Wondering how much a Wix website costs? Their pricing plans can be slightly confusing as there are numerous options. This analysis will help you pick the right plan by showing you what you really need and what you can do without.
How Much Does Wix Cost?
Wix's pricing plans start at $14 per month (billed annually) for the Combo plan. It's ad-free, includes hosting, and a domain name for 1 year. Unlimited costs $18 per month and is ideal for larger sites. Wix VIP at $39 per month adds priority support. The cheapest ecommerce plan is Business Basic at $23 per month.
Quick breakdown of Wix's most important plans
This table shows the most popular pricing options in their monthly and yearly payment variants.
|Wix plans||Monthly||Yearly||Key Feature|
|Combo||$18/month||$14/month||No adverts and use of your own domain. More information.|
|Unlimited||$23/month||$18/month||Good for larger projects: no bandwidth limits and a generous 10GB storage|
|Business Basic||$28/month||$23/month||You can sell online and get business apps like Wix Hotels or Wix Bookings. More information.|
Wix Pricing: Video Walkthrough
Smart Finder: 1 Minute to Find the Right Wix Plan
Our intelligent Smart Finder algorithm will find the ideal Wix plan for you in less than a minute. If you prefer, you can, of course, also find detailed pricing tables below:
Wix’s Website Plans in Detail
|Domain included in yearly plans?||No||Free domain name for 1 year, $14.95 (yearly) thereafter.|
|SSL encryption (https)||Yes||Yes||Yes||Yes||Yes|
|Email accounts||Wix offers email accounts through G Suite, which is $6 per user per month.|
|Bandwidth (more)||1 GB||2 GB||Unlimited||Unlimited||Unlimited|
|Storage||500 MB||3 GB||10 GB||20 GB||20 GB|
|Video storage||None (only embedded via Youtube, for example)||30 minutes||1 hour||2 hours||2 hours|
and App Vouchers
|No||No||$100 Google and Bing ads, $100 in Local Listing + Site Booster and Form Builder app|
|Email marketing||3 campaigns / 5.000 emails / month|
|Premium support||Included||Included||Included||Included||Priority Support, extra fast|
|Monthly Plan Prices||$7.50/month||$18/month||$23/month||$27/month||$47/month|
|Yearly Plan Prices||$5/month||$14/month|
|Two-Year Plan Prices||$4/month||$11.50/month||$14.50/month||$18/month||$35/month|
|Three-Year Plan Prices||$3.50/month||$10/month||$13/month||$16/month||$31/month|
|More information||Visit Wix.com for a free trial account|
* The Connect Domain plan is not available in the US anymore and probably will also disappear for the rest of the world soon.
Please note that the yearly, 2-year and 3-year plans will be charged at once. So you’ll be paying the full term upfront in one payment.
Wix’s Business and Ecommerce Plans in Detail
But of course, if you’re looking to start an online store, need more video storage or fancy using one of Wix’s business apps (e.g. Wix Bookings or Wix Hotels), you should consider one of the Business or eCommerce premium plans:
|Business Basic||Business Unlimited||Business VIP|
|Video Storage||5 hours||10 hours||Unlimited|
|Business apps for hotels, restaurants, musicians, and online bookings||All included||All included||All included|
|Ecommerce (with unlimited items)||Included||Included||Included|
|Wix sales fee||0%||0%||0%|
|Wix Payments, Stripe and Paypal||US: 2.9% + $0.30 USD per transaction
Cheaper rates for transactions with European cards may apply. Further information.
|Subscriptions and recurring payments||No||Included||Included|
|Show different currencies||No||Included||Included|
|Automated sales tax (by Avalara)||No||100 transactions /month||500 transactions /month|
|Label printing and advanced shipping apps||No||Included||Included|
|Dropshipping (by Modalyst)||No||Up to 250 products||Unlimited|
|Product reviews (by KudoBuzz)||No||1000 reviews||3000 reviews|
|3 campaigns / 5.000 emails / month|
|Monthly Plan Prices||$28/month||$33 /month||$56 /month|
|Yearly Plan Prices||$23/month
Recommended for small online stores
Recommended for larger online stores
|Two-Year Plan Prices||$20 /month||$23.50 /month||$42 /month|
|Three-Year Plan Prices||$18/month||$22/month||$38.50/month|
|More information||Check out plan||Check out plan||Check out plan|
Please note that the yearly, 2-year and 3-year plans will be charged at once. So you’ll be paying the full term upfront in one payment.
Sidenote: All the Wix Business and eCommerce plans include the possibility to use your own domain name, SSL encryption and are 100% ad-free. For annual and bi-annual Wix deals, you’ll get a free domain name for the first year.
What does each Wix premium plan include?
Combo comes with a domain name if you pick a yearly subscription. You can get .com, .net, .org, .biz and a few other extensions (see screenshot). Please note that it’s only free for the first year, the regular price is around $14.95 per year.
Basically, Combo has everything except an online store option. The only difference between this and the Unlimited plan is storage, bandwidth and the included video hours.
The Pro plan includes a logo that you can create with Wix Logo Maker. But to be honest, we can’t think of any scenario where the Pro plan makes much sense (unless you absolutely need the 20 GB of storage). It’s too expensive for what it is.
The VIP plan’s main selling point is the priority support. If you have a question it’ll be pushed in front of the line – cheeky. Be aware that this plan doesn’t include the online store module. You’ll need one of the Business plans for that – read below.
Our recommendation: In our opinion Combo is all you need for a regular site without ecommerce (even though Wix heavily promotes Unlimited and Pro). If you do ever come close to exceeding your Combo plan’s storage or bandwidth limits, Wix will inform you well in advance (should be good for about 3,000 monthly visitors). Upgrading plans is always possible and existing funds will be credited. For average sites, Combo’s data limits are more than enough.
The Business & eCommerce plans let you accept payments through your website and grant you access to Wix’s online store. Additionally, you’ll be also able to use the most interesting Wix premium apps like Wix Hotels, Wix Restaurants, Wix Bookings or Wix Music.
Wix Business Basic is enough to get started with ecommerce or use one of the aforementioned premium apps to receive payments. There are no commission fees charged by Wix (other than transaction costs for your payment gateway).
Business Unlimited adds professional ecommerce features for larger stores (e.g. automated sales tax, label printing, dropshipping, product reviews, etc.). You also get a little bit more storage (35GB).
Business VIP can be valuable if you need really fast support. In addition to that Wix increases some of the limits for dropshipping, product reviews and lets you offer a loyalty program for your store. In most cases, it’s probably not worth the upgrade.
Sidenote: Keep in mind that you can test the online store and most premium apps in the free plan too. Compared to its competitors, the online store is pretty low-cost. You’ll find more information in our Wix eCommerce review.
Finally, they also offer an Enterprise plan with “Custom Pricing”. It used to state a cost of $500 (!) per month. This plan will only be interesting if you are already a Business VIP user, hitting the limits of that plan.
How can I pay for my Wix subscription?
Accepted payment methods at Wix are Visa/Mastercard, American Express, JBC, Diners and Discover. If you are based in Europe you can also pay by direct debit (SEPA). Direct debit may take 2-7 business days to process. Wix also issues VAT invoices that can be found in your account under Billing History. Paypal is currently not accepted by Wix.
What are the Wix plans we recommend the most?
Based on 1,292 completions, our Smart Finder tool recommended the following plans:
You can see that Wix Combo was the best match for most people wanting to create a regular website. It was the top recommendation 474 times (37%). For ecommerce, Wix Business Basic was recommended 409 times (32%).
This result is based on 1,972 Smart Finder engagements, of which, 1,292 were completed, in a time frame of 7 weeks. Another 2% were recommended the Free plan. The Pro and Enterprise plans weren’t included in the results as they are only relevant to a tiny segment of all Wix users.
What about Email Accounts?
One thing Wix doesn’t solve particularly well is email accounts for your domain name. You can sign up for G Suite through them but you’ll have to pay $6 per month.
An alternative solution is to purchase the domain name through a third party (e.g. Namecheap) and get your email accounts from there. This will cost you around $10 per year.
What is Wix Ascend and how much does it cost?
Wix Ascend provides additional marketing tools that aren’t included in Wix’s standard subscriptions. Mainly think of live chat, email marketing, and better registration forms. With a paid Ascend plan your visitors also won’t see any branding in your live chat window.
Keep in mind that you can also get contact forms, live chat, and email marketing elsewhere, often for free. But obviously it’s more convenient getting everything from Wix directly and their free plan actually isn’t bad.
These are the four Ascend tiers:
Free: $0. Includes 3 email campaigns, 5 forms with up to 10 fields, chatbox with branding, and more.
Basic: $10 per month. 5 email campaigns (up to 9.500 emails), 10 forms with unlimited fields, branding-free live chat, 5 recurring payment plans with invoices, and more.
Professional: $24 per month. 20 email campaigns (up to 50k emails), 20 forms with unlimited fields, unlimited recurring payments with invoices.
Unlimited: $49 per month. Unlimited email campaigns (up to 1m emails), unlimited form features, unlimited automations, unlimited recurring payments, and more.
Summary of Wix’s Website and Ecommerce Pricing:
Back to the regular Wix website subscriptions. Here’s our quick summary of all 9 Wix pricing tiers. Prices are shown for the annual billing option.
- Free: $0 forever. Gives you access to all templates and most features. Ad-supported without proper domain name.
- Combo: $14/month. Use your own domain and remove Wix’s ads. Great for personal and small business sites.
- Unlimited: $18/month. Get more storage (10GB) and bandwidth. In most cases this plan isn’t necessary.
- Pro: $22/month. Get 20GB storage and a professional logo. We find this plan overpriced.
- VIP: $39/month. Take advantage of the priority support. It’s too expensive though.
- Business Basic: $23/month. The best plan for ecommerce (smaller online stores and websites with online booking etc.).
- Business Unlimited: $27. Get professional ecommerce features and more storage (35GB).
