Yola Review: Its Strength Is Support

This website builder certainly lets its sunny South African and Californian roots shine through: the company has a very friendly appearance. Yola puts a lot of weight into its support by offering telephone support for new customers — something you don’t see with many providers.

Basically they seem to want to provide a simple, fool-proof option for beginners. In addition to the free plan there is Yola Bronze ($59.40 per year) or Yola Silver ($99 per year, domain name included). One of the biggest drawbacks of the Bronze plan is that Yola’s branding in the footer will not be removed.

They also provide an e-commerce option. The web store is based on the powerful Ecwid plug-in that lets you sell both physical and digital goods while offering a wide range of payment options. It’s $19.95 per month and includes all Silver features.

With Yola Gold ($199 per year, domain name included) you also get a Facebook-publishing tool, directory submissions and an application that helps you improve your SEO (search engine optimization).

We’re here to tell you if Yola is worth it.

See it in action here

info You can compare Yola to 9 other website builder side-by-side in our Comparison Tool.

Yola in detail

Criterion Rating Comment
Ease of use
The editor is intuitive and well structured.
Choice and flexibility of design (templates)
Yola's templates have a nice modern look and can also be customized to a certain degree. However, their choice is very limited. The new mobile website version looks pretty good but is only available on Silver plans.
Advertisement-free yes Silver plan only. Yola Free and Bronze feature a pretty visible Yola ad in the footer.
Languages
Currently available in EN, FR, EP, DE, IT and PT. No special feature to create multilingual sites.
Your own domain name (e.g. .com or .net) yes You can point a domain you already own to Yola or buy a new one through Yola. Paid plans only.
Depth of navigation
Two levels deep but this is only supported by their premium templates—if your site grows this will be a limitation.
Widgets (small tools to add extra functionality)
Offers quite a range of widgets, most of them are integrations from third parties. It's also easy to integrate share buttons for social networks.
Monetization yes You can use their widget to integrate Google AdSense for example.
E-Commerce
Yola features a powerful e-commerce widget which comes from Ecwid.com. Find our detailled review of the online store here.
Search Engine Optimization (SEO)
Title, meta and description tags are all customizable at page level. URL text is always created from the respective menu item.
Blog no An external Tumblr blog can be integrated via their widget.
Visitor statistics
Yola Silver features its own tracking tool, which only stores data up to 30 days, or you can use Google Analytics (recommended).
Contact form yes Offers a very flexible and easy-to-use contact form builder.
Password protection yes You can either protect the entire site or individual pages.
Newsletter tool no No internal solution but they integrate with Constant Contact.
Add HTML code yes Allows you to add external widgets and other tools.
Storage space 1 GB+ Yola Professional offers 5 GB of storage, Yola Unlimited doesn't have a limit. Yola Free customers can upload up to 1 GB.
Backups & Restore no Creating a backup or restore point is not possible.
Support yes Email, phone and knowledge base. Support is one of Yola's strengths, however, after their recent updates we found a lot of links in the support section were not working anymore.
Fun Factor
It's fun to work with the website builder as long as you don't expect complex things from it.
Overall Rating
2.9/5
Fine for a simple and flat website due to its limited depth of navigation. It lacks basic features and their templates are very limited.

Conclusion

We have mixed impressions of this website builder. On the one hand it is easy and fun to work with. On the other hand it is only suitable for very flat websites, due to structural limitations in its templates.

Its support was fast and reliable, so this product may be just right if you want to be able to talk to someone on the phone. For everyone else we would recommend one of Yola’s more affordable competitors which offer better value overall.

Yola’s new online store can certainly impress and if you are planning on getting involved in e-commerce now or in the future, this will be definitely something worth considering.

> Compare Yola to the best website builders on the market

Yola Example Sites

Alternatives to Yola

Weebly
See review
Squarespace
See review

Yola FAQ

Can I really add up to 25 individual websites per Silver account?

Yes, but you will have to purchase the domain names separately.

How many pages can I create on the free plan?

Four individual pages is the limit, unfortunately.

Review Updates

17 Jan 2017 – We added the restore & backup feature in the table
16 Sep 2015 – There isn’t an integrated blog and templates are very limited.
14 Mar 2013 – We added information about password protection.
12 Feb 2013 – Yola essentially renders the free plan useless by imposing a three page limit.
07 Mar 2012 – Review of Yola’s online store added
11 Jan 2012 – Pricing updates, mobile website version
21 Jul 2011 – Complete update of the review

Last updated: 17 Jan 2017 | Robert Brandl

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