sell digital goods like MP3s, videos or eBooks with Shopify?

Yes. You can sell files with Shopify. Find more information here.

What payment fees does Shopify charge?

There are two kinds of fees: one that Shopify charges itself and another that you have to pay to the payment gateway processor you use (e.g. PayPal or credit card payment processors such as Stripe or

Depending on your pricing tier, Shopify would charge somewhere between 0,5% and 2% plus the payment processor’s fee (typically 3% + 30¢). You can avoid Shopify’s fees by using the Shopify Payments gateway (only available in USA, UK and Canada).

Can I upgrade or downgrade my plan easily?

Yes, you can always change your plan type. An upgrade or downgrade will initiate a new billing cycle and close the current one. Existing funds will be credited to your new plan.

How do I cancel my Shopify subscription?

To cancel your online store, go to Settings > Account page.  Select the “Close my Store” option.


Can I use Shopify on my phone?

Shopify has a free app for Android and iOS that will let you create and manage your online store on the go. Among other things you can: process orders, manage products, add and contact customers, change your template and check the performance of your online store.

For more information, please check this page.

Techie Stuff (Mainly for Geeks)

Shopify Uptime

Uptime Report for Shopify Demo Site: Last 30 days

This widget shows you the exact website availability of our Shopify demo website during the last 30 days. Ideally the uptime is 100% with zero outages. In ecommerce you would generally want to have an uptime of 99.95% or higher as every minute your website is down will cost you money.

Shopify Response Time

Uptime Report for Shopify Demo Site: Last 30 days

Nobody likes a slow website. That’s why we test the response time from different locations around the world. Your online store generally should have an average server response time of less than 400ms or it can feel slow, however, the overall experience also depends on the page speed (see section below).

Shopify Page Speed

ShopifyDesktopMobileUser Experience (mobile)
Template 1877098
Template 2877397
Template 3847397
Average Rating867297.33

For an online store it is extremely important to load fast. For this test we randomly selected three blank Shopify templates and ran them through the Google PageSpeed testing tool. For an online store a rating of 82 (for desktop) or higher is desirable.

Review Updates

09 Aug 2017 – Mobile phone app information added
31 Jul 2017 – General information update
21 Jul 2017 – New feature: checkout on your own domain
17 Jan 2017 – Shopify’s new templates provide better design options.
17 Nov 2016 – Update in pros & cons (SEO)
09 Aug 2016 – Shopify payments: update in supported countries.
21 Feb 2016 – New pricing – Starter plan discontinued
21 Feb 2016 – FAQ update (WordPress)
03 Feb 2016 – Use case section added
08 Sep 2015 – Uptime, response time and page speed tests added
10 Mar 2015 – Android app available and multilingual app added
26 Nov 2014 – Updated text in product variants
28 Mar 2014 – Initial review of the Shopify online shop

Last update: 9 Aug 2017 | Armin Pinggera

Your questions:

We love to hear from you! This is the place to ask questions about the product we reviewed. Please note that we reserve the right to delete comments that are disrespectful, use inappropriate language or are solely promotional.


  • Andres says:

    Thanks for the review!

  • Anna says:

    Hi, Thanks for the review. Your site is really great, I got a lot of information. I have a question. I would like to have a webshop together with a blog and sell cloth, accessories, toys from different designers, so different brands. Is it possible to filter brands and not only product types? And another important thing is that I would like to write in Norwegian. It is OK if the main menu is in English, but the rest must be in Norwegian. Which platform can you recommend? Thanx a lot.

    • Armin says:

      Hi Anna! Yes, this should be possible. I guess it depends on the template. I recommend you to test Shopify 14 days. It’s risk free. You can write your blog posts in every language you want.

  • Patrik Soleman says:

    10 Reasons People Love Shopify
    1. Shopify Is Easy to Use
    2. Shopify Is Hosted
    3. Reliability
    4. Customizable Design
    5. The Shopify App Store
    6. Simple to use
    7.Unlimited, 24/7 toll free Shopify support
    8.Conveniently run your store on the go
    9.1-click integrations
    10.Start selling in no time at all
    I found your article to be very informative

  • wendy says:

    I was trying to start a new shop and “free” really isn’t free… as you need to put in your cc info to buy a domain name. I am new to this and was wanting to try the 14 day “free” trial to see how much traffic and see how easy it is for someone to find my shop and purchase from my shop. Also there is no import tool for Etsy sellers, which means all my items would have to be manually imported. Not really that impressed

    • Armin says:

      Hi Wendy! The trial is 100% free and allows you to test and sell products without a professional domain. Here’s the example from our video:
      I also found an app for Etsy sellers, but I think it’s a little bit pricey for little shops.
      All in all, if you want a powerful shop with few limitations, Shopify is a very good solution.

    • Monica says:

      Hi, Wendy. I’m also considering an ecommerce alternative in addition to my Etsy store. Etsy does have an import/export option to download your inventory as a CSV file. The Shopify review says it supports importing CSV files, so you should be able to do this without having to manually enter all your items from Etsy. It’s the same principal of when I import my Etsy stuff into my Artfire shop or back when Yardsellr was available through Facebook, I also used that Etsy CSV file to upload quickly. The CSV file looks like an Excel file, but the language contained translates for the importing capability unlike Excel files. I believe I’m going to give Shopify a try. My biggest concern was price compared to activating the WIX ecommerce on my site, but looking at this site’s review of that service…my money would be best spent on Shopify right now.

  • Viki says:

    Hello, I am a beginner and not technologically inclined whatsoever. I would like a very user friendly and simple online store. Your Shopify video was excellent and seemed easy but I was lost (and daunted) when I heard I have to “code the liquid language”. Was does that mean? I am working on my own with no assistance.

    • Armin says:

      Hi Viki! In general, you don’t have to code anything. It’s just when you want to develop your own template or need a really special app. Just create an account, pick a template and add your products and info. You can test Shopify 14 days for free (no credit card required). In case you shouldnt like, there are also some alternatives in our eCommerce overview.

  • BT says:

    I greatly appreciate your site and the apparent credibility it offers in helping people make well informed decisions. Top notch!

    I have a few questions about Shopify. First, could I incorporate a WordPress theme into it? Also, could Shopify handle a podcast as part of its hosting? I would integrate the podcast (via a plug-in, “Blubrry”) into the blog part of the store. And pardon if my questions seem incongruent, as I don’t have a lot of technical expertise.

    Once again, many, many thanks for your great site!

    • Josep Garcia says:

      Hello thanks for your kind words. You can’t use WordPress templates with Shopify although you can embed Shopify into your WordPress site (this has some SEO issues). It seems that you’d be able to use Bluburry with Shopify but you’d need to add it manually, it’s quite complicated : (

      Alternatively you could use Squarespace, they offer a great eCommerce platform and it would allow you to upload your podcasts. You won’t be able to use WordPress templates with it either.

  • Wix and Bonanza are the worst. Shopify the best. Good people too!

  • Graham Flett says:

    Hi Josep, very helpful and insightful review which almost gets over the finishing line to deciding which platform to use…
    I do have a question that I can’t seem to find an answer for however. Can you set up ‘Trade’ login accounts?

    Ideally I would like a shop for the public displaying standard pricing with no login, but also to have the function to allow trade customers to be able to login and see the trade prices.

    Is this in anyway possible with Shopify or any other platform ???

  • Brad Meyer says:

    Helpful review. There are definitely some beautifully made themes in Shopify’s theme store with styles for everyone. We ended up purchasing the Retina Theme which gave us the building blocks and tools to create a great first website. With a bit of additional help from online html and css editing tutorials like we were able to get our shop to the level we wanted –
    One downside that we are currently dealing with is very limited options for discounts. Be prepared to need additional apps to compliment your shop that might cost you extra.

    Overall, we would definitely recommend Shopify to anyone looking for an e-commerce platform!

  • cacosta35 says:

    Hello! Just like to know if you improve your sales when switching to shopify from ebaystore…

    • Josep Garcia says:

      Hi, this is a difficult question. I guess it depends on the business model that you have and the strategy that you’d like to implement. Shopify would certainly give you more tools and resources to put in place marketing strategies and campaigns.

  • Teddy says:

    Seems to be OK for now. Oh well I am trying this for now. I have found I am not happy not being able to insert hyperlinks into the free test 14day trail page. Don’t like the Idea when you click on follow us Facebook it takes you to Shopify’s page. I want it to go to my store’s page. Your review is great! and I will keep investigating this source.

  • ButtonsUpJewelry says:

    i am looking at shopify ecommerce basic $29 a month…… a person just told me i would need $250 add on per month?????? any idea what/why? i am a small jewelry store with low prices, not too fancy, and cannot afford that additional monthly cost…… thanks for all the wonderful information you have on line!!!!!

    • Josep Garcia says:

      I am not sure which add-on you are referring to. Is there any particular functionality that you require but Shopify doesn’t offer right out of the gate? Normally you can just use their standard plans, which are a lot cheaper than the amount you are referring to. You can read a detailed explanation of the plans and its fees.

  • Sarah B says:

    I’m wondering if shopify provides any stock management functions (e.g. if I say I have 10 of an item in stock, will it only allow orders of 10 or less) and can I therefore use to run a stocktake?

    • Josep Garcia says:

      Yes, both are possible. Shopify has a really smart way to manage your inventory. It would even allow you to manage both your online and offline inventory.

  • Ruslan says:

    Hey, i saw a post about domain and email previously, but couldn’t find it.

    So i gonna just ask over here.

    Where is it better to register new domain so its gonna be easy to integrate with shopify.

    And also i need to have functions of creating emails under that domain/hosting function.

    Which provider would you recommend?


  • Shahbaz says:

    I would like to ask about inventory management, how one online store inventory could be sinked with another online store. It could different online stores builder.

  • Shahbaz says:

    I would like to ask about inventory management system, how one online store inventory could be sinked with another online store, when their can be different ecommerce builder like shopify and big commerce?

    • Josep Garcia says:

      Hello, I am afraid that online store builders such as Bigcommerce and Shopify are independent tools. Therefore, you will not able to sync your inventory with two different ecommence builders.

    • Allen Richard Winn says:

      I don’t mind a monthly cost as long as I don’t have to pay a percent of my sales to Shopify

      1. I want the store to run inside my Facebook.

      2. I want multiple cart options. I sell
      products from Amazon and others making a commission as well as sell “my”
      products using a PayPal cart. On the Amazon products, the buyer clicks buy now
      and is directed to an Amazon check out with my associate Id via Amazons script
      OR on my product the buyer goes to a PayPal checkout. Can I do this with your

      3. I want to be able to do category/subcategory
      menus for my products.

      4. I am an old ASP .Net developer. I
      like to customize my code sometimes, can I do this also?

      This is kind of the same idea, did you find a solution? Thanks

      I am an old ASP . Net developer Please let me know your findings

  • Shahbaz says:

    Hi Josep,
    we are finding a solution for it how to pool list of brands at one e commerce platform. After getting order it will be routed to specified brand owner. If said function is not available we could use the expertise of innovative developers.

    • Josep Garcia says:

      Hi there. I am sorry to say we can’t help here. For this kind of technical questions you would need a developer’s help as your needs are really specific.

  • Awesome review, thank you.

  • Graham Jones says:

    dont use shopify they are nothing but scam artists and dont use stripe either they are all in cahoots together

  • susan brueck says:

    This is all new to me but I am definitely interested in finding out as much info as possible. Please, tell me how customers find my e-store?
    Thanks, Susan

    • Josep Garcia says:

      Hi Susan. There’re several ways to generate traffic to online stores and websites. For example: organic traffic (Google, Bing, etc.), traffic coming from social media, online ads, email marketing, etc. This will depend on your online store idea. For more about website creation, you can check our free ebook.

