Basic Shopify, Shopify or Advanced Shopify:
Which plan should I pick?

shopify

The Shopify pricing plans are as follow: The ‘Basic’ package is $29 per month (and 2.9% + 30¢ for every transaction). The ‘Shopify’ plan costs $79 per month (plus 2.5% + 30¢ for each transaction). Purchasing the ‘Advanced’ Shopify plan is $299 per month (and 2.25% + 30¢ per transaction). Finally, the ‘Enterprise‘ package starts at $2000 per month.

However, let’s see what each plan offers in more detail.

Shopify Plan Breakdown

FeatureBasic ShopifyShopifyAdvanced Shopify
More informationVisit Shopify for a free trial account
ProductsUnlimitedUnlimitedUnlimited
Digital productsYesYesYes
Customer loginsYesYesYes
Gift cardsNoYesYes
Professional reportsNoYesYes
Abandoned cart recoveryNo (but Shopify Apps are available)YesYes
Advanced report builderNoNoYes
Real-time carrier shippingNoNoYes
DomainNot included. You can buy a domain through Shopify ($13 per annum) or redirect an existing one.
Email accountsNot included. You can set up an unlimited number of email addresses, but you must manage your emails using your own email hosting provider.
Support 24/7E-Mail, Open Chat, TelephoneE-Mail, Open Chat, TelephoneE-Mail, Open Chat, Telephone
Credit Card Rate (with Shopify Payments)2.9% + 30¢*2.5% + 30¢*2.25% + 30¢*
Additional Transaction
Fee

Shopify Payments: 0 / External Gateway: 2%Shopify Payments: 0 / External Gateway: 1%Shopify Payments: 0 / External Gateway: 0.5%
Pricing$29 / month$79 / month$299 / month
1 Year Contract
(Payment in advance)
$312
($26 / month)
$852
($71 / month)
$3,192
($266 / month)
2 Year Contract
(Payment in advance)
$558
($23,25 / month)
$1,518
($63,25 / month)
$5,640
($235 / month)
3 Year Contract
(Payment in advance)
$783
($21,75 / month)
$2,133
($59,25 / month)
$7,884
($219 / month)

* Only US, can slightly vary in other countries.

If you already have a website, or you’d like to sell on Facebook, you can use Shopify Lite for $9 per month. WordPress users can also use Shopify’s plugin.

Costs for domain names, monthly vs. yearly plans and cancellation

Common to all Shopify plans is that no domain or email hosting is included. Shopify allows you to buy a domain name for $13 per year, but this still doesn’t include any email hosting. To save a few bucks, we recommend that you compare these prices with a few external domain registrars (Namecheap, GoDaddy, etc.).

Furthermore, every plan allows you to add apps from the Shopify App Store or use a custom template. Most of these are available free, but if you need a special feature, it could cost you extra. Therefore, we recommend that you test Shopify extensively during your free trial.

You can upgrade, downgrade or cancel Shopify anytime, provided you pay per month. If you want to minimize the financial burden, you should opt for a monthly plan – especially in the beginning. Afterwards, you can upgrade to a long term pre-payment option to receive a significant price reduction (see table).

Also, if possible in your country, use the Shopify Payment Gateway, otherwise you’ll have to pay an extra transaction Shopify rate of up to 2% based on which plan you have chosen.

Shopify’s pricing tiers: where’s the difference?

Basic Shopify allows you to sell an unlimited number of products. This is the cheapest available solution when you have a vast product range. Shopify doesn’t limit the number of products or file storage. However, features like gift cards, professional reports or abandoned cart recovery aren’t included. It’s great to see that telephone support is already part of this plan.

The plan named Shopify is $50 more expensive, but has a lower credit card rate and provides more features. The rate charged for credit card payments is 0.3% lower and professional reports provide greater insight into your online store, making analysis more convenient. In any case, you should check your Google Analytics before upgrading to this plan, it’s free and will give you a good understanding of your online shop’s performance. Shopify’s professional plan also includes “Gift cards” and “Abandoned Cart Recovery,” though both of these features can be added much more cheaply with an app in the  Shopify Basic plan.

Advanced Shopify is the most expensive plan. But therefore, the credit card payment rate is the lowest (see table) and it provides the best shipping conditions for the US. This plan is the only option if you need real-time carrier shipping, which means that the shipping is handled by a third party. Furthermore it has an advanced report builder that will allow you to customise own professional reports.

Shopify Plus is an enterprise solution for businesses that seek a scalable ecommerce platform. Long story short: Shopify Plus pricing starts at about $2000 per month which is a massive increase compared to Shopify Advanced ($300). But what will you get on top? A dedicated support team will help you with the launch and will provide 24/7 priority support. Your developers will get more access to the Shopify system for customization (cart scripting, dedicated API etc.). You are covered with two additional clone storefronts for internationalization. If you need more information about this ultimate tier, please get in touch directly with the Shopify Team.

What are Shopify’s transactions fees?

There are two different fees: the one that Shopify charges on your turnover (ranging from 0.5% to 2%) and another one for the payment gateway (such as Paypal, Stripe or Authorize.net). The Shopify fee can be avoided by using Shopify Payments (only available in the USA, UK and Canada). The fee for the payment gateway is an additional fee of around 3% + 30¢ per transaction.

Try Shopify free for 14 days (no credit card required).

Shopify Online Shop Examples Websites

FAQ

Can I upgrade or downgrade my plan easily?

Yes, you can always change your plan type. An upgrade or downgrade will initiate a new billing cycle and close the current one. Existing funds will be credited to your new plan.

How do I cancel my Shopify subscription?

To cancel your online store, go to Settings > Account page.  Select the “Close my Store” option.

cancel-shopify

Do I need to enter my credit card details for the free trial?

No, all you have to do is to enter a valid email address to start the 14-day trial.

Shopify Lite plan: is this the same as Shopify Basic?

No, you add Shopify Lite to an existing website or Facebook. If you want an online store hosted by Shopify, you’ll need Shopify Basic.

Review Updates

27 Mar 2017 – A new intro added
02 Mar 2017 – Added information about Shopify Plus
18 July 2016 – Updated the plans
31 May 2016 – Pricing changes – Starter plan discontinuted & Unlimited is now $299/month
07 Apr 2015 – Initial review of the Shopify plans

Last update: 27 Mar 2017 | Armin Pinggera

Your opinion and user reviews: