In our general Wix review, we were quite impressed by the website builder’s visual strengths and ability to create a professional and modern looking website. Now, imagine you could sell your t-shirts, custom-made furniture or even digital products like music and ebooks, directly through your website. Wouldn’t that be handy? Wix’s “eCommerce” plan aims exactly for that goal.

Fortunately, the free plan already allows you to play with the settings and to get a feeling for the handling. You’ll be able to add products, check out the tax and shipping settings and a lot more. You can try it as long as you want, just like the rest of the free version.

In this online store review, we’ll find out what the Wix eCommerce plan has to offer. Is it worth its money or should you consider a different solution such as Shopify or Weebly? Let’s find out!

Read our full Wix e-commerce review here: http://www.websitetooltester.com/en/reviews/wix-review/online-store/ Check out Wix’s Online Store here: http://www.... Wix Online Store Review - Check out what's new 2015-10-20 https://img.youtube.com/vi/EcHBxFNVyVQ/hqdefault.jpg

Wix offers a free plan that allows you to test the eCommerce store

Wix Online Store Screenshots

Wix Ecommerce Pricing



Accept online and offline payments. No sales fee. Works for physical and digital products.



For bigger online stores that receive a lot of traffic.

Wix Ecommerce Pros & Cons

Great Value

Wix eCommerce provides one of the most affordable online store solutions in the market.

Ease of use

Wix eCommerce is as simple to use as the rest of the website builder. Beginners can set up their online store very fast.

Physical & digital goods

You can sell physical and digital goods.

No sales fees

Wix doesn’t charge any commission.

No real-time shipping calculator

Unfortunately, there’s no real-time carrier calculated shipping (e.g. UPS or FedEx).


In general, everything looks really well designed, but some elements like confirmation emails can’t be entirely customized.

No automatic tax calculator

An automatic tax calculator for US states would come in handy as it’s quite a bit of manual work to set everything up.

Rating Details

criterion rating comments

Ease of use

An online store can be added with only one click. The store-related menus are well structured and it’s quite easy to understand. Help texts are usually just one click away.

Choice and flexibility of templates

Wix offers a wide variety of professionally designed templates for online stores. These designs are also optimized for mobile devices. An editor allows you to tweak the presentation for both desktop and smartphone versions individually. This is great but as the mobile version isn’t always 100% perfect, you sometimes need to readjust it a little.


Wix’s SEO options are quite good, you can customize page titles, meta-description and the URLs for both regular and product pages. Be aware that images file names are changed by Wix system. More information here.

Basic functions

Product presentation

Product images with zoom function, overview and detailed description. A ribbon text can be added stating things like “Bestseller” or “New”. Videos are now also available in the product view (max. upload size 50MB).

Product variants

Different colors, sizes and other individual variants are possible. All of these variations can be edited individually. Allow up to 6 product options (size, color, material) and 30 option choices (small, large, green, cotton).

Cart function


Products are saved to a digital shopping cart. You can customize the icon and the layout of the shopping cart page.

User ratings


User ratings widgets can be added via the Wix App Market, but these are very basic.

Article numbers


SKUs can be added, even for your variants.

Checkout, payment & shipping

Payment options

PayPal and a huge variety of  credit card processors (Stripe, Wirecard) are supported. Offline payments are available too (cash, cheque, wire transfer). Additionally, Point of Sale (POS) payment via Square is also supported. Further information on Wix’s payment gateways.

Sale of digital goods


You can offer different types of digital downloads: ebooks (40 MB), images (50MB), music (100MB) and zip-files (1 GB). Buyers will receive links to download their digital products on the Thank You page of the Checkout, along with an emailed link that will last for 30 days.

SSL encryption


The entire store is secured with SSL-encryption (https).

Customer log-in area


Personal shopping logins for returning customers are not provided.

Coupon codes


Give your customers a discount, either as a percentage, fixed amount or free shipping. You can also set an expiration date.