  • Allen Richard Winn says:

    I don’t mind a monthly cost as long as I don’t have to pay a percent of my sales to Shopify

    1. I want the store to run inside my Facebook.

    2. I want multiple cart options. I sell
    products from Amazon and others making a commission as well as sell “my”
    products using a PayPal cart. On the Amazon products, the buyer clicks buy now
    and is directed to an Amazon check out with my associate Id via Amazons script
    OR on my product the buyer goes to a PayPal checkout. Can I do this with your

    3. I want to be able to do category/subcategory
    menus for my products.

    4. I am an old ASP .Net developer. I
    like to customize my code sometimes, can I do this also?

    • Josep Garcia says:

      Hi Allen. First of all I’d like to clarify that we don’t own Shopify, we only review the tool. You can avoid paying transaction fees to Shopify if you use Shopify’s online payment gateway. Please, read more about Shopify prices and fees here I’ll try to answer all your questions here:

      1. You can add a Facebook shop with Shopify, please read more about this here.
      2. You can add a “Buy Button” (no shopping cart) for your referral sells and use the shopping cart for your own products. I doubt that you can integrate both systems in the same shopping cart system (e.g. what if a customer buys a referral product and one of your own products at the same time?). But please, double check this with Shopify Support.
      3. You’d be able to add categories and subcategories for your products.
      4. Yes, Shopify is highly customisable, they use their own programming language, please read more about this here.

  • Vanessa says:

    I’m starting up an online boutique store and I’ve been reading a lot about shopify and by its had good remarks by the sounds of it
    What I wanted to ask is how do I load my products if I wanted to sign up? And how does it work once I have my store up with shopify for example customer orders? And will my store be found in Google search or do you have to enter shopify in Google search to find my store?



    • Hi Vanessa, thanks for your comment. You can either enter your products manually or upload them via a CSV file if you have a large number of items. Your store will usually appear on Google shortly after you’ve published it. To increase its rankings you will have to invest some time into learning SEO or hire a professional who can help you with that.
      Social media could also be a very important channel for you, depending on what type of product you sell. Shopify offers a free trial so I would suggest you simply give it a try and see if it’s the right solution for you.

    • harshie_09 says:

      So I have been thinking about opening something online at first I really wanted Amazon but because it’s too complicated to understand I came along with a Shopify since I have read positive response from people so my question is does Shopify doesn’t care where I buy my items? I want my shop to be physical items but has different choices like lingerie, kids clothes and women’s would that be fine on the site? How about the delivery to my customers is it covered already? If you know more about how the deliveries works please give me more infos. Thank you.

  • Sam says:

    I tried Shopify and to be honest had a terrible experience with them. I tried and tested two premium themes both of which were not fit for purpose, they both had issues with menus resizing in iPad, support is useless for themes both developers couldn’t, really have cared less. I would advise using a different ecommerce platform. I purchased an app only to discover that the app was transferring my data out of shopify secure server to the apps own servers! There was not any mention of this in the App Store I only spotted it after checking url it was redirecting all my product data and variation to another server I have no idea where, how is this secure? After complaining with shopify guru (what a joke) I was told to maybe try a free theme and never mind basically don’t ask too many questions.

  • Rita says:

    Hi ,

    I’m from Sri Lanka and I have a plan to start a online clothing store without a
    physical store.And this will limited only to Sri Lanka. This shopify looks good solution for
    my business.But I do have some grey areas. Please help to clarify below.

    1 – Is there any other fee we have to pay after we purchase one plan?
    2– Do weneed to pay and commission or transaction fee to paypal f we use pay pal?
    3- How customers can pay money and how we can get that money to our hand?
    4- Can we renew the monthly trial plan after the trial month by paying the same

    • Armin says:

      Hi! It depends on your plan what kind of costs you’ll face. Here you find some detailed information about this topic. After the free trial you need to decide if you want to continue with Shopify or not.

  • Anastasia says:


    This is amazing! I’m currently selling on Etsy and it is not even remarkably awesome as Shopify!
    I’ve been craving to open up my own website, but the fact that I know nothing about web design and web designers usually charge $$$ for their work always scared me.
    I’ve seen that I could easily play around with web layout, what I couldn’t find is – can I create my own logo/icon designs with Shopify or do I have to get that done somewhere else?
    Also, can I create a Subscriber’s Box? And would I get my personal email linked to my wedstore? (something like

    Thanks in advance 🙂

    PS. I’m Canadian and I learned about Shopify in 2016! Wow! I feel like I’ve been living under the rock all these years!

  • Steve Durnford says:

    Hi. I am currently looking into starting a website to sell my products and have spent many hours today researching which eCommerce site would best suit a beginner such as myself. I am quickly discovering that I have more questions than answers. Although Shopify seems to be standing out as a great choice, I am trying to figure out if this is something I should take upon myself or woud the use of a web design/illustrator be recommended?

