Basic Shopify, Shopify or Advanced Shopify:
Which plan should I pick?


The Shopify pricing plans are as follow: The ‘Basic’ package is $29 per month (and 2.9% + 30¢ for every transaction). The ‘Shopify’ plan costs $79 per month (plus 2.5% + 30¢ for each transaction). Purchasing the ‘Advanced’ Shopify plan is $299 per month (and 2.25% + 30¢ per transaction). Finally, the ‘Enterprise‘ package starts at $2000 per month.

However, let’s see what each plan offers in more detail.

Shopify Plan Breakdown

FeatureBasic ShopifyShopifyAdvanced Shopify
More informationVisit Shopify for a free trial account
Digital productsYesYesYes
Customer loginsYesYesYes
Gift cardsNoYesYes
Professional reportsNoYesYes
Abandoned cart recoveryNo (but Shopify Apps are available)YesYes
Advanced report builderNoNoYes
Real-time carrier shippingNoNoYes
DomainNot included. You can buy a domain through Shopify ($13 per annum) or redirect an existing one.
Email accountsNot included. You can set up an unlimited number of email addresses, but you must manage your emails using your own email hosting provider.
Support 24/7E-Mail, Open Chat, TelephoneE-Mail, Open Chat, TelephoneE-Mail, Open Chat, Telephone
Credit Card Rate (with Shopify Payments)2.9% + 30¢*2.5% + 30¢*2.25% + 30¢*
Additional Transaction

Shopify Payments: 0 / External Gateway: 2%Shopify Payments: 0 / External Gateway: 1%Shopify Payments: 0 / External Gateway: 0.5%
Pricing$29 / month$79 / month$299 / month
1 Year Contract
(Payment in advance)
($26 / month)
($71 / month)
($266 / month)
2 Year Contract
(Payment in advance)
($23,25 / month)
($63,25 / month)
($235 / month)
3 Year Contract
(Payment in advance)
($21,75 / month)
($59,25 / month)
($219 / month)

* Only US, can slightly vary in other countries.

If you already have a website, or you’d like to sell on Facebook, you can use Shopify Lite for $9 per month. WordPress users can also use Shopify’s plugin.

Costs for domain names, monthly vs. yearly plans and cancellation

Common to all Shopify plans is that no domain or email hosting is included. Shopify allows you to buy a domain name for $13 per year, but this still doesn’t include any email hosting. To save a few bucks, we recommend that you compare these prices with a few external domain registrars (Namecheap, GoDaddy, etc.).

Furthermore, every plan allows you to add apps from the Shopify App Store or use a custom template. Most of these are available free, but if you need a special feature, it could cost you extra. Therefore, we recommend that you test Shopify extensively during your free trial.

You can upgrade, downgrade or cancel Shopify anytime, provided you pay per month. If you want to minimize the financial burden, you should opt for a monthly plan – especially in the beginning. Afterwards, you can upgrade to a long term pre-payment option to receive a significant price reduction (see table).

Also, if possible in your country, use the Shopify Payment Gateway, otherwise you’ll have to pay an extra transaction Shopify rate of up to 2% based on which plan you have chosen.

Shopify’s pricing tiers: where’s the difference?

Basic Shopify allows you to sell an unlimited number of products. This is the cheapest available solution when you have a vast product range. Shopify doesn’t limit the number of products or file storage. However, features like gift cards, professional reports or abandoned cart recovery aren’t included. It’s great to see that telephone support is already part of this plan.

The plan named Shopify is $50 more expensive, but has a lower credit card rate and provides more features. The rate charged for credit card payments is 0.3% lower and professional reports provide greater insight into your online store, making analysis more convenient. In any case, you should check your Google Analytics before upgrading to this plan, it’s free and will give you a good understanding of your online shop’s performance. Shopify’s professional plan also includes “Gift cards” and “Abandoned Cart Recovery,” though both of these features can be added much more cheaply with an app in the  Shopify Basic plan.

Advanced Shopify is the most expensive plan. But therefore, the credit card payment rate is the lowest (see table) and it provides the best shipping conditions for the US. This plan is the only option if you need real-time carrier shipping, which means that the shipping is handled by a third party. Furthermore it has an advanced report builder that will allow you to customise own professional reports.