Shipping cost settings

Shipping costs are set per country and can be defined for each region. Real-time carrier calculated shipping isn’t included.

Tax settings

Set individual tax rates for each country worldwide. You can set different tax rates for individual states. Allows you to display VAT prices on your product pages. There is no automatic tax calculator for US states available.


Article management

Wix gives you an overview of your articles in stock. Once you run out they can’t be ordered anymore. There is currently no email notification when you run out of stock.

Confirmation emails customizable

There are four types available: order places, digital product order, order shipped and order ready for pickup. You can add a logo and the company name to the header. The rest is predefined.

Importing product data


Via the Wix Store Manager you can import your product data in CSV format.

Exporting product data


Exporting the product data is also possible.

E-Commerce analysis


No internal statistics provided. However, you can integrate Google Analytics to your website for sales tracking. It’s also possible to add any other tracking code (e.g. AdWords) to your “Thank you” page.

Exporting order data


Order export via CSV file is available. This will allow you to import them into any accounting software. Wix’s app market also provides some invoicing solutions.

Total Score


The Wix online store is a solid solution for small to medium ecommerce businesses. Thanks to the newly added import/export feature for product data you can even manage larger item numbers conveniently. It’s suitable for both physical and digital goods. At $17/month it’s great value!

Wix Ecommerce: Our Conclusion

Wix’s eCommerce plan lets you easily sell t-shirts, mugs or your paintings. New products can be highlighted with an eye-catching ribbon. But that’s not all: their new feature for digital products takes care of the entire sales process for you as these orders will be sent automatically to your customer. Wix doesn’t charge any extra commission for this.

SEO settings are essential for an online store to get found in Google. Wix does a stellar job here. Every product page allows you to have an individual title, description, and URL-name.

There are also two great features that we haven’t talked about yet: Wix’s online store mobile app and the ShoutOut Email Campaign tool. The app will allow you to edit and manage your online store via your mobile phone. For instance, you can add new products or check your customer’s order status.

The neat integration of ShoutOut makes it possible to promote your products from your product pages. This means it’ll insert your product info directly into an email. You just need to modify it as you wish and hit the send button. That makes promoting really easy.

There are a few things that we are still missing though: an automatic tax calculator would be extremely nice to have as well as reminder emails when you run out of stock. Other than that Wix offers an excellent product at a very reasonable price.

> Test Wix’s online store for free and without risk

Is Wix’s Online Store the right choice for you?

You are looking for an easy way to sell online

You want to sell physical and digital goods

You want a great looking online store

You need personal logins for your customers

You need a store in different languages

Wix Ecommerce Examples

Wix Online Stores Alternatives

Not sure what store builder you should use? Let our smart finder decide for you in 2 minutes.


How much is Wix eCommerce?

It depends on your contract term. You can opt for a monthly up to 2-years subscription. The cheapest option would be $15/month. You’ll find more information in our detailed Wix pricing comparison.

Is Wix eCommerce better than Shopify?

Both are great online store solutions. However, we see Wix more in the small online store sector whereas Shopify is a great solution for scalable online stores.

How can I cancel my Wix online store?

Just cancel your plan in the dashboard. If you want to delete your entire Wix account, you must cancel your subscription before.

How many products can I add to the store?

There’s no limit, but tons of products can affect your website’s loading speed.

About Armin Pinggera

armin pinggera

Hi! My name is Armin Pinggera and I wrote this article. Do you have any questions? Please leave us a comment.

Latest Review Updates

02 Feb 2018 – Videos are now available in product descriptions.
28 Sep 2017 – Product imports and exports are possible now.
28 Jun 2017 – Review update: digital downloads available.
03 Feb 2017 – SSL added
22 Nov 2016 – Pricing update
20 Apr 2016 – Remark on Wix Invoices added.
12 Aug 2015 – Updated review (new editor)
26 Nov 2014 – Tax settings added
04 Nov 2014 – Added video review
16 Oct 2014 – Initial review of Wix’ Online Store

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