    • Armin says:

      Hi Steve,
      Shopify has a free trial. It’s enough time to get a feeling for the tool and its designs. When the trial period is over, you’ll be able to make this decision. Have fun! 🙂

  • Ajay says:

    Hi. I typed in to open an account and it automatically can up with as I am in Australia and I can’t seem to get around it.

    Does this matter if I want to target the USA market?..or is it more to do with my domain being what the customers see

  • Alex Gutierrez says:

    No Shopify is not only bad – it is REALLY BAD. Perhaps setting up and developing a nice looking shopping platform seems easy and the end result looks professional. When you take it live, that’s when your life will become miserable after spending a lot of money and effort setting the thing up – Payment Processing Nightmare!!!!

    We migrated from another platform that never gave us payment processing problems and now with Shopify, boy are we regretting it! They have ridiculous “safety” triggers that put payments on hold, their “risk” analysts are completely unresponsive, customer support says yes to everything but gets nothing done and they are destroying our business. We are losing customers left and right, have had customers literally tell us – we love your products – we hate your shopping portal. Shopify is a complete disaster, and it will really hurt the cashflow of your business. Good luck on getting payments settled! I hate this damn system.

    • Josep Garcia says:

      Thanks for your feedback Alex. We have intensively tested Shopify and among our readers the satisfaction is really high. Therefore, we think differently, we consider Shopify to be one of the best ecommerce builders that one can use. But please share your online store URL with us and further explain the issue(s) and we’ll follow this up with Shopify ourselves.

  • Alberto says:

    Shopify is great until you have a problem. Their support is none existant. They are not very pro business, for example they are quick to disable your account if a payment method fails. Unlike other sites which will block admin access, shopify take your site offline. Better not lose your card associated with your shopify otherwise when your card gets cancelled your site will go offline!!!! Support will not help you either!

    • Josep Garcia says:

      Hola Alberto. We’d like to follow up this with Shopify, could you please share with us your online store URL and let us know a bit more about the issue so we can contact Shopify. Thanks.

  • Julia Fallon says:

    I already have an online ecommerce site. How easy is it to transfer domain names and are there any hosting fees? Thanks

  • Kevin says:

    With our store, they are unable to offer shopify payment gateway, as a result we are forced to use stripe gateway, that cost extra %2 transaction fees on every order, This 2% transaction fees should have been removed or waived off due to the fact they are unable to offer shopify payment gateway.

    • Josep Garcia says:

      Thanks for your feedback Kevin. Unfortunately, Shopify Payments is not yet available in some countries. Therefore, users will need to use an alternative payment gateway and these come with a transaction fee. I am afraid there is no work around. For more information on Shopify prices and fees, please check our prices & plans review.

      • Free Truth says:

        Well, it’s available in Canada, and yet they chose to cancel my account because I logged in from another country!

  • Adnan Chughtai says:

    Hello, Armin I want create a website for A and O level Notes and Related books.So Plz refer me about best and cheapest Domain ……. what About Wix?

    • Armin says:

      Hi Adnan,
      Yes, you could use Wix for that. I recommend that you try the free version before. Then you can decide if you want to upgrade. The paid plans have a voucher for a domain included. It’s one year valid.

  • joe schmo says:

    Armin, here is my confusion about the fees. I already have a account. I pay them anywhere from 1.99% to 3.2% depending on the card type. It appears that Shopify will add another 2% to that amount. Am I correct?

  • Free Truth says:

    I signed up for a shopify account, and spent a month designing my website. I launched it, and made my first sale a few days after. At that point I was contacted by shopify for security reasons, they wanted my passport, and all my business information, numbers etc… I did sent them all the info they needed, but they decided to cancel my payment gateway plan with them. They said I was not able to get it, as I had logged in to my account from another country! As a matter of fact I live abroad for personal reasons, but my webstore only sells within Canada. I gave them proof of this, as my store has been online for over 5 years, and we are part of several organizations that prove we do business in Canada. It did not matter to them, they proceeded to cancel my account! I was very frustrated, after spending over a month building a website, and setting up buttons for payments, all my work was lost because of this policy. Furthermore they can no longer be contacted by phone, and dealing with this issue by chat was more than irritating. So if you plan on building a webstore in order to gain freedom and be able to travel, don’t use choppily, as they monitor were you login from, and will cancel your account if your away from your country for a undetermined period. And they want you to use another payment gateway, but then shopify charge you another 2% on top of the fees you have to pay the gateway. This is theft, were already paying them a monthly fee, why do they need to charge us extra because they won’t allow us to use the shopify gateway!

