Research

Website Builder Market Landscape

Robert Brandl

By Robert

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This is the most comprehensive collection of publicly available information on website builders. It gives you details about the largest players in the website building space.

Name Country Funding Valuation User base end of 2012 User base end of 2013 User base end of 2014 User base end of 2015 User base end of 2016 Comments
Wix.com
Our Review
Israel / USA $58.5M (Source: VB) $750 million (Source: VB) 25 million (Source: TC) 42 million
789k paid users
46 million 72 million 90 million (100m in Feb 2017). 2.5m premium subscriptions, 332k of them ecommerce IPO in 2013 where they raised $127 million
Weebly.com
Our Review
USA $35.7M (Source: Crunchbase) $365 million (Source: TC) Weebly got acquired by Square in April 2018 15 million (Source: TC) 20 million 30 million 40 million (Source: Weebly) 625,000 paid users.
Squarespace.com
Our Review
USA $78.5M (Source: WSJ) unknown not disclosed not disclosed not disclosed 1 million (paid users) Source: Squarespace website “Millions” according to Squarespace’s website Squarespace only has paid plans. Founder Anthony Casalena said in 2012: “We have remained profitable since inception.”
Webs.com
Our Review
USA, Netherlands $12M $117M 40 million (Source: Webs) 55M +55 million +55 million (Source Webs) Webs seems to have been loosing relevance ever since their acquisition by Vistaprint. By the time of the acquisition they had 100k paid users.
Jimdo.com
Our Review
Germany Undislosed amount from European Founders and one more Angel investor (Source: 3Founders). €25m from Spectrum Equity in June 2015. Revenue 2014: €17.63m, profit: €695k (Source: Deutsche Startups). €100 million (Source: Gründerszene) 5 million (Source: Jimdo) 10 million (Source: Jimdo) 15 million (Source: Jimdo) 15 million (Source: Jimdo) 15 million (20m in February 2017, Source: Jimdo). Among these are 200,000 web stores. Jimdo famously refused an 8-figure investment. However, in 2015 they finally accepted a funding round of $25m.
In 2016 they laid off a quarter of their staff.
Webnode.com
Our Review
Czech Republic 1.2 million unknown 7.5 million (Source: Webnode 15 million (Source: Webnode 18 million 22 million (Source: Webnode)
Duda
Our Review
USA 18.6 million (Source: Crunchbase) unknown 9 million (Source: Dudamobile.com)
1&1 MyWebsite (1and1.com)
Our Review
Germany Not possible to break it down to MyWebsite only. 410,000 510,000 (Source: Annual Report – has been taken offline) 520,000 (Source: Annual Report) No new information available. No new information available. Paid accounts only. Because of the high marketing spend, MyWebsite has yet to generate a profit.
Content Management AG (CM4all.com)
Our Review
Germany 3 million (Source: CM4all). 3 million (Source: CM4all). 3 million (Source: CM4all). Mainly a white label provider for companies like Strato and Telekom. Their own brand is called Web4Business.
Yola.com
Our Review
USA $25M (Source: Crunchbase) unknown 7 million (Source: Yola) 8 million Source: Yola) 9 million Source: Yola) 10 million Over 12 million (Source: Yola)
Homestead.com
(part of Endurance International Group)
Our Review
USA 12M (Source: Homestead) 12M No new information available. The company was acquired by Intuit in 2007 and later on sold to Endurance. Their user base remains flat, probably because it used to be a free product and now hardly adds any new users.
Moonfruit.com
(part of hibu)
UK 2.3M+ $29M. They were acquired by hibu (Yell) in 2012 for £18m (Source: Wired) 3 million (Source: Moonfruit 5 million (Source: Moonfruit) 5 million (Source: http://www.moonfruit.com/about) 5 million 5 million (Source: Moonfruit’s career page) They claim to be the no. 1 hosted site builder in UK.
Basekit.com
Our Review
UK $25M not disclosed not disclosed not disclosed not disclosed not disclosed White label provider for companies like Host Europe and 123reg
Webstarts.com USA 3.5 million (Source: Webstarts 3.7 million 3.8 million (Source: Webstarts)
Voog.com
(formerly Edicy)
Estonia $100K (Source: Crunchbase) 500k (Source: Source) No new information available.
Ucoz.com Russia 1.2m (Source Ucoz.com) 1.5 million 1.5 million 1.2 million (active websites according to Ucoz)

Last updated: 21 Mar 2017

Please note: We pull our data from external sources and cannot guarantee that it’s always correct.

If you know a website builder that should be listed here, please send us a message and let us know about any data & sources you have.

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Robert Brandl

Founder and CEO

Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.

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