- Business VIP: $49. Priority support for store owners and the full array of ecommerce features.
- Enterprise: likely $500/month. Enjoy phone support. If you need this plan you probably already know it.
Final thoughts – Is Wix good value?
Here’s the short answer: It can be very good value but you’ll need to find the plan that’s right for you.
For most non-ecommerce users, Combo is usually the best option as it’s ad-free and you’ll get your own domain name. Unless you are expecting hundreds of daily visitors right from the start you should forget about the other website plans for now. Remember, you can always upgrade later!
If you’d like to open an online store, we would recommend starting out with Business Basic as this is the cheapest plan that comes with ecommerce features. We like that Wix also offers monthly payment options as many other website builders only have yearly subscriptions available.
Other plans like PRO or the VIP tiers are extremely expensive and should only be purchased if you know exactly why you need them. If you are still not sure which plan is right for you, please try out our Smart Finder!
Tip: Save 10% on your first payment using this Wix Voucher Code. May not be valid for all pricing tiers.
18 Sep 2020: New pricing structure for ecommerce plans and price increase.
08 Jul 2020: Wix Ascend Pricing added.
07 Nov 2019: Minor updates.
28 Oct 2019: Smart Finder added.
22 Oct 2019: A few minor updates.
06 Aug 2019: A few updates
01 Aug 2019: Costs for credit card transactions added.
01 July 2019: New video added.
31 May 2019: Wix increased their USD prices.
05 Apr 2019: Smaller Updates.
11 Feb 2019: Wix Email Marketing is part of Wix Ascend now.
03 Oct 2018: Wix launched the Business & eCommerce premium plans.
24 Sep 2018: Price increase and name change for the former E-Commerce plan (which used to be $17 per month). It’s now called Business Basic. The VIP plan went up from $25 to $29 and doesn’t include an online store anymore. No change for existing customers.
Do all Wix plans include hosting?
Yes, hosting is included. There won’t be any extra cost for you.
How can I cancel my Wix account / website?
Cancelling a Wix premium package can easily be done from within your account as you can see in the screenshot:
For further details please go to Wix’s support pages and search for “canceling”.
Is there a money-back guarantee?
Yes, there is a 14-day “no questions asked” money-back guarantee for all premium plans. Please note that this refund policy doesn’t apply to domain names.
Are there any coupon or promo codes for Wix?
How much is Wix Bookings?
The basic version of Wix Bookings is free (see our review). The paid plan allows you to receive payments online, offer group bookings and will also let you send out reminder emails. Here’s an overview of all plans with Wix Bookings included:
Why doesn't the eCommerce plan have unlimited bandwidth?
We don’t know! However, 10 GB is a lot when you keep in mind that Wix is supposed to be for small businesses. Let’s say the average visit costs 2 MB of bandwidth then you could have up to 5000 Visitors per month. If this still won’t be enough, you should consider a platform like Shopify that you can scale.
Are there any other eCommerce plans?
Yes, Wix has ecommerce-specific plans that are offered only to existing Wix online store owners. The Wix eCommerce plan (Basic Store) is the best option to start your online store with, but whereas the bandwidth is unlimited, the storage is limited to 20GB.
Higher plans offer more storage: Unlimited Store comes with 35GB, VIP Store with 50GB and Super Store has 75GB of storage. These plans also include some credit to use Shout Out, Wix’s newsletter tool.
The Super Store and VIP Store plans have VIP Support and an SEO Expert site review to help with optimization. It’s right for those that either need a lot of storage (> 35GB) or would like to have priority support and expert SEO guidance.
Finally, the Super Store plan comes with a nice perk: you can use the Wix Business Solutions. These are apps that you can integrate into your website, and are meant for hotels, restaurants, musicians or site owners needing to take bookings online.
How many products can I add to Wix Ecommerce?
Currently, there is no limit on the number of items you can add.
Is there a discount for non-profit organisations (NGO)?
Yes, charitable and non-profit organizations are eligible for a free plan or discounted plans. It needs to be renewed every year.
Send an email to email@example.com for more information. You’ll be requested to provide a couple of documents as proof.
When I try to upgrade Wix I am seeing prices that are much higher. Why?
You probably have an app installed such as Wix Bookings. When you click upgrade it will automatically add the app to your purchase price.
To avoid this, scroll to the bottom of the upgrade page and click this link:
Are the prices for Editor X different?
Editor X is Wix’s website editor for advanced users. It does indeed have a different pricing structure. Find all of Editor X’s plans and prices on this page.
Wix is running a promotion but Combo and Business Basic are not included. What should I do?
Wix sometimes offers discounts of up to 50%. Unfortunately, they usually exclude Combo and Business Basic – the plans we recommend the most!
In this case, we advise you to take advantage of the offer only if you’d consider at least a 2 or even 3-year plan. This way your savings will be significant. For example:
Combo for 2 years costs $252.
Unlimited for 2 years costs only $162 (50% discount applied).
Just don’t forget to downgrade your plan after the initial 2 or 3-year period if you don’t need the extra features!