  • Victoria says:

    A couple of questions, please:

    1. Is it easy it to contact Shopify by phone? They mention it but I don’t see a number listed. Chat and email isn’t acceptable for me, at least during the initial stages. And if their “gurus” (a term I hate almost as much as Apple’s geniuses) have difficulty with verbal communication then we have a problem.

    2. Although I was told that Shopify is designed to be user friendly, I was informed by a “guru” that they would not allow me to launch my store until I had met with a professional designer. They provided a list of local design firms but the prices are steep – anywhere from $500 to $5000. This tends to contradict the “user-friendly” mantra a bit and makes me wonder what could be so complicated that I’d need to hire an outside vendor in the first place? And who selects and/or vouches for these firms anyway?

    Frankly I’d have thought that getting my store up and running was part of Shopify’s job. If not, then what’s the point of Shopify? I’m kind of bummed as I was so looking forward to signing up with Shopify but now I’m scared off.
    Sorry that this was so long winded but I’ve been fretting over these questions for months now and I need answers – any help you can provide will be greatly appreciated. Thank you!

    • Armin says:

      Hi Victoria,
      There is 24/7 telephone support for USA & UK available. Instead of hiring a Shopify Expert/Guru, you could also use a free design or buy a cheaper one from their Theme Store.

      • Victoria says:

        Hi Armin,
        I do have a specific logo I’m working on at the moment and of course will use a pro to get it just right. I want to use it on the website banner and for all other branding. For the record, I will have to use someone to help me get my Shopify store set up in the first place but naturally I don’t want to make mistakes; it’s the price range that concerns me and exactly how those particular firms were chosen and evaluated. As for that phone number: do you have it or can you tell me where on their page I might find it? Thanks!

        • Armin says:

          Hi Victoria,
          I’d recommend to try Shopify free for 14 days. That’s enough time to play around with the templates and get a feeling for how it works. The telephone number is here.

  • mmm says:

    If I have weebly, and sell a one product on subscription (which I can do with paypal html on weebly), would shopify be right for me?

    • Armin says:

      Could you please clarify your question. What exactly do you want to do?

      • mmm says:

        I was wondering if I could have subscriptions. I now have researched to see that I can, but only with a supplemental app.
        So, new question….if you have time….
        While I love the look of Shopify, and I feel like I have already set up, weebly commerce. I’m wondering if one already has weebly, what benefit is it to switch to Shopify. I’m finding the building of something that looks more like a site, to be much more challenging than the drag and drop of weebly – that alone has me apprehensive.
        If you (or anyone) can help me to make this decision. Currently, I have both.
        Thank you.

        • Armin says:

          Well, if you think that Weebly is easier and good enough for your project, then it might be better to stay with Weebly. If you should need a feature that Weebly doesn’t provide, Shopify might be the better choice.

  • Luisa Gomez says:

    Hi Armin,
    What if I had about 40 providers and about 500,000 products combined that are updated every week. I only have 15 clients. Would there be an e-comerce website which will allow me to upload an excel doc with a list of updated products? What would be an easy way out? Thanks!

    • Armin says:

      Shopify claims that it allows unlimited products so there should be no problem in theory, but it’d be better to get in touch with their support. Uploading a CSV-file (Excel) is not a problem.

      • Luisa Gomez says:

        Yes, it’s true! Thank you! I have another question, could I personalize the customer profile? The dates of delivery are fix depending on where the client lives. This is sensitive, because a lot of what is delivered is fresh food. And besides the monthly charges, do I get charged for how much or how often my clients order? How much would it be? are there other hidden charges? Thank you so much, you are really helpful!