Shopify Plus is an enterprise solution for businesses that seek a scalable ecommerce platform. Long story short: Shopify Plus pricing starts at about $2000 per month which is a massive increase compared to Shopify Advanced ($300). But what will you get on top? A dedicated support team will help you with the launch and will provide 24/7 priority support. Your developers will get more access to the Shopify system for customization (cart scripting, dedicated API etc.). You are covered with two additional clone storefronts for internationalization. If you need more information about this ultimate tier, please get in touch directly with the Shopify Team.

What are Shopify’s transactions fees?

There are two different fees: the one that Shopify charges on your turnover (ranging from 0.5% to 2%) and another one for the payment gateway (such as Paypal, Stripe or The Shopify fee can be avoided by using Shopify Payments (only available in the USA, UK and Canada). The fee for the payment gateway is an additional fee of around 3% + 30¢ per transaction.

Try Shopify free for 14 days (no credit card required).

Shopify Online Shop Examples Websites


Can I upgrade or downgrade my plan easily?

Yes, you can always change your plan type. An upgrade or downgrade will initiate a new billing cycle and close the current one. Existing funds will be credited to your new plan.

How do I cancel my Shopify subscription?

To cancel your online store, go to Settings > Account page.  Select the “Close my Store” option.


Do I need to enter my credit card details for the free trial?

No, all you have to do is to enter a valid email address to start the 14-day trial.

Shopify Lite plan: is this the same as Shopify Basic?

No, you add Shopify Lite to an existing website or Facebook. If you want an online store hosted by Shopify, you’ll need Shopify Basic.

Review Updates

27 Mar 2017 – A new intro added
02 Mar 2017 – Added information about Shopify Plus
18 July 2016 – Updated the plans
31 May 2016 – Pricing changes – Starter plan discontinuted & Unlimited is now $299/month
07 Apr 2015 – Initial review of the Shopify plans

Last update: 27 Mar 2017 | Armin Pinggera

Your opinion and user reviews:



  • Mark Pasay says:

    Hi Armin thanks for the great article. I currently am on the basic plan and would like to offer gift cards. You mentioned there are apps available for that without having to upgrade, what gift card apps do you recommend?
    Thank you

    • Josep Garcia says:

      Hi Mark. You can use Free Gifts. This will let you integrate a gift card feature to your Shopify Basic plan at a cheaper price than upgrading to Professional.

  • joe schmo says:

    Are there any website builders that do not charge a fee for every sale?

    • Armin says:

      Hi! You always have to pay the credit card processing fee. If you use Shopify Payments, you won’t have to pay that additional fee. Weebly Business also doesn’t charge an extra fee, but you’ll need to pay the credit card processing fee as well.

      • Kris Ashby says:

        I live in Australia so it’s better for me to stick to eBay rather than get fucked by the monthly fee + 2 fees that apply as percentages on total sales?
        I was under the impression shopify was a much better service than this. Basically eBay without an existing customer base and Google ads. Disappointed.

    • Angelica Ruiz says:

      Wix has an ecommerce option and they don’t charge you a fee for every transaction, only their monthly fee, which is very reasonable ($25/mo?ish). But you will always have to pay a transaction fee for the payment processing (ex: paypal, stripe, etc). At least it’s ONE fee, not 2 fees like Etsy charges. Etsy charges a $0.20 fee for every LISTING (regardless if you sell it or not), a 2.9% of purchase price fee on every sale you make and FINALLY a 3% fee for using Etsy checkout (vs. PayPal, or some other method).

  • TMD says:

    Just to be sure I am understanding this – Shopify charges between 0.5-2% on ‘turnover’ means that it is on postage as well? So, if someone buys an item for £25 and the postage is £5, I would be charged (just like eBay does) 05-2% on £30? How do you determine whether a seller gets charged 05% or up to 2%? What is that based on? Is it based on the more items you sell the lower the percentage you pay? Or is it based on the type of shop you have? Also, does your pricing structure mean there are no listing fees ever?

