Wix Online Store Review: Worth Your Time and Money?

In our general Wix review, we were quite impressed by the website builder’s visual strengths and ability to create a professional and modern looking website. Now, imagine you are an artist and could sell your music, pictures or books directly through your amazing looking website. Wouldn’t that be handy? Wix’s “eCommerce” plan aims exactly for that goal.

Fortunately, the free plan already allows you to play with the settings and to get a feeling for the handling. You’ll be able to add products, check out the tax and shipping settings and a lot more. You can try it as long as you want, just like the rest of the free version.

In this online store review, we’ll find out what the Wix eCommerce plan has to offer. Is it worth its money or should you consider a different solution such as Shopify or Weebly? Let’s find out!

See it in action here

info Wix offers a free plan that allows you to test the eCommerce store. Sign up for it here.

Value: Wix eCommerce provides one of the cheapest online store solutions in the market.

Ease of use: Wix eCommerce is as simple to use as the rest of the website builder. Beginners can set up their online store very fast.

Products: You can sell physical and digital goods.

Sale fees: Wix doesn’t charge any commission.

Online store size: we’d only recommend it for smaller online stores (up to 60 items approx.).

Shipping: Unfortunately, there’s no real-time carrier calculated shipping (e.g. UPS or FedEx).

Customization: in general, everything looks really well designed, but some elements like confirmation emails can’t be entirely customized.

Wix Online Store in Detail

Criterion Rating Comment
Ease of use
An online store can be added with only one click. The store-related menus are well structured and it’s quite easy to understand. Help texts are usually just one click away.
Product presentation
Product images w/ zoom function, overview and detailed description. A ribbon text can be added stating things like “Bestseller” or “New”. Unfortunately, videos can currently only be added as an external link in the product’s description.
Product variants
Different colors, sizes and other individual variants are possible. All of these variations can be edited individually.
Cart function yes Products are saved to a digital shopping cart. You can customize the icon and the layout of the shopping cart page.
Article numbers yes SKUs can be added, even for your variants.
Mobile view yes The store is optimized for mobile devices. An editor allows you to optimize the presentation for both desktop and smartphone versions individually. This is great but as the mobile version isn’t always 100% perfect, you sometimes need to readjust it a little.
Payment options
PayPal, credit cards (Stripe, Wirecard) and offline payment are available (cash, cheque, wire transfer). Further information.
Sale of digital goods yes You can offer different types of digital downloads: ebooks (40 MB), images (50MB), music (100MB) and zip-files (1 GB). Buyers will receive links to download their digital products on the Thank You page of the Checkout, along with an emailed link that will last for 30 days.
SSL encryption yes The entire store is secured with SSL-encryption (https).
Customer log-in area no Personal shopping logins for returning customers are not provided.
Coupon codes yes Give your customers a discount, either as a percentage, fixed amount or free shipping. You can also set an expiration date.
Shipping cost settings
Shipping costs are set per country and can be defined for each region. Real-time carrier calculated shipping isn’t included.
Tax settings
Set individual tax rates for each country worldwide. Allows you to display VAT prices on your product pages.
Article management
Wix gives you an overview of your articles in stock. Once you run out they can’t be ordered anymore.
Customizable e-mails for order confirmation
There are four types available: order places, digital product order, order shipped and order ready for pickup. You can add a logo and the company name to the header. The rest is predefined.
Importing/exporting product data no / no Products can only be added manually. Not a good solution for bigger stores.
E-Commerce analysis no No internal statistics provided. However, you can integrate Google Analytics to your website for sales tracking. It’s also possible to add any other tracking code (e.g. AdWords) to your “Thank you” page.
Exporting order data yes Order export via CSV file is available. This will allow you to import them into any accounting software. Wix’s app market also provides some invoicing solutions.
Total Score
The Wix online store is a solid solution for smaller ecommerce businesses as it provides all the features you need to conveniently run a store of up to 60 items. It’s suitable for both physical and digital goods.


Wix’s eCommerce plan let’s you easily sell t-shirts, mugs or your paintings. New products can be highlighted with an eye-catching ribbon. But that’s not all: their new feature for digital products takes care of the entire sales process for you as these orders will be sent automatically to your customer. Wix doesn’t charge any extra commission for this.

SEO settings are essential for an online store to get found in Google. Wix does a stellar job here. Every product page allows you to have an individual title, description and URL-name.

There are also two great features that we haven’t talked about yet: Wix’s online store mobile app and the ShoutOut Email Campaign tool. The app will allow you to edit and manage your online store via your mobile phone. For instance, you can add new products or check your customer’s order status.

The neat integration of ShoutOut makes it possible to promote your products from your product pages. This means it’ll insert your product info directly into an email. You just need to modify it as you wish and hit the send button. That makes promoting really easy.

However, we have to say that Wix eCommerce is clearly meant for smaller online stores, because there is no import/export function for products. Imagine you have to update every single product manually. For bigger projects you’d need a solution like Shopify. You can compare it in our eCommerce side-by-side comparison.

> Test Wix’s online store for free and without risk

Is Wix’s Online Store the right choice for you?

  • you are looking for an easy way to sell online
  • you want to sell physical and digital goods
  • you want a great looking online store

Alternatives to Wix' Online Store

Weebly Store
See review
See review
Jimdo Online Store
See review
Squarespace Store
See review

Wix eCommerce FAQ

How much is Wix eCommerce?

It depends on your contract term. You can opt for a monthly up to 2-years subscription. The cheapest option would be $17/month. You’ll find more information in our detailed Wix pricing comparison.

Is Wix eCommerce better than Shopify?

Both are great online store solutions. However, we see Wix more in the small online store sector whereas Shopify is a great solution for scalable online stores.

How can I cancel my Wix online store?

Just cancel your plan in the dashboard. If you want to delete your entire Wix account, you must cancel your subscription before.

How many products can I add to the store?

There’s no limit, but tons of products can affect your website performance. Furthermore, we don’t recommend it for big online stores (60 items and more), because you can’t import or export your products.

Review Updates

28 Jun 2017 – Review update: digital downloads available
03 Feb 2017 – SSL added
22 Nov 2016 – Pricing update
20 Apr 2016 – Remark on Wix Invoices added
12 Aug 2015 – Updated review (new editor)
26 Nov 2014 – Tax settings added
04 Nov 2014 – Added video review
16 Oct 2014 – Initial review of Wix’ Online Store

Last updated: 28 Jun 2017 | Armin Pinggera

Your questions:

We love to hear from you! This is the place to ask questions about the product we reviewed. Please note that we reserve the right to delete comments that are disrespectful, use inappropriate language or are solely promotional.
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