  • Luisa Gomez says:

    Hi Armin,
    I have another question, I would like to know, once I have created a profile for my custumer. Could they view their last purchase and use it as template for their next one? Also, I don´t know how to test as a customer before going life? Is that possible and how do I do this? Thank you!

  • lish says:

    CLASSICAL ATM HACKERS, is the only genuine ATM cloned card vendor which i have tested and confirmed. So i met this hacker online and we emailed back & forth about an ATM card and how they create them and sells them thus was curious how this could be true. I was in trouble financially two weeks ago so i told him i need one asap. I western union some money to him and to my greatest shock, the card was shipped to me in 44 hrs. When i got it i went to a near by ATM which was across the street from my house and i asked for $9000 and it actually dispensed the fucking cash{ WHAT A MIRACLE} so since then I’ve been able to get money freely with no pin. Contact their email if you truly need this card.. ( ,….

  • Angelica Swift says:

    Awesome review, thank you. I took a look at the reviews and this looks like the better option or weebly.

  • Penelope G. says:

    Hi there,

    Thanks so much for this information, super helpful! I am looking to start my won Ecommerce. Initially it will be small to mitigate my financial risk but I don’t want to do myself a disservice by shutting myself in a corner. Is Shopify a better option for me over hiring a freelance developer to code a site especially for me? Or conversely if I start off with Shopify and grow quickly, could I move it off shopify?


    • Josep Garcia says:

      Hi Penelope. To be honest I think Shopify is able to accommodate big ecommerce projects. Therefore, I’d say it is safe to start with them. Additionally, you can get developers to adapt Shopify to your needs. Shopify comes with some import & export functionalities that will make the migration to a new system easier. However, be aware that migrations aren’t straightforward and involve a lot of work.

  • harshie_09 says:

    So I have been thinking about opening something online at first I really wanted Amazon but because it’s too complicated to understand I came along with a Shopify since I have read positive response from people so my question is does Shopify doesn’t care where I buy my items? I want my shop to be physical items but has different choices like lingerie, kids clothes and women’s would that be fine on the site? How about the delivery to my customers is it covered already? If you know more about how the deliveries works please give me more infos. Thank you.

  • Emerson Asuncion says:

    HI,Armin great review,may i ask if this is available in the philippines and is shopify payment available in the philippines as well?can i sell products from amazon and ebay from the philippines to the US??I would very much appreciate a reply,thanks..

  • Deana Riggs says:

    Hi, how do people find you? I always search things and never get a shopify site.

    • Josep Garcia says:

      Hi Deana. I suppose you are talking about search engine optimization for Shopify (SEO)? We have a short SEO guide that you could check for a better understanding of the topic.

  • Angela Lucarelli says:

    I hand make my products and I want to start my own business selling them. Many are one of a kind. Very nervous about getting in over my head since I am a novice at this. Is Shopify the best thing or should I start on something else (Etsy) maybe?

    • Josep Garcia says:

      Hi Angela. We have an ecommerce guide for beginners (find it here) that will help you with the first steps. Etsy (or similar options) are market places, this means that it is more difficult to develop your own identity with them. There is no right and wrong, you should pick what’s best for your case and understand the differences (check this article for more information).

  • Shannon Leather says:

    We sold one of our products on Shopify and they flagged it as a possible charge back. Shopify asked for the buyers ID with photo and credit card. We provided everything they asked for, Shopify approved the purchase and then I got a charge back notice. We lost our $995 product and Shopify took $1,045 out of our account as reimbursement. How does Shopify protect their clients? I provided what they requested and the transaction ended up costing me $2,000. How do I protect myself from this happening again?

  • MaNiya McGill says:

    Does Shopify have a feature or form that allows me to collect detailed customer information? Example (employment history, education, dates, etc)

    • Armin says:

      You can collect these information with Wufoo, Typeform, etc. Just insert the form into your Shopify website or any other website.

    • Janna says:

      Why the hell do you need to know your customer’s “employment history, education, etc.)? Nosey much? either they purchase or they don’t. Period.

  • a. arrpup says:

    We have put together a start-up Shopify store, but are having problems finding a US bank that works with Shopify. Can you recommend a US bank?

    • Josep Garcia says:

      Please check this with Shopify directly, they should be able to recommend a bank for you to work with.

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