    • Armin says:

      It simply based on the plan that you choose, but if you pick “Shopify Payments” you don’t have these extra transaction rates, only the credit card rate. Shopify Payments is available in the UK.

  • Walter says:

    Hi Admin, which template does Tattly use ? Tattly tatoos that you gave example above that uses Shopify at the moment ?

  • Splash says:

    Hi Armin, just to make sure I understand this correctly, can you please give me a quick calculation of the total cost (both the fees..) for the purchase being let’s say 10 usd, postage included. How much would I be charged by Shopify for everything in case I’m using the basic plan and A) the buyer comes from the USA, UK or Canada and B) the buyer comes from another countries? Thank you!

    • Armin says:

      Hi! You only have to pay a fee if your customer pays with credit card. For the basic plan it’s 2.9% + 30¢ in the US (can slightly vary). If you don’t use Shopify Payments as a gateway, you have to pay an extra fee of 2%. Let’s say the shipping is included and you are very generous and charge $0 you would pay to Shopify ~$0.59 (0.79 with external Gate Way).

  • Oleg Krivoruchko says:

    So quick question, what are “Professional Reports” and “Advanced Report Builder” and what are the differinces?

    • Josep Garcia says:

      Hi Oleg. Shopify offers more reporting features for the higher plans and they name this option “Profesional Reports”. Check all the reporting options for more information. The “Advanced Report Builder” is a feature of the Advanced Shopify plan that let’s you customize the available reports.

  • Oleg Krivoruchko says:

    Forgive me for being new at this but what would the “External Gateway Fee” cover? is that if someone buys something over a link or something? Or is it applied to all transactions from shopify?

    • Josep Garcia says:

      When you use an online payment processor (e.g. PayPal, Stripe, etc.), they take a percentage of every transaction made with their system. On top of that, if you don’t use Shopify’s online payment processor (you use an external gateway such as Stripe), Shopify will also take a fee from every transaction (amount changes depending on the plan). You can find all the fees in the table.

    • Josep Garcia says:

      The “External Gateway Fee” refers to the small fee that Shopify charges if you don’t use their own online payment processor (e.g. Stripe, PayPal,, etc.) for your transactions.

      • Sílvio Ramos says:

        This means that if (for instance I got customers buying through my Shopify website and using one of the Shopify payments processor it will be free of charge) ?

        • Josep Garcia says:

          There is two fees: Shopify’s “Additional Transaction Fee” (not charged if you use Shopify Payments) and the “Credit Card Rate” (gateway payment fees). This last one is the fee that any online payment provider (e.g. PayPal) charges, you still need to pay this one even with Shopify Payments (find it in the table as “Credit Card Rate (with Shopify Payments)”.

  • Amira Brown says:

    Great article!

  • Rebecca says:

    Hi, Im brand new at this and am looking for an ecommerce platform that will suit my needs. Do you know if “regular” credit card payments are available via “creditguard” or does shopify’s payment methods include other payments than paypal? Thanks

    • Armin says:

      Hi Rebecca,
      No, the “creditguard” gateway is not included, but there are tons of other payment gateways available. Check out the free trial. There you see them all under payment and can also decide if Shopify is good enough for your project.

  • Moleiro says:

    Hi, im trying to create a store for my company and i would like to kown how the fee works for the offline payments, like money order.

  • Josep Garcia says:

    The URL you shared has the prices for the Philippines. Our page shows the prices for the US by default. I’ve just double checked them and our prices are updated.

  • Conway Linda says:

    I am totally a newbie and was wondering if I set up a website using shopify if you automatically provide any SEO or is promotion of website have to be done totally on my own. I presently sell on etsy but am thinking of switching to just a shopify website.But, I do not feel confident enough to have to do my own seo!

    • Armin says:

      Hi Linda,
      Even though Shopify is perfectly fine for SEO, there’s no such service included. You could either read their SEO guide or hire a Shopify Expert like these guys. Feel free to test their store 14 days for free. Good luck!

  • Sharon Allen says:

    how much exposure do i get iwith each plan

    • Josep Garcia says:

      Hi Sharon. Shopify is a solution to manage an ecommerce easily and effectively. Generating traffic will be up to you via your SEO strategies, social media campaigns, email marketing program, etc.

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