Thinking of Shopify but you're unsure what the best plan for you is? Let us help you pick the right one!
Shopify pricing: What to expect?
Shopify Basic is $29 monthly (and 2.9% + 30¢ per transaction). The Shopify plan costs $79 monthly (plus 2.6% + 30¢). The Advanced Shopify tier is $299 monthly (and 2.4% + 30¢). The Plus plan starts at $2000 a month. There's also an add-on to sell on Facebook, Shopify Lite ($9 monthly).
There are extra charges for credit card payments (see table). If you are not using Shopify’s own payment system – Shopify Payments – there will be an additional charge for each sale you make.
However, let’s see what each plan offers in more detail.
Shopify Plan Breakdown
|Feature||Basic Shopify||Shopify||Advanced Shopify|
|Abandoned cart recovery||No (but Shopify Apps are available)||Yes||Yes|
|Advanced report builder||No||No||Yes|
|Real-time carrier shipping||No||No||Yes|
|Domain||Not included. You can buy a domain through Shopify ($14 per year) or redirect an existing one.|
|Email accounts||Not included. You can set up an unlimited number of email addresses, but you must manage your emails using your own email hosting provider.|
|Support 24/7||E-Mail, Open Chat, Telephone||E-Mail, Open Chat, Telephone||E-Mail, Open Chat, Telephone|
|Credit Card Rate (with Shopify Payments)||2.9% + 30¢*||2.6% + 30¢*||2.4% + 30¢*|
|Info||* Only US, can slightly vary in other countries.|
|Additional Transaction Fee||Shopify Payments: 0 / External Gateway: 2%||Shopify Payments: 0 / External Gateway: 1%||Shopify Payments: 0 / External Gateway: 0.5%|
|Pricing||$29 / month||$79 / month||$299 / month|
|1 Year Contract|
(Payment in advance)
($26 / month)
($71 / month)
($266 / month)
|2 Year Contract|
(Payment in advance)
($23.25 / month)
($63.25 / month)
($235 / month)
|3 Year Contract|
(Payment in advance)
($21.75 / month)
($59.25 / month)
($219 / month)
|More information||Visit Shopify for a free trial account|
Shopify’s pricing tiers: where’s the difference?
Let’s take a detailed look at Shopify’s prices:
Basic Shopify allows you to sell an unlimited number of products. This is the cheapest available solution when you have a vast product range. Shopify doesn’t limit the number of products or file storage. However, features like gift cards, professional reports or abandoned cart recovery aren’t included. It’s great to see that telephone support is already part of this plan.
The plan named Shopify is $50 more expensive, but has a lower credit card rate and provides more features. The rate charged for credit card payments is 0.3% lower and professional reports provide greater insight into your online store, making analysis more convenient. In any case, you should check your Google Analytics before upgrading to this plan, it’s free and will give you a good understanding of your online shop’s performance. This plan also includes “Gift cards” and “Abandoned Cart Recovery,” though both of these features can be added much more cheaply with an app in the Shopify Basic plan.
Advanced Shopify is the most expensive plan. But therefore, the credit card payment rate is the lowest (see table) and it provides the best shipping conditions for the US. This plan is the only option if you need real-time carrier shipping, which means that the shipping cost is automatically calculated by a third party. Furthermore it has an advanced report builder that will allow you to customise own professional reports.
Shopify Plus is an enterprise solution for businesses that seek a scalable ecommerce platform. Long story short: Shopify Plus pricing starts at about $2000 per month which is a massive increase compared to Shopify Advanced ($300). But what will you get on top? A dedicated support team will help you with the launch and will provide 24/7 priority support. Your developers will get more access to the Shopify system for customization (cart scripting, dedicated API etc.). You are covered with two additional clone storefronts for internationalization. If you need more information about this ultimate tier, please get in touch directly with the Shopify Team.
Costs for domain names
Common to all Shopify plans is that no domain or email hosting is included. Shopify allows you to buy a domain name for $14 per year, but this still doesn’t include any email hosting. To save a few bucks, we recommend that you compare these prices with a few external domain registrars (Namecheap, GoDaddy, etc.).
Furthermore, every plan allows you to add apps from the Shopify App Store or use a custom template. Most of these are available for free, but if you need a special feature, it could cost you extra. Therefore, we recommend that you test Shopify extensively during your free trial.
Monthly vs. yearly plans and cancellation
You can upgrade, downgrade or cancel Shopify anytime, provided you pay per month. If you want to minimize the financial burden, you should opt for a monthly plan – especially in the beginning. Afterwards, you can upgrade to a long-term pre-payment option to receive a significant price reduction (see table).
Also, if possible in your country, use the Shopify Payment Gateway, otherwise you’ll have to pay an extra transaction Shopify rate of up to 2% based on which plan you have chosen.
What are Shopify’s transactions fees?
There are two different fees: the one that Shopify charges on your turnover (ranging from 0.5% to 2%) and another one for the payment gateway (such as Paypal, Stripe or Authorize.net). Please note that this doesn’t apply to manual payment methods such as cash on delivery or bank transfers.
The Shopify fee can be completely avoided by using Shopify Payments (only available in the USA, UK and Canada). The fee for the payment gateway is an additional fee of around 3% + 30¢ per transaction.
If you already have a website, or you’d like to sell on Facebook, you can use Shopify Lite for $9 per month. WordPress users can also use Shopify’s plugin.
Shopify Online Shop Examples Websites
Can I upgrade or downgrade my plan easily?
Yes, you can always change your plan type. An upgrade or downgrade will initiate a new billing cycle and close the current one. Existing funds will be credited to your new plan.
How do I cancel my Shopify subscription?
To cancel your online store, go to Settings > Account page. Select the “Close my Store” option.
How do I get a refund?
According to their terms of service, Shopify doesn’t do refunds. There is a 14-day free trial, which gives you access to the Basic Shopify plan. But in order to try out the Shopify or Advanced Shopify plan, you’ll have to purchase a paid subscription.
One of their live chat reps told us that there may still be a chance to get a refund, but they are deciding this on a case by case basis.
Do I need to enter my credit card details for the free trial?
No, all you have to do is to enter a valid email address to start the 14-day trial.
Shopify Lite plan: is this the same as Shopify Basic?
No, you add Shopify Lite to an existing website or Facebook. If you want an online store hosted by Shopify, you’ll need Shopify Basic.