Wix Online Store Review: Worth Your Time and Money?
In our general Wix review, we were quite impressed by the website builder’s visual strengths and ability to create a professional and modern looking website. Imagine you are an artist and could sell your music, pictures or books directly through your amazing looking website. Wouldn’t that be handy? Wix has an “eCommerce” plan that aims exactly for that goal.
In this online store review, we’ll find out what the online store has to offer. Is the plan worth its money or should you consider a competitor’s solution? Let’s find out!
See it in action here
Wix Online Store in Detail
|Ease of use||
||An online store can be added with one click. The editor is well structured and it’s quite easy.|
||Photo w/ zoom function, YouTube and Vimeo video, overview and detailed description.|
||Different colors, sizes and other individual variants are possible.|
|Cart function||yes||Products are saved to a digital shopping cart that can be customized.|
|Article numbers||yes||SKUs can be added, even for your variants.|
|Mobile view||yes||The store is optimized for mobile devices. An editor allows you to optimize the presentation.|
|Checkout, payment and shipping|
||PayPal, credit card (Stripe, Wirecard, Authorize.net), offline payment are available.|
|Sale of digital goods||no||But you can integrate an external solution from the Wix App Market for that (at an extra cost). However, Wix Music allows you to sell your MP3s, etc. for free. This doesn't require the eCommerce plan.|
|SSL encryption||partially||The entire store is secured with SSL-encryption (https).|
|Customer log-in area||no||Personal shopping logins for returning customers are not provided.|
|Coupon codes||yes||Give your customers a discount, either as a percentage, fixed amount or free shipping. You can also set an expiration date.|
|Shipping cost settings||
||Shipping costs are set per country and can be defined for each region. Carriers aren’t included.|
||Set individual tax rates for each country worldwide. Allows to display VAT prices on your product pages.|
||Wix gives you an overview of your articles in stock.|
|Customizable e-mails for order confirmation||
||No. It’s not possible to modify anything. No logo, further notes, etc. You can only modify the “Checkout” and “Thank you” pages.|
|Importing/exporting product data||no / no||Products can only be added manually. Not a good solution for bigger shops.|
|E-Commerce analysis||no||No statistics provided. However, you can integrate Google Analytics on your “Thank you” page for sales tracking.|
|Exporting order data||no||An export of your orders with a CSV file or into any other service is not possible. However, Wix feature their own invoicing solution in the app market.|
|The Wix online store is a handy solution for small businesses that is very easy to use. We hope that Wix will include support for digital goods in the future.|
Wix has taken a step in the right direction. With their editor overhaul in August 2015, they didn’t just change its design but also introduced and improved a couple of useful features: SKUs, coupon options, payment options, etc.
Selling t-shirts, mugs or your old CD collection is fairly easy. However, we’re quite disappointed that you can’t add important SEO-relevant information to a product. There also is no integrated solution for selling digital goods (like PDFs, images, eBooks, etc.). Therefore, you have to pick an app from the store that costs extra. Fortunately, there’s a free app for musicians that allows users to sell music without any fees or commissions. You do not need the eCommerce plan for the music app.
Since there is still no import/export function for products, the Wix eCommerce plan is really meant for small online stores. If you’re looking to sell some MP3s, the cheaper plan should be sufficient for your project.
Alternatives to Wix' Online Store
03 Feb 2017 – SSL added
22 Nov 2016 – Pricing update
20 Apr 2016 – Remark on Wix Invoices added
12 Aug 2015 – Updated review (new editor)
26 Nov 2014 – Tax settings added
04 Nov 2014 – Added video review
16 Oct 2014 – Initial review of Wix’ Online Store
Last updated: 03 Feb 2017 | Armin